Web Design Case Study: R & J Cabinetry
Web Design CASE STUDY
Strategy In Project
R & J Cabinetry is a locally owned and family operated cabinetry design company. They produce high-end cabinetry and storage designs for clients in any room of their home, including library shelves, kitchen cabinetry, basement bars, and more. Clients of R & J Cabinetry speak highly of the services they provide, and many new clients for the company are referrals from past business.
R&J Cabinetry came to X3 to increase inbound lead volume, and optimize their presence online. With many clients coming in through word-of-mouth, R & J saw a large growth opportunity by expanding their inbound marketing channels. Digital marketing is a strong strategy for increasing lead volume, so R & J partnered with X3 to expand their online presence and design a digital strategy that would work for their small business. R & J came to X3 with a single page website, and desired a winning SEO strategy and updated website design to help grow their business.
A strategic sitemap that takes into account SEO and UX is important when creating a website that will generate results.
SEO Optimized Content
Each new page per the sitemap got newly written content, SEO optimized to bring in qualified organic traffic
By using only imagery from the client gallery, each page was consistent with expected results for clients.
From navigation and relevant content to responsive design and simplified contact options, the end user experience was taken into consideration at every stage of the web design process.
Benefits of Web Redesign
Using only R & J’s project images, customers now have realistic expectations of the services they will receive.
Improved Customer Experience
R & J’s website is now mobile friendly and is quick and responsive across devices.
With an additional 20 pages on the site now, services offered have never been more clear.
Now with more pages to rank and a strategic keyword targeting plan, organic traffic is on a steady upward trajectory.