Why Social Media Marketing Helps
Almost daily we speak to business owners who know that social media should be a part of their marketing strategy. There is a tacit understanding of platforms like Facebook, LinkedIn and Instagram being a place where companies can share updates on their brand, products and services but decision makers are still left wondering how to make social media marketing an effective part of their business and how they accomplish this without wasting time. Because it’s often in the palm of our hands by way of mobile apps, the average user spends almost 2.5 hours a day on social media platforms. With that kind of time spent scrolling past pictures of babies, recipes and memes, businesses can find themselves in front of the eyes of an important, intelligently targeted audience daily.