Digital Marketing Case Study: Impressions Carpet & Hardwood

Digital Marketing CASE STUDY

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Impressions Carpet & Hardwood has been providing carpet, rug, tile, natural stone, and upholstery cleaning to the Golden, CO community for over 30 years! They’re the #1 carpet cleaning company in their area and offer a wide variety of services that have been satisfying customers for decades. While their reputation alone has been a key driver of business growth, they struggled to bring their lead generation strategy online. With little online presence, Impressions Carpet & Hardwood turned to X3 Marketing Group, knowing that if they built up their web presence, they could continue to grow their business and serve even more valued customers. In such a competitive industry, X3 worked with Impressions to develop a robust digital marketing strategy, including both paid and organic channels.

The Challenge

Impressions Carpet & Hardwood has been providing carpet, rug, tile, natural stone, and upholstery cleaning to the Golden, CO community for over 30 years! They’re the #1 carpet cleaning company in their area and offer a wide variety of services that have been satisfying customers for decades. While their reputation alone has been a key driver of business growth, they struggled to bring their lead generation strategy online.

With little online presence, Impressions Carpet & Hardwood turned to X3 Marketing Group, knowing that if they built up their web presence, they could continue to grow their business and serve even more valued customers. In such a competitive industry, X3 worked with Impressions to develop a robust digital marketing strategy, including both paid and organic channels.

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The Strategy

Impressions Carpet & Hardwood needed to be able to build up lead volume through digital channels in order to maintain and boost their business trajectory. By understanding the niche flooring industry, X3 devised a strategy to grow leads through SEO and paid search ads. This strategy included:

Local SEO Optimization

X3 used a wide range of techniques including building out city pages on the website, adding photos throughout all content, weekly Google My Business posting, optimizing directories for their location, and more, all to boost Impressions’ Local SEO rankings

Local Service Ads

This type of ad shows up above organic search results and paid search ads for local customers looking for a service. By optimizing for Impressions' location and industry niche, lead quality could be improved for the company

Google Ads

X3 focused on niche keywords when building out Google Search ads, such as carpet stretching or carpet repair, to truly capture customers for the right service in their time of need (and online search).

Backlinking

Backlinking builds credibility and domain authority, and by understanding Impressions Carpet & Hardwood’s specialty services and optimizing for those keywords, Impressions started to bring in more search volume and higher rankings.

Client Review

We’ve been clients with X3 Marketing for a couple of months but in that short time, we have seen great results from the changes that the team at X3 made to our online marketing and our website. We have seen an increase in calls and jobs from the new marketing efforts implemented by X3. Nick has been extremely helpful in both SEO and updating our website. We highly recommend using X3 for marketing your business.
Ann Wolfe
Impressions Carpet & Hardwood

Proven Results

Revenue Growth

30% YoY revenue growth for Carpet Repair and Carpet Stretching (niche keyword) services

Workforce Doubled

Revenue generated through digital channels allowed Impressions Carpet & Hardwood to grow their business, including doubling their workforce

Traffic Growth

5x SEO Traffic Growth

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At X3 Marketing, we believe that business owners deserve better. An investment in digital marketing shouldn’t be based on hopes and dreams but on TRUST, RESULTS and CLARITY.
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