Sport About Apparel Decorating

Web Design Case Study

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Project Summary

Sport About was looking for an aesthetically pleasing site that would enhance their SEO and clearly communicate their services to customers. In order to fully demonstrate Sport About’s commitment to quality and service, X3:

Strategy In Project

  • Redesigned Sitemap
  • Utilized Imagery
  • SEO Optimization
  • Integrated Tools
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Project Summary for Sport About Apparel Decorating Website

Sport About Apparel Decorating is a family-owned and operated custom apparel company serving Fort Collins, CO and the surrounding area. They provide a variety of custom apparel decorating processes, to help brands and schools share their graphics on t-shirts, sweatshirts, and more. Sport About has a large client base in the front range of Colorado and service client requests of all shapes and sizes.

Sport About came to X3 Marketing group to refresh an outdated website and start gaining traction organically through online means. Most of their business came through referrals, in-store visits, or established relationships, but in a growing digital landscape, the team at Sport About knew how important a robust, responsive, and mobile-friendly website is for clients. With the goal of refreshing the website aesthetic and adding more service pages to tell customers exactly what their offerings entail, X3 built out a strategic web design and sitemap strategy.

The Strategy

Sport About was looking for an aesthetically pleasing site that would enhance their SEO and clearly communicate their services to customers. In order to fully demonstrate Sport About’s commitment to quality and service, X3

Redesigned Sitemap

Focusing on the specific client types they serve, services they offer, and specialties they provide to be relevant to customers looking to partner

Utilized Imagery

From only the projects Sport About has completed, so that client expectations aligned from the website to their actual order

SEO Optimization

Using keyword traffic research, high volume keyword pages were optimized for SERPs to grow organic traffic

Integrated Tools

Such as ReCaptcha, GMB embeds, and more to ensure the site was easy to navigate, optimized for Local SEO, and intuitive against spam

Proven Results

Brand Recognition

Using only Sports About’s project images, customers can now identify the high-quality work that Sports About provides.

Improved Functionality

Sport About’s website is now mobile-friendly and is quick and responsive across devices.

Customer Journey

Clients now have a much easier time understanding the services offered, and are more easily able to contact Sport About and find their physical store.

Steady Growth

Since the launch of the website, organic traffic is on a steady upward trajectory.
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Benefits of Web Redesign

  • Improved SEO
  • Enhanced Usability
  • Mobile Friendliness
  • Brand Growth
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Reason Why Our Clients Love To Work With X3 Marketing?

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Need Results? Partner With X3 Marketing!

At X3 Marketing, we do more than market your business—we partner with you to achieve meaningful, measurable growth. Our holistic approach blends SEO, PPC, web design, social media marketing, and more into a tailored strategy designed to meet your specific goals.

Why Choose X3 Marketing?

Digital Marketing Agency

Need Results? Partner With X3 Marketing!

At X3 Marketing, we don’t just create marketing strategies—we craft growth-driven solutions that make an impact. Our team of experts is dedicated to helping businesses elevate their brand, generate leads, and achieve measurable success. Here’s why businesses trust us:

Why Choose X3 Marketing?

Digital Marketing Agency

Need Results? Partner With X3 Marketing!

At X3 Marketing, we don’t just create marketing strategies—we craft growth-driven solutions that make an impact. Our team of experts is dedicated to helping businesses elevate their brand, generate leads, and achieve measurable success. Here’s why businesses trust us:

Our Results

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