Web Design Case Study: Sport About Apparel Decorating
Web Design CASE STUDY
Strategy In Project
Sport About Apparel Decorating is a family-owned and operated custom apparel company serving Fort Collins, CO and the surrounding area. They provide a variety of custom apparel decorating processes, to help brands and schools share their graphics on t-shirts, sweatshirts, and more. Sport About has a large client base in the front range of Colorado and service client requests of all shapes and sizes.
Sport About came to X3 Marketing group to refresh an outdated website and start gaining traction organically through online means. Most of their business came through referrals, in-store visits, or established relationships, but in a growing digital landscape, the team at Sport About knew how important a robust, responsive, and mobile-friendly website is for clients. With the goal of refreshing the website aesthetic and adding more service pages to tell customers exactly what their offerings entail, X3 built out a strategic web design and sitemap strategy.
Focusing on the specific client types they serve, services they offer, and specialties they provide to be relevant to customers looking to partner
Using keyword traffic research, high volume keyword pages were optimized for SERPs to grow organic traffic
From only the projects Sport About has completed, so that client expectations aligned from the website to their actual order
Such as ReCaptcha, GMB embeds, and more to ensure the site was easy to navigate, optimized for Local SEO, and intuitive against spam
Benefits of Web Redesign
Using only Sports About’s project images, customers can now identify the high-quality work that Sports About provides.
Sport About’s website is now mobile-friendly and is quick and responsive across devices.
Clients now have a much easier time understanding the services offered, and are more easily able to contact Sport About and find their physical store.
Since the launch of the website, organic traffic is on a steady upward trajectory.