Web Design Case Study: R & J Cabinetry

Web Design Case Study

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Project Summary

R & J Cabinetry was looking for a new website with a robust sitemap and strategic SEO optimization. In an industry where aesthetics really matter, R & J wanted a visually pleasing website that clearly indicated what their services are.

Strategy In Project

Cabinetry Web Design Project Summary by R & J Cabinetry

R & J Cabinetry is a locally owned and family operated cabinetry design company. They produce high-end cabinetry and storage designs for clients in any room of their home, including library shelves, kitchen cabinetry, basement bars, and more. Clients of R & J Cabinetry speak highly of the services they provide, and many new clients for the company are referrals from past business.

R&J Cabinetry came to X3 to increase inbound lead volume, and optimize their presence online. With many clients coming in through word-of-mouth, R & J saw a large growth opportunity by expanding their inbound marketing channels. Digital marketing is a strong strategy for increasing lead volume, so R & J partnered with X3 to expand their online presence and design a digital strategy that would work for their small business. R & J came to X3 with a single page website, and desired a winning SEO strategy and updated website design to help grow their business.

The Strategy

Sitemap Design

A strategic sitemap that takes into account SEO and UX is important when creating a website that will generate results.

Brand Consistency

By using only imagery from the client gallery, each page was consistent with expected results for clients.

SEO Optimized Content

Each new page per the sitemap got newly written content, SEO optimized to bring in qualified organic traffic

UX Design

From navigation and relevant content to responsive design and simplified contact options, the end user experience was taken into consideration at every stage of the web design process.

Proven Results

Brand Recognition

Using only R & J’s project images, customers now have realistic expectations of the services they will receive.

Improved Customer Experience

R & J’s website is now mobile friendly and is quick and responsive across devices.

Relevant Information

With an additional 20 pages on the site now, services offered have never been more clear.

Steady Growth

Now with more pages to rank and a strategic keyword targeting plan, organic traffic is on a steady upward trajectory.

Benefits of Web Redesign

Reason Why Our Clients Love To Work With X3 Marketing?

Digital Marketing Agency

Need Results? Partner With X3 Marketing!

At X3 Marketing, we do more than market your business—we partner with you to achieve meaningful, measurable growth. Our holistic approach blends SEO, PPC, web design, social media marketing, and more into a tailored strategy designed to meet your specific goals.

      Excellent rating  
 Based on 95 reviews 
    
  
 
 
       Halle at X3 Marketing has been awesome to work with. Very responsive to questions and requests and is patient with those of us that don't understand the digital marketing world but value the importance of it. Highly recommend X3!
     
   Ron Erickson 
 
 
 
 
 
     X3 has been doing the marketing for the swim school I work for. I recently took over as the content manager and Haley and Halle have been extremely easy to work with: Great response time, knowledgeable, capable, and creative. I'm very impressed!
     
   Becca Rehme 
 
 
 
 
 
     Haylee and X3 have been great to work with alongside a joint client. Clear communication, reporting, and expectations are an underrated thing in marketing these days, and to see how X3 and the team approach these things as an agency are a welcome change. Thanks for helping myself and my clients out, X3!
     
   Jay Volak 
 
 
 
 
 
     If you want to grow your business, you need X3 Marketing. They are professional, transparent with their data, and they deliver high-quality leads that actually convert into jobs. Nick has been so helpful with our SEO and Website and even helped us get a CRM all set up named housecall pro.
     
   Trevor Daniels 
 
 
 
 
 
     X3 has helped our family owned HVAC business get to the next level. In the 2.5 years that we’ve been working with Haylee and the team at X3 we’ve seen our annual sales double year over year. Our expectation is the same for 2026! Not only that, they provide a hands on approach, with monthly strategy meetings and are also available via text/email anytime we need them. We’re also now using them to manage our social media. This is the team you need to grow your business!
     
