Project Overview
Strategy In Project
- Thorough Sitemap Design
- Strategic SEO Optimized Content
- Prioritized UX/UI Design
- Aesthetically Appealing Rebrand
The Challenge
JT Plumbing Heating & Air is a family-owned plumbing and HVAC company that has been serving the Northern Colorado community for over six years and built a strong reputation for excellence. JT Plumbing Heating & Air offers a wide range of high-quality plumbing and HVAC services to residential and commercial customers.
As a rapidly growing service-based company in Northern Colorado, the JT team recognized the importance of an effective online presence in increasing sales and overall business success. In addition, JT Plumbing Heating & Air was preparing for a rebrand that would expand its services, without disrupting its online presence and continuing to attract more inbound leads. To achieve this, they partnered with X3 to develop a tailored website design strategy. Despite having an existing website, JT Plumbing Heating & Air was looking to expand and improve it by implementing a successful SEO strategy and updating its design to support its business expansion. With X3’s expertise, they aimed to leverage proven digital marketing strategies to drive lead volume and increase their customer base.
The Strategy
Thorough Sitemap Design
Though JT already had a lot of information about their services, they were adding an entire department and needed their site to reflect this. Not only was a new sitemap created to be SEO optimized and user friendly, but also to address new services and offerings. Incorporating an effective sitemap that considers SEO and UX is essential for a successful website.
Strategic SEO Optimized Content
The website was updated with new content on each page, and all pages (titles, descriptions, content, etc.) were SEO optimized to increase organic traffic. This included keyword driven content that provided relevant information to potential clients, with FAQ's, service descriptions, contact information and more, to improve overall conversions.
Aesthetically Appealing Rebrand
The client was updating their logos and services and wanted a beautiful site to reflect the evolving brand. Utilizing client design preferences, X3 included visual elements such as animations, gradients, videos, and more to entice website visitors and build brand consistency.
Prioritized UX/UI Design
A great website is easy to navigate, visually appealing, and provides clear and concise information to users. In optimizing UX/UI design, X3 ensured that the website is mobile-friendly and intuitive to serve a wide range of clients with a wide range of services, increasing user engagement, conversion rates, and customer satisfaction.
Benefits of Web Redesign
- Higher SEO Rankings (Increased Traffic)
- Enhanced User Experience (Increased Conversions)
- Mobile Friendly Design (Improved Accessibility)
- Detailed Analytics and Tracking (Informed Decision Making)
Proven Results
Improved User Experience
A result of a well-designed website that provides users with a better experience, leading to increased engagement and lower bounce rates. This includes having a mobile-friendly design and intuitive sitemap.
Enhanced Brand Image
Because the new website accurately represents the JT brand and its values, there is an improved company image and credibility, leading to increased conversions and strong customer loyalty.
Increased Traffic
With an effective website design strategy, including SEO optimization, JT will see increased organic search traffic and more visitors to the website.
Higher Conversion Rates
Now that the website has an attractive design and effective calls to action, easy-to-use forms, and user-friendly navigation JT Plumbing Heating & Air will see higher conversion rates.
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