SEO Case Study: Colorado Compliance Inspections

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Project Summary

A robust SEO strategy increases brand visibility and positioning for relevant organic search results. Ranking higher in the Search Engine Results Pages (SERPs) means greater lead volume without paid bidding against competitors. A strong SEO strategy includes a variety of techniques.

Strategy In Project

  • SEO Optimized Website Content
  • Strategic Backlinking
  • Location Targeting
  • Google My Business
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The Challenge

Colorado Compliance Inspections is a Denver based inspection company that offers a range of inspection services to property managers and property owners. CCI aims to make lives easier for property managers, from the largest community portfolios in Colorado to individual single family rental properties. The company aims to be a major player in the compliance and inspection industry in Colorado.

Colorado Compliance Inspections came to X3 to help grow their presence online through organic and paid means, which would boost their overall business growth. Specifically, the team wanted to grow their online client base as a response to new ordinances in Denver. With this in mind, X3 designed an SEO strategy to provide qualified leads and share CCI’s services with those in Denver who need them.

The Strategy

A robust SEO strategy increases brand visibility and positioning for relevant organic search results. Ranking higher in the Search Engine Results Pages (SERPs) means greater lead volume without paid bidding against competitors. A strong SEO strategy includes a variety of techniques, through both on-page and off-page channels. In order to grow organic search traffic for Colorado Compliance Inspections and capitalize on relevant searches for Denver property inspections, X3:

SEO Optimized Website Content

CCI wanted to be the number one source for specific search queries related to Denver ordinances, so website content was written to match these search keywords and be optimized for Google Search.

Strategic Backlinking

By continuously increasing a library of quality backlinks to services that CCI was growing, Google boosts Domain Authority (DA) and SERP rankings for the domain as a whole.

Location Targeting

CCI services the Denver Metro Area, and specifically the city of Denver for some services, allowing for targeted keyword tails to be geared towards relevant locations of searchers.

Google My Business

GMB is an excellent free tool that boosts SEO through its updates feature, maps package, business information, and more, ensuring additional techniques for organic growth.

Proven Results

Colorado Compliance Inspections

Colorado Compliance Inspections has benefitted massively from this strategy, which continues to be built out for new services as the company grows. Some major wins include:

  • Keyword Growth: CCI now has 97 total keywords ranking on page 1 of Google SERPs
  • Organic Growth: CCI now receives over 250 organic searches per month (up from 0)
  • GMB Profile Growth: In the past 30 days, CCI received 485 profile views

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