Wood Street Builders was in a challenging position when X3 Marketing Group began working with them. They had no SEO, had not used Google Ads, and had no social media advertising. Simultaneously, they were looking to open a new building category that was separate from their expertise in roofing and exteriors. Their goal was to continue growth in the roofing industry while adding services for outdoor living spaces such as high-end pergolas. Opening this new, unproven line of business while maintaining growth required a great deal of strategy.