7 Digital Marketing Tips to Help Grow Your Online Presence Digital marketing has become essential for business growth in today’s digital age. In order to stay competitive, businesses must invest in their online presence through digital marketing strategies. Digital Marketing (or Online Advertising) encompasses a broad range of marketing strategies including Search Engine Optimization (SEO),…
What is Digital Marketing? Digital Marketing is a broad term that encompasses various types of marketing activities such as Search Engine Optimization (SEO), Pay Per Click (PPC), Social Media Marketing (SMM) and Email Marketing. These methods are also known as Online Advertising because they take place over the Internet. It’s important to note that these…
6 Local SEO Tips That Will Get You Noticed by Google Local SEO has become essential for businesses looking to get found online. In today’s competitive landscape, local SEO is critical to driving traffic from local searches. If you want to rank well in Google Maps or Bing Places, then you need a strong Local…
How Knowing Your Ideal Customer Can Improve Your SEO SEO (search engine optimization) refers to the practice of optimizing websites to appear higher in search engines such as Google and Bing. When you optimize your site, you’re essentially telling search engines that your page should rank higher than other pages on the same topic. In…
Marketing Visuals: Why They Matter in Your Content Visual content has become a huge part of our lives, whether we realize it or not. In fact, according to Google, images account for over 90% of web traffic. And, with the rise of social media, visual content is becoming even more powerful. According to HubSpot, 80%…
6 Reasons Why Having a Blog Will Improve your SEO The concept of blogging has evolved tremendously alongside the evolution of the Internet. These days, organizations that have a blog on their site, receive 67% more leads each month, over companies that don’t have a blog (DemandMetric). Why does blogging make such a difference in…
Ever wonder why the SEO language in blog posts sounds repetitive and sometimes a little dull? Some optimized blog posts may even have you wondering where your digital marketer learned to write. What you likely don’t know, is that this is a specific writing style for search engine optimization. Each piece of content that goes…
Search engine optimization (SEO) is a necessary action businesses must make for increasing online visibility. Though the importance of SEO is widely known, many don’t know the process or what to expect when it comes to setting up effective SEO. In this blog post, we are going to break down what to expect in the…
The Importance of Having a Local SEO Company: 3 Ways It Benefits You When it comes to good SEO, data rules the day and defines strategy as well as the measurement of ROI. However, a local SEO company that knows a particular market is invaluable. Today we’re going to take a quick look at the…
Sure, your business needs to show up for your neighbors, but is that the best way to show up in a Google search? So many business owners we talk to have this overwhelming urge to seek out SEO ranking for “near me” searches. For instance, an HVAC repair company may want to show up in…