SEO Language in Blog Posts

SEO Language in Blog Posts

by Digital MarketingSEO

Ever wonder why the SEO language in blog posts sounds repetitive and sometimes a little dull? Some optimized blog posts may even have you wondering where your digital marketer learned to write. What you likely don’t know, is that this is a specific writing style for search engine optimization. Each piece of content that goes on your website is filled with relevant keywords that search engines look for to increase your organic search volume and organic traffic. 

Why do Blogs need Search Engine Optimization?

Blogs serve two purposes. Primarily, this piece of content is useful for SEO and helps Google index your website for your services based on a target keyword. To fully optimize a blog for this, we strategically use keyword stuffing to reinforce visibility to the Google bot that crawls the pages for indexing of each target keyword. As a result, the writing can come off a little robotic-sounding but is sure to place high in search engine rankings.

Informational Content for Customers

Second, it’s useful in providing information to your customers, which makes for a better user experience. This is a great place to further explain services for your industry and help answer common customer questions through high-quality content. It’s okay for them to feel a little generic or even like duplicate content because it’s going to be viewed by people who are looking for information at a high level. Internal links in your blog posts also direct your target audience to other informational parts of your website. In the long run, blog posts can help reduce bounce rates and increase conversion rates on your website and are a crucial part of your digital marketing plan.

Blog Post Branding

However, your blog posts should match the tone and inflection of your brand to represent your company. Your content strategy for blog posts should be centered around your branding and the types of content your organic traffic will be searching for. Blog content is a great way to connect with potential customers, inform them of your company and expertise, and increase your business!

X3_Marketing-Lead_Nurturing

Lead Nurturing and Digital Marketing

by Digital Marketing

After taking all the right steps for your business’s online marketing you finally have good, quality traffic to your business. You’re connecting with your target audience and creating awareness with potential customers. One problem though. Too much of your traffic is not converting. Statistics show that somewhere between 40 and 70% of leads are not ready to convert. YET! For business owners, this means necessary lead nurturing steps should be taken to maintain a relationship and make that conversion.

What is Lead Nurturing?

Lead nurturing is the process of building a relationship with your target audience through engaging and relevant content to create a sale. This process usually begins with the exploration part of the customer journey. When a potential customer is searching for a service or product you offer and they find your company, the lead nurturing process has begun.  Everything that happens between your business and the potential customer from this point until the sale is complete is all part of lead nurturing.

Why is it important to my business?

There is a lot of information about how and why lead nurturing is important for business. But the bottom line is that it increases your sales. To elaborate, though, effective lead nurturing will reduce your cost per acquisition while simultaneously increasing your return on investment. Here are a few statistics about how lead nurturing benefits your business:

  • Companies that prioritize lead nurturing generate 50% more sales at 1/3 the cost
  • Nurtured leads make nearly 50% larger purchases
  • Lead nurturing creates more loyal customers

How can I Improve my Lead Nurturing Strategy with Digital Marketing?

There are several actions you can take to make an effective lead nurturing strategy and your online presence plays a critical role in this process. A wide range of engagement activities from one-on-one interactions with customers to personalized ads lead to sales conversions. A successful strategy will use a variety of these tactics and digital marketing to engage your target customers in every step of the customer journey. 

Beginning with awareness, your visibility online is the first step to reaching your target audience. A strong website is then necessary during the consideration phase to inform customers about your company. After this, retargeting ads and other forms of follow up work to increase the customers intent to purchase. Lastly, after the conversion is complete, the customer then becomes a champion for your brand. They can leave online reviews and speak to their experiences online.

Remember, it is crucial for companies to follow up with their leads in a way that is timely and professional. A strong digital marketing strategy will help you throughout the lead nurturing process and reach your business goals!

X3_Marketing-First_3_Months_of_SEO

What Happens the First 3 Months of SEO?

by Digital MarketingLocal SEOSEOSmall Business SEO

Search engine optimization (SEO) is a necessary action businesses must make for increasing online visibility. Though the importance of SEO is widely known, many don’t know the process or what to expect when it comes to setting up effective SEO. In this blog post, we are going to break down what to expect in the first three months of SEO.

