Social Media Ads Case Study Aire Serv X3 Marketing Group

Social Media Ads CASE STUDY

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Social Media Ads Case Study: Aire Serv - X3 Marketing Group

Project Summary

Facebook is one of the largest advertising and social media platforms in the world. Businesses of all sizes and across industries can use Meta advertising to grow and attract qualified leads. For a locally operated, service based company like Aire Serv.

Strategy In Project

  • Created Urgency
  • Engaging Ad Graphics
  • Targeted Ad Copy
  • Utilized Facebook Audiences
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The Challenge

Aire Serv Lakewood is a local branch of a large heating and air conditioning company, serving the Lakewood and Denver Metro area with excellent service for commercial and residential properties. With upfront pricing and service 24/7, Aire Serv offers professional service that keeps customers coming back and referring their business to friends. Customer relationships and state-of-the-art tools and services are of the utmost importance to Aire Serv, but during slower times of the year, Aire Serv was seeking to grow lead generation through online means.

Aire Serv partnered with X3 to help grow lead volume for specific services, such as their whole home humidifier installation and furnace repair. As with most marketing plans, one channel is not enough for a campaign to be successful. X3 devised a robust plan that included SEO and Paid Search Advertising, but one successful strategy within this plan included a targeted social media advertising campaign.

Aire Serv Social Media Ads Case Study

The Strategy

Facebook is one of the largest advertising and social media platforms in the world. Businesses of all sizes and across industries can use Meta advertising to grow and attract qualified leads. For a locally operated, service based company like Aire Serv, it was important to design a targeted Facebook campaign to reach their intended audience for lead generation. With this in mind, X3:

Created Urgency

Aire Serv offers a multitude of services, but wanted to grow furnace tune-ups and humidifier installations. By offering discounts and sharing future expected price increases, urgency was created in individuals who viewed the ads.

Engaging Ad Graphics

By utilizing the popular reels format and creating images that were aesthetically pleasing, the ads were inviting to view, meaning engagement was amplified.

Targeted Ad Copy

An important part of any campaign is getting the right message across to the right consumer. By creating ad copy that captures attention, creates interest, and encourages desire, consumers are more likely to act.

Utilized Facebook Audiences

Meta has a robust audience targeting feature, so X3 strategically created audiences that would resonate with these ads, by age group, location, and interest.

Removed Barriers

Lastly, the more steps there are for a client to respond to a call to action, the less likely they are to convert. By creating a lead form directly on Facebook, vs having leads go to the site, then to a form, it removes a step and encourages consumer responses.

Proven Results

Following the implementation of the Social Media Ads campaign, Aire Serv has seen encouraging lead growth. Averaging at least one lead per day for these services has been instrumental in the growth of the Lakewood Aire Serv Heating and Cooling, as Aire Serv converts 1 out of every 4 leads, bringing in approximately 7-8 new jobs each month.

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