CASE STUDY:

Social Media Ads

Aire Serv

The Challenge

Aire Serv Lakewood is a local branch of a large heating and air conditioning company, serving the Lakewood and Denver Metro area with excellent service for commercial and residential properties. With upfront pricing and service 24/7, Aire Serv offers professional service that keeps customers coming back and referring their business to friends. Customer relationships and state-of-the-art tools and services are of the utmost importance to Aire Serv, but during slower times of the year, Aire Serv was seeking to grow lead generation through online means.

Aire Serv partnered with X3 to help grow lead volume for specific services, such as their whole home humidifier installation and furnace repair. As with most marketing plans, one channel is not enough for a campaign to be successful. X3 devised a robust plan that included SEO and Paid Search Advertising, but one successful strategy within this plan included a targeted social media advertising campaign. 

Read more about the details and success of this plan below.

The Strategy

Facebook is one of the largest advertising and social media platforms in the world. Businesses of all sizes and across industries can use Meta advertising to grow and attract qualified leads. For a locally operated, service based company like Aire Serv, it was important to design a targeted Facebook campaign to reach their intended audience for lead generation. With this in mind, X3:

Proven Results

Following the implementation of the Social Media Ads campaign, Aire Serv has seen encouraging lead growth. Averaging at least one lead per day for these services has been instrumental in the growth of the Lakewood Aire Serv Heating and Cooling, as Aire Serv converts 1 out of every 4 leads, bringing in approximately 7-8 new jobs each month.

Let's Work Together!

At X3 Marketing Group we love to celebrate the success of our clients. When they win, we win. Give us a call or message today and we’d be happy to give your business a free digital marketing assessment to see how we can help!

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