Grounded Landscape Designs

Web Design CASE STUDY

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Project Summary

Grounded Landscape Designs LLC is a locally owned and operated landscape design and installation company located in Northern Colorado. As a leading provider in their industry, the team at Grounded Landscape Designs has a mission rooted in helping every customer connect to the outdoors through beautiful, yet practical spaces in their landscape.

Grounded Landscape Designs came to X3 to help grow their presence online and, in turn, boost overall growth of their business. Specifically, the team wanted to expand their business growth into niche services, such as Xeriscaping. With this in mind, X3 designed a Google SEO strategy to provide qualified leads looking for niche services in their area.

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The Challenge

Google Maps and Google My Business are excellent Local SEO tools for small businesses. By utilizing these tools and combining them with a detailed keyword strategy, Grounded Landscape Designs could grow its organic search volume on its Google My Business profile, ensuring higher rates of lead conversion. With the goal being the delivery of qualified leads looking for specific landscaping services in Northern Colorado, X3 decided to tackle the challenge by:
  • SEO Optimized Website Content - X3 developed unique content surrounding the niche services that Grounded Landscape intended to grow, such as Xeriscaping. This, along with geo targeted keywords, meant higher SEO rankings
  • Strategic Backlinking - By increasing the amount of quality backlinks to services like Xeriscaping, Google boosts Domain Authority (DA) and SERP rankings, growing search volume
  • Google My Business - GMB offers businesses the ability to post regular updates, where X3 has regularly been sharing keyword targeted posts, for profile viewers to get a better understanding of services offered
  • Keyword Targeting - Through different channels such as the website, referring domains, and GMB profile, specific targeted keywords increase organic traffic

Proven Results

Grounded Landscape Designs has seen significant results since the implementation of this localized SEO strategy. Most notably:

Lift in Profile Views

Grounded Landscapes Google My Business Profile has seen a 40% lift in overall views since working with X3

Organic Growth

Grounded Landscape Design receives almost 2,000 searches per month GMB Keyword Traffic: 82% of leads viewing

Grounded Landscape Design’s

GMB profile are from niche keyword searches

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At X3 Marketing, we believe that business owners deserve better. An investment in digital marketing shouldn’t be based on hopes and dreams but on TRUST, RESULTS and CLARITY.
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