   Alexandra Thompson 
 
 
 
 
 
     Love these guys there the best, helped my business grow substanially
     
   Jared 
 
 
 
 
 
     I’ve had an outstanding experience with Xthree marketing! From the very start, their team was incredibly knowledgeable and attentive to my business’s needs. They took the time to understand my goals and created a customized SEO strategy that delivered real, tangible results. Within just a few months, I saw a noticeable improvement in our local search rankings and a significant increase in website traffic aswell 💪🏻
     
   CARSON JOLLIFFE 
 
 
 
 
 
     "I had an amazing experience with X3 Marketing! Their creativity and dedication truly set them apart. The team understood my vision and brought it to life in ways I never imagined. If you're looking for top-notch marketing solutions delivered with a personal touch, look no further. Highly recommended!" Best Wishes Ado Renovations
     
   Adnan Gazibara 
 
 
 
 
 
     We were with our previous marketing company for five years, and things were just okay. After switching to X3, everything changed—our daily call volume has nearly doubled. The team has been super helpful, and our new website looks fantastic. They keep in constant communication and make sure we know where every marketing dollar is being spent. We’re excited to keep growing with them and are already telling all our business-owner friends they should switch if they want real results.
     
   AWM Team 
 
 
 
 
 
     We worked with the same marketing company for five years and the results were just… okay. We recently switched to X3, and WOW—what a difference. Our call volume has already doubled, and the entire team has been incredibly helpful throughout the transition. Our new website looks amazing, and X3 has been great about communicating consistently so we always know exactly where our marketing dollars are going. We’re excited about the continued success ahead and are already telling all our fellow business owners that if they want real results, they should make the switch too.
     
   Matt Raley

Why Choose X3 Marketing?

Digital Marketing Agency

Need Results? Partner With X3 Marketing!

At X3 Marketing, we don’t just create marketing strategies—we craft growth-driven solutions that make an impact. Our team of experts is dedicated to helping businesses elevate their brand, generate leads, and achieve measurable success. Here’s why businesses trust us:

      Excellent rating  
 Based on 95 reviews 
    
  
 
 
       Halle at X3 Marketing has been awesome to work with. Very responsive to questions and requests and is patient with those of us that don't understand the digital marketing world but value the importance of it. Highly recommend X3!
     
   Ron Erickson 
 
 
 
 
 
     X3 has been doing the marketing for the swim school I work for. I recently took over as the content manager and Haley and Halle have been extremely easy to work with: Great response time, knowledgeable, capable, and creative. I'm very impressed!
     
   Becca Rehme 
 
 
 
 
 
     Haylee and X3 have been great to work with alongside a joint client. Clear communication, reporting, and expectations are an underrated thing in marketing these days, and to see how X3 and the team approach these things as an agency are a welcome change. Thanks for helping myself and my clients out, X3!
     
   Jay Volak 
 
 
 
 
 
     If you want to grow your business, you need X3 Marketing. They are professional, transparent with their data, and they deliver high-quality leads that actually convert into jobs. Nick has been so helpful with our SEO and Website and even helped us get a CRM all set up named housecall pro.
     
   Trevor Daniels 
 
 
 
 
 
     X3 has helped our family owned HVAC business get to the next level. In the 2.5 years that we’ve been working with Haylee and the team at X3 we’ve seen our annual sales double year over year. Our expectation is the same for 2026! Not only that, they provide a hands on approach, with monthly strategy meetings and are also available via text/email anytime we need them. We’re also now using them to manage our social media. This is the team you need to grow your business!
     
   Alexandra Thompson 
 
 
 
 
 
     Love these guys there the best, helped my business grow substanially
     
   Jared 
 
 
 
 
 
     I’ve had an outstanding experience with Xthree marketing! From the very start, their team was incredibly knowledgeable and attentive to my business’s needs. They took the time to understand my goals and created a customized SEO strategy that delivered real, tangible results. Within just a few months, I saw a noticeable improvement in our local search rankings and a significant increase in website traffic aswell 💪🏻
     
   CARSON JOLLIFFE 
 
 
 
 
 
     "I had an amazing experience with X3 Marketing! Their creativity and dedication truly set them apart. The team understood my vision and brought it to life in ways I never imagined. If you're looking for top-notch marketing solutions delivered with a personal touch, look no further. Highly recommended!" Best Wishes Ado Renovations
     
   Adnan Gazibara 
 
 
 
 
 
     We were with our previous marketing company for five years, and things were just okay. After switching to X3, everything changed—our daily call volume has nearly doubled. The team has been super helpful, and our new website looks fantastic. They keep in constant communication and make sure we know where every marketing dollar is being spent. We’re excited to keep growing with them and are already telling all our business-owner friends they should switch if they want real results.
     
