CASE STUDY:

Google Ads

Christopher’s Heating

The challenge

Christopher’s Heating is a family owned and operated heating and air conditioning company in Windsor, CO. They specialize in furnaces, boilers, air conditioners, water heaters, and duct cleaning. The team at Christopher’s heating and air conditioning pride themselves on three generations of experience and a passion for customer relationships, and offer extensive knowledge and dedicated craftsmanship. Since customer relationships and top-notch service matter most to their team, they partnered with X3 to boost their online presence and engage new customers.

The goal for the team at Christopher’s Heating was to create a consistent flow of incoming high-quality leads. Christopher’s Heating has a great local reputation, so building upon that and expanding the business in their area was the focus. Though strategies were executed for building out a robust and mobile-friendly website and implementing SEO campaigns, X3 identified that organic search traffic would not be enough in the competitive HVAC industry. In order to get Christopher’s Heating exposed to enough high quality leads, X3 devised a Google Ads strategy, centered around Local Services.

The Strategy

The best way to find high quality leads is to understand the audience, and expose them to relevant ads at key moments in their customer journey. For a locally owned, service based company like Christopher’s Heating, the best way to reach customers is when they are searching for the services they need, and the business offers. With that in mind, X3 implemented:

Proven Results

Following the implementation of the Local Services Google Ads campaign, Christopher’s Heating has seen exciting lead growth and improved website traffic.

Let's Work Together!

At X3 Marketing Group we love to celebrate the success of our clients. When they win, we win. Give us a call or message today and we’d be happy to give your business a free digital marketing assessment to see how we can help!

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