CASE STUDY:
SEO
Summit Oxygen
The Challenge
Summit Oxygen is a leading oxygen supply company in Colorado that supplies medical oxygen equipment and high quality customer service to help people lead an active lifestyle and enjoy the wonders of Colorado. Their respiratory specialists help consumers alleviate symptoms such as dizziness, nausea, headache, and others. They offer equipment rentals and sales of various medical equipment, as well as non-medical oxygen equipment for large events like weddings, conferences, and family get-togethers in Summit, Eagle, and Grand Counties, including Breckenridge, Silverthorne, Keystone, Copper Mountain, and Dillon, CO.
Summit Oxygen came to X3 to help expand their online presence in their target areas to attract new customers and strengthen their relationships with existing ones. With medical and non medical products for a variety of uses, Summit Oxygen wanted to grow their organic traffic and ultimately grow their sales pipeline and overall business. With this in mind, X3 designed a search engine optimization (SEO) strategy to provide an evergreen pipeline of qualified leads coming in through organic search.
The Strategy
To grow online presence and create a steady flow of organic traffic, X3 created a robust SEO strategy. SEO has the power to increase website traffic, improve brand visibility, boost credibility and trust, generate more sales, and provide valuable business insights. The goal of SEO is to get your business to rank higher in the Search Engine Results Pages (SERPs) with no ad spend. Utilizing both on-page and off-page channels, X3 created a strategy that is creating significant results, including:
-
Keyword Research - This involves understanding consumer behavior and keyword research tools to develop a keyword map of the keywords and phrases that people use when searching for products or services related to Summit Oxygen.
-
Location Targeting - Summit Oxygen had a unique geographic client base in the mountains and ski resorts of Colorado. By creating content and optimizing the website for niche locations, such as ski resorts and small towns, Summit Oxygen reaches their ideal customer more easily.
-
On-Page Optimization - This technique is the practice of making Summit Oxygen’s website more search friendly, by optimizing title tags, meta descriptions, header tags, and content. X3 also created a clear site structure and ensured mobile-friendliness.
-
Link Building - Also known as backlinking, X3 created locally-relevant backlinks to link back to Summit Oxygen, which improves domain authority and overall search engine credibility.
- High quality content - Utilizing the keyword map, X3 created high-quality, informative, and engaging content designed to increase search rankings and attract and retain website visitors.
Proven Results
Summit Oxygen has tremendously increased website traffic, overall rankings, and business growth. Some major successes include:
-
Keyword Position Growth: Summit Oxygen now has 151 total keywords ranking on page 1 of Google SERPs
-
Organic Search Ranking Growth: Summit Oxygen now receives over 10,000 organic searches per month (up from ~6,000 in Feb 2022, and ~1,000 in Feb 2021)
- Traffic Value Growth (cost of traffic volume if acquired by PPC advertising): Summit Oxygen’s average traffic value is over $12,000 per month (up from $8,000 in Feb 2022, and $1,500 in Feb 2021)
Let's Work Together!
At X3 Marketing Group we love to celebrate the success of our clients. When they win, we win. Give us a call or message today and we’d be happy to give your business a free digital marketing assessment to see how we can help!