   AWM Team 
 
 
 
 
 
     We worked with the same marketing company for five years and the results were just… okay. We recently switched to X3, and WOW—what a difference. Our call volume has already doubled, and the entire team has been incredibly helpful throughout the transition. Our new website looks amazing, and X3 has been great about communicating consistently so we always know exactly where our marketing dollars are going. We’re excited about the continued success ahead and are already telling all our fellow business owners that if they want real results, they should make the switch too.
     
   Matt Raley

Why Choose X3 Marketing?

Digital Marketing Agency

Need Results? Partner With X3 Marketing!

Our Results

      Excellent rating  
 Based on 95 reviews 
    
  
 
 
       Halle at X3 Marketing has been awesome to work with. Very responsive to questions and requests and is patient with those of us that don't understand the digital marketing world but value the importance of it. Highly recommend X3!
     
   Ron Erickson 
 
 
 
 
 
     X3 has been doing the marketing for the swim school I work for. I recently took over as the content manager and Haley and Halle have been extremely easy to work with: Great response time, knowledgeable, capable, and creative. I'm very impressed!
     
   Becca Rehme 
 
 
 
 
 
     Haylee and X3 have been great to work with alongside a joint client. Clear communication, reporting, and expectations are an underrated thing in marketing these days, and to see how X3 and the team approach these things as an agency are a welcome change. Thanks for helping myself and my clients out, X3!
     
   Jay Volak 
 
 
 
 
 
     If you want to grow your business, you need X3 Marketing. They are professional, transparent with their data, and they deliver high-quality leads that actually convert into jobs. Nick has been so helpful with our SEO and Website and even helped us get a CRM all set up named housecall pro.
     
   Trevor Daniels 
 
 
 
 
 
     X3 has helped our family owned HVAC business get to the next level. In the 2.5 years that we’ve been working with Haylee and the team at X3 we’ve seen our annual sales double year over year. Our expectation is the same for 2026! Not only that, they provide a hands on approach, with monthly strategy meetings and are also available via text/email anytime we need them. We’re also now using them to manage our social media. This is the team you need to grow your business!
     
   Alexandra Thompson 
 
 
 
 
 
     Love these guys there the best, helped my business grow substanially
     
   Jared 
 
 
 
 
 
     I’ve had an outstanding experience with Xthree marketing! From the very start, their team was incredibly knowledgeable and attentive to my business’s needs. They took the time to understand my goals and created a customized SEO strategy that delivered real, tangible results. Within just a few months, I saw a noticeable improvement in our local search rankings and a significant increase in website traffic aswell 💪🏻
     
   CARSON JOLLIFFE 
 
 
 
 
 
     "I had an amazing experience with X3 Marketing! Their creativity and dedication truly set them apart. The team understood my vision and brought it to life in ways I never imagined. If you're looking for top-notch marketing solutions delivered with a personal touch, look no further. Highly recommended!" Best Wishes Ado Renovations
     
   Adnan Gazibara 
 
 
 
 
 
     We were with our previous marketing company for five years, and things were just okay. After switching to X3, everything changed—our daily call volume has nearly doubled. The team has been super helpful, and our new website looks fantastic. They keep in constant communication and make sure we know where every marketing dollar is being spent. We’re excited to keep growing with them and are already telling all our business-owner friends they should switch if they want real results.
     
   AWM Team 
 
 
 
 
 
     We worked with the same marketing company for five years and the results were just… okay. We recently switched to X3, and WOW—what a difference. Our call volume has already doubled, and the entire team has been incredibly helpful throughout the transition. Our new website looks amazing, and X3 has been great about communicating consistently so we always know exactly where our marketing dollars are going. We’re excited about the continued success ahead and are already telling all our fellow business owners that if they want real results, they should make the switch too.
     
   Matt Raley

Web Design Case Study: R & J Cabinetry