Digital Marketing Case Study: Impressions Carpet & Hardwood
Digital Marketing CASE STUDY
Impressions Carpet & Hardwood has been providing carpet, rug, tile, natural stone, and upholstery cleaning to the Golden, CO community for over 30 years! They’re the #1 carpet cleaning company in their area and offer a wide variety of services that have been satisfying customers for decades. While their reputation alone has been a key driver of business growth, they struggled to bring their lead generation strategy online.
With little online presence, Impressions Carpet & Hardwood turned to X3 Marketing Group, knowing that if they built up their web presence, they could continue to grow their business and serve even more valued customers. In such a competitive industry, X3 worked with Impressions to develop a robust digital marketing strategy, including both paid and organic channels.
Local SEO Optimization
X3 used a wide range of techniques including building out city pages on the website, adding photos throughout all content, weekly Google My Business posting, optimizing directories for their location, and more, all to boost Impressions’ Local SEO rankings
Local Service Ads
This type of ad shows up above organic search results and paid search ads for local customers looking for a service. By optimizing for Impressions' location and industry niche, lead quality could be improved for the company
X3 focused on niche keywords when building out Google Search ads, such as carpet stretching or carpet repair, to truly capture customers for the right service in their time of need (and online search).
Backlinking builds credibility and domain authority, and by understanding Impressions Carpet & Hardwood’s specialty services and optimizing for those keywords, Impressions started to bring in more search volume and higher rankings.
30% YoY revenue growth for Carpet Repair and Carpet Stretching (niche keyword) services
Revenue generated through digital channels allowed Impressions Carpet & Hardwood to grow their business, including doubling their workforce
5x SEO Traffic Growth