Project Summary
Strategy In Project
- Keyword Research
- Location Targeting
- On-Page Optimization
- Link Building
The Challenge
Summit Oxygen is a leading oxygen supply company in Colorado that supplies medical oxygen equipment and high-quality customer service to help people lead an active lifestyle and enjoy the wonders of Colorado. Their respiratory specialists help consumers alleviate symptoms such as dizziness, nausea, headache, and others. They offer equipment rentals and sales of various medical equipment, as well as non-medical oxygen equipment for large events like weddings, conferences, and family get-togethers in Summit, Eagle, and Grand Counties, including Breckenridge, Silverthorne, Keystone, Copper Mountain, and Dillon, CO.Summit Oxygen came to X3 to help expand its online presence in its target areas to attract new customers and strengthen its relationships with existing ones. With medical and nonmedical products for a variety of uses, Summit Oxygen wanted to grow its organic traffic and ultimately grow its sales pipeline and overall business. With this in mind, X3 designed a search engine optimization (SEO) strategy to provide an evergreen pipeline of qualified leads coming in through organic search.
The Strategy
Keyword Research
This involves understanding consumer behavior and keyword research tools to develop a keyword map of the keywords and phrases that people use when searching for products or services related to Summit Oxygen.
Location Targeting
Summit Oxygen had a unique geographic client base in the mountains and ski resorts of Colorado. By creating content and optimizing the website for niche locations, such as ski resorts and small towns, Summit Oxygen reaches their ideal customer more easily.
On-Page Optimization
This technique is the practice of making Summit Oxygen’s website more search friendly, by optimizing title tags, meta descriptions, header tags, and content. X3 also created a clear site structure and ensured mobile-friendliness.
Link Building
Also known as backlinking, X3 created locally-relevant backlinks to link back to Summit Oxygen, which improves domain authority and overall search engine credibility.
High quality content
Utilizing the keyword map, X3 created high-quality, informative, and engaging content designed to increase search rankings and attract and retain website visitors.
Proven Results
Keyword Position Growth
Summit Oxygen now has 151 total keywords ranking on page 1 of Google SERPs Organic Search Ranking Growth: Summit Oxygen now receives over.
Organic Search Ranking Growth
Summit Oxygen now receives over 10,000 organic searches per month (up from ~6,000 in Feb 2022, and ~1,000 in Feb 2021)
Traffic Value Growth
(Cost of traffic volume if acquired by PPC advertising)Summit Oxygen’s average traffic value is over $12,000 per month (up from $8,000 in Feb 2022, and $1,500 in Feb 2021)