Before we dive into the SEO process, let’s quickly review what SEO is and why businesses need it. SEO, or Search Engine Optimization, is the content strategy of your website and other online platforms that drives organic search traffic to your business. An effective SEO strategy uses relevant content of your business that search engine algorithms use to connect you to your target audience.

Month 1

Status Review and Strategy Development

Research, disclosure, and site organization are the key elements to focus on during the first month of your SEO campaign. Some websites start a leg up due to previous SEO factors they’ve already incorporated. Some of these factors could be a content marketing strategy, a strong online brand reputation, alt tags in place, a base of organic traffic, and much more. 

However, if your website is not starting with this foundation, the goal is to develop these elements as soon as possible. This means building out your company’s website and setting it up in a way that brings it qualified traffic.

In either case, examining your current status and development of an SEO strategy take place during the first month of SEO. Content is gathered and is customized to your business. Keyword research tools are used to identify target keywords, relevant keywords, and long-tail keywords to build and expand your keyword strategy. 

Month 2

Implementation of Specialized Work

The second month of your SEO campaign involves specialized SEO work. This includes conducting a technical site audit for loading speeds, mobile optimization, and internal linking. A positive user experience is essential and in some cases, major website redesigns are necessary. If this is your case, your digital marketing company should incorporate other aspects of SEO simultaneously.

Additional priority elements are creating a link-building strategy for internal links and back-linking while efficiently working to ensure your website’s technical qualities are up to par. Website updates are made with high-quality content that is guaranteed to rank your business on the first page of a Google Search. 

Month 3

Continued Optimized
Content Buildout

The third month of your SEO campaign primarily focuses on outstanding content creation. This could come in the form of blog content creation, website FAQ updates, whitepaper documents, local service pages, and client case studies. Internal links are integrated into each piece of content to encourage higher click-through rates from users. 

Don’t expect great SEO results right away – it takes time for new content to gain a high position in search ranking. In most cases, it takes a few months after your content has been published for it to begin ranking well and drive organic search traffic. 

The X3 Difference

At X3 Marketing Group, we take your SEO campaign seriously and can improve your listing in major search engine rankings, helping you reach more potential customers. Our team takes a thorough approach to the content of your website and post pages for your specific services and locations. This robust technique will maximize your organic traffic compared to services that offer a limited and condensed SEO plan. Our search engine optimizers take your online marketing to the next level with a keyword strategy that will reduce your bounce rate while increasing the conversion rate. Maximizing your website from a holistic perspective with strong keyword content, a fast loading speed, and strong use of links, we will help you reach more online users and grow your business!

Contact us today to get started on your SEO campaign!

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Finding good roofing leads in Colorado: X3 Marketing Group

Finding Good Roofing Leads in Colorado

by Digital AdvertisingDigital MarketingGoogle My BusinessLocal SEOSEO

How to find the best digital marketing and small business SEO packages

Colorado Roofing Company Marketing: X3 Marketing Group

Finding good Colorado roofing leads is a challenging thing to do but if roofing companies are working with a good digital marketing agency for online advertising and search engine optimization campaigns, those roofing contractors will be poised to dominate their competitors.

The above being said, roofing companies in Colorado have typically relied on damaging hail storms to drive potential leads from potential customers. However, until mid-July of 2021, there hadn’t been a significant hail storm in the Colorado Front Range for more than two years. This meant that the stream of happy customers delivered by insurance companies delivering potential customers to the doorstep of roofing businesses dried up and almost every roofing business was hunting for every single roof inspection they could find. Often to no avail.

In this article we’re going to go over five ways to approach a roofing marketing strategy to bring in more phone calls and thus, roofing jobs. before we get into it, if you’re the owner or manager of a roofing business, we’d love to hear your experience on what’s been working for you in finding qualified leads in the slowest hail seasons in decades. Leave a comment below or send us a message HERE.

