When the SARS-CoV-2 / COVID-19 virus showed up, countless businesses were affected and remain so to this day. Chief among them were businesses which rely heavily on person-to-person physical contact.
Heart & Hand Chiropractic had their patient flow slow to around only three new clients per month. It was X3’s job to use digital marketing – and in this case, Google Ads and other paid digital advertising platforms – to overcome these unprecedented challenges and bring new patients in the door during a global pandemic.
To begin, X3 worked with Heart & Hand to narrow down an aggressive, yet flexible advertising campaign and supplementary search engine optimization. Our team provided the following:
X3 Marketing joined Dr. Pilsner into the unknown territory how of the COVID-19 pandemic would change not only how clients would receive their chiropractic care, but also how online searching for these services would be affected. As it turns out, X3’s research found people to be more specific and deliberate in their search. This worked perfectly with the keyword strategy of focusing on “buying” keywords that were geographically specific. For example, rather than spending energy on “chiropractor near me” we focused on words like “chiropractor for sciatic pain Fort Collins CO”. This campaign led to an ROI of more than 5X.
Doctor of Chiropractic, Heart & Hand Chiropractic
At X3 Marketing Group we love to celebrate the success of our clients. When they win, we win. Give us a call or message today and we’d be happy to give your business a free digital marketing assessment to see how we can help!