Summary
Chip Leader Coaching (CLC) is the official poker training site and platform of two of the best young poker players in the world that have combined for over $45 million dollars in tournament earnings: 3X WSOP bracelet winner Chance Kornuth and 2X Global Poker Index Player of the Year, Alex Foxen.
CLC offers a variety of poker training products including the first AI training platform for tournament poker.
The Challenge
With Chance Kornuth and Alex Foxen as coaches, Chip Leader Coaching emerged as a leader in poker training, providing unparalleled expertise to aspiring players worldwide. However, CLC faced the challenge of expanding their brand awareness, improving their web presence and greatly improving sales and revenue. Recognizing the need to get in front of more potential clients, CLC partnered with X3 Marketing Group to craft a unique digital marketing strategy.
This encompassed implementing SEO, utilizing Google Ads, organic social media content, social media advertising and content/email marketing to reach a much broader audience.
With X3’s guidance and expertise, CLC aimed to strike the perfect balance between their established reputation and newfound digital presence, solidifying their position as the go-to destination for comprehensive and innovative poker tournament training.
The Strategy
To ensure sustained growth and elevate their business to new heights, X3 designed the following strategy:
- Website upgrade
- SEO on all website pages
- Strategically implemented backlinking, achieving increased search volume and higher rankings, bolstering their credibility and domain authority
- Optimizing and enhancing lead quality through Paid Google Ads (PPC Ads) strategically positioned above organic search
- Launched and targeted ads on various platforms including social media (Facebook, Instagram and Twitter)
- Implemented Organic Social Media campaigns across platforms, heavily focusing on Twitter and doing 3X+ custom posts per week
- Developed and executed a content marketing strategy which included writing first rate poker strategy articles and distributing them weekly via email and social media to over 8,000 subscribers (email + social channels).
- Since the beginning of the social media campaign, the number of CLC Twitter (X) followers has increased by 300+% and average monthly impressions increased by over 600+%. This past July, CLC gained 882 new followers with the month's total Tweet impressions reaching 976,000+. The Twitter (X) account drives thousands of users to CLC's website each month.
Website Traffic
- This active user report shows the increase in users to their site since we took over in the Spring of 2022. The number of average users going to the Chip Leader Coaching site daily has increased immensely, starting at 20 active users and now averaging 238.
Google Ads
- Before Taking over the CLC account, they were doing very little for Google Ads, starting at $130 for cost per conversion (CPC). Since May, the CPC has gone down to $50 and with an ROI of 300%+.
Email Marketing
- This email marketing recap from August 2023, demonstrates how CLC's weekly newsletters were above the average 40% open rate, with 49% and the click rate at 8%.
- Each weekly email gave their prospects and current customers exclusive insights and tips while driving 400+ additional users to their site each week. This resulted in a significant increase in course/product sales on a weekly basis.