Summit Oxygen

SEO CASE STUDY

Summit Oxygen

Project Summary

Summit Oxygen is a leading oxygen supply company in Colorado that supplies medical oxygen equipment and high quality customer service to help people lead an active lifestyle and enjoy the wonders of Colorado. Their respiratory specialists help consumers alleviate symptoms such as dizziness, nausea, headache, and others.

Strategy In Project

The Challenge

Summit Oxygen is a leading oxygen supply company in Colorado that supplies medical oxygen equipment and high-quality customer service to help people lead an active lifestyle and enjoy the wonders of Colorado. Their respiratory specialists help consumers alleviate symptoms such as dizziness, nausea, headache, and others. They offer equipment rentals and sales of various medical equipment, as well as non-medical oxygen equipment for large events like weddings, conferences, and family get-togethers in Summit, Eagle, and Grand Counties, including Breckenridge, Silverthorne, Keystone, Copper Mountain, and Dillon, CO.Summit Oxygen came to X3 to help expand its online presence in its target areas to attract new customers and strengthen its relationships with existing ones. With medical and nonmedical products for a variety of uses, Summit Oxygen wanted to grow its organic traffic and ultimately grow its sales pipeline and overall business. With this in mind, X3 designed a search engine optimization (SEO) strategy to provide an evergreen pipeline of qualified leads coming in through organic search.

Summit Oxygen SEO Case Study

The Strategy

To grow online presence and create a steady flow of organic traffic, X3 created a robust SEO strategy. SEO has the power to increase website traffic, improve brand visibility, boost credibility and trust, generate more sales, and provide valuable business insights. The goal of SEO is to get your business to rank higher in the Search Engine Results Pages (SERPs) with no ad spend. Utilizing both on-page and off-page channels, X3 created a strategy that is creating significant results, including:

Keyword Research

This involves understanding consumer behavior and keyword research tools to develop a keyword map of the keywords and phrases that people use when searching for products or services related to Summit Oxygen.

Location Targeting

Summit Oxygen had a unique geographic client base in the mountains and ski resorts of Colorado. By creating content and optimizing the website for niche locations, such as ski resorts and small towns, Summit Oxygen reaches their ideal customer more easily.

On-Page Optimization

This technique is the practice of making Summit Oxygen’s website more search friendly, by optimizing title tags, meta descriptions, header tags, and content. X3 also created a clear site structure and ensured mobile-friendliness.

Link Building

Also known as backlinking, X3 created locally-relevant backlinks to link back to Summit Oxygen, which improves domain authority and overall search engine credibility.

High quality content

Utilizing the keyword map, X3 created high-quality, informative, and engaging content designed to increase search rankings and attract and retain website visitors.

Summit Oxygen SEO Results
SEO Results Analysis
Proven SEO Result For Summit Oxygen

Proven Results

Summit Oxygen has tremendously increased website traffic, overall rankings, and business growth. Some major successes include:

Keyword Position Growth

Summit Oxygen now has 151 total keywords ranking on page 1 of Google SERPs Organic Search Ranking Growth: Summit Oxygen now receives over.

Organic Search Ranking Growth

Summit Oxygen now receives over 10,000 organic searches per month (up from ~6,000 in Feb 2022, and ~1,000 in Feb 2021)

Traffic Value Growth

(Cost of traffic volume if acquired by PPC advertising)Summit Oxygen’s average traffic value is over $12,000 per month (up from $8,000 in Feb 2022, and $1,500 in Feb 2021)

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