SEO Case Study: Blue Frog Roofing


X3 Marketing Group

Blue Frog Roofing

The challenge

Colorado’s competitive roofing industry is driven by the amount of wind and hail the state experiences regularly. With roughly six thousand licensed roofers, getting noticed ahead of competitors requires not only expertise and great service but also a strong digital marketing strategy. Colorado had just come out of the slowest hail season in decades when Blue Frog Roofing, a well-established company, began working with X3 Marketing Group in late 2020. Blue Frog Roofing wanted to support its expertise and customer service with a strong digital marketing strategy. When X3 Marketing began working with Blue Frog Roofing, the company had an existing WordPress-based website that had little to no SEO applied to it. 

The Strategy

While residential roofing accounts for a large majority of online searches for roofers in Colorado, marketing for commercial roofing companies is vital to Blue Frog as it makes up 75% of their business. X3 immediately got to work and implemented key improvement strategies, including:.

X3 Marketing Group
X3 Marketing Group

Proven Results

35 %

Increase in Customer Actions on Google My Business

200 %

Increase in Organic Traffic to

X3 Marketing Group did exactly what they promised and provided us with documentation and data to show us the results. Great so far!

John Sokoll

Owner, Blue Frog Roofing, Berthoud, Colorado

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