Roof Inspection Canvassing

If you live in a house in the Colorado Front Range then there is a roughly 100% chance that a representative of any number of residential roofing contractors has knocked on your door. For years roofer canvassing and door-knocking have been one of the most impactful ways for business owners to find consistent leads. A roof inspector can knock on a door and almost certainly be in front of the property owner on a regular basis.

One of the biggest challenges that canvassers face is getting a homeowner to let them get out their ladder to inspect the roof for damage or simply wear and tear. After a damaging hail storm, the potential customers are plentiful and roof replacements are all over the place from Colorado Springs to Northglenn to Loveland and everywhere in between.

The downside of canvassing is the amount of manpower and time it takes. With an online marketing strategy from X3 Marketing Group, we can enhance the effectiveness of door-knocking and in many cases, replace it by providing a “digital door-knocking” strategy that has a steady stream of potential customers seeking out your professional roofing service rather than you looking for customers.

Networking and Word-of-Mouth Marketing

Another very effective way to generate quality roofing leads for roof repairs and replacement is by getting your name and face – or the faces of your employees – into your community. Part of this comes down to the fact that you’re likely going to be meeting homeowners but the bigger strategy is becoming familiar with them so that it’s not just when THEY need a roof inspection but also when they’re asked by their network of friends and family if they have the name of a roofing company, your name comes up. The conversion rate of this type of introduction is almost as impactful as having a list of exclusive leads for roofing.

As with canvassing and door-knocking though, the manpower and time to be involved in a deep networking dive can be large. Additionally, someone who’s told about you and your roofing company owners is still going to go online to see more about you.

SEO

Part of any good digital marketing strategy for roofing in Colorado or any other competitive state like Texas or Florida is search engine optimization – aka, SEO. What is SEO? SEO is a digital marketing strategy that aims to bring your business above your competitors in organic search.

X3 Digital Marketing: HVAC, Heating and cooling SERP (Search Engine Results Page)

There is the misconception that search engine optimization is simply writing a bunch of relevant content posts (like the one you’re reading right now) but simply posting fresh content is not all that SEO is. On local business directories like Google My Business, it’s important that a roofing business appears with the proper name, address, and phone number. It’s also important for other sites in the roofing industry to link back to your business. This helps to drive higher rankings in Google search as well as displaying trust which turns potential leads into customers.

SEO is the single best long-term marketing strategy as it continually reinforces brand awareness. However, SEO is also an ongoing process that takes a ton of work and it lacks the immediacy of PPC advertising. At X3 Marketing, we work with clients to build their entire strategy which uses relevant keywords to build long and short-term strategies that increase overall conversion rate.

Pay-per-click Advertising (PPC)

Often simply called “Google Ads” by many, there are a number of ways to access digital advertising but for today, we’ll simply talk about this marketing technique as PPC.

In the past, (and sometimes still) Colorado roofing companies would use paid advertising like a direct mail campaign (lovingly called “junk mail”). With these campaigns, the upfront cost is not guaranteed to be recouped and moreover, there is very little ability to track which and how many direct mail deliveries actually convert into business. This means that as an effective channel it’s very challenging to see what the real return on investment (ROI) is.

In the case of PPC digital advertising, there are several aspects that make it an incredibly effective way to generate qualified roofing leads. First, you don’t pay unless someone actually clicks on an ad (hence the name, pay-per-click). This means that if someone searches for “roof inspection” and your ad shows, should they click on that ad, you’d pay for that click (which currently goes for ~$9/click according to Google). But what about competitors just sitting in their living room clicking on your ads to waste your money? While that can happen, Google works hard on click fraud detection to mitigate that risk.

Another reason that PPC is so effective is the ability to see exactly which ad results in that click. You can also see where that “clicker” is located, what time they clicked and other demographic information which can help isolate ideal customers which can drastically lower customer acquisition costs.

The final thing we’ll mention about PPC – although we’d love to talk to you more about how we can help your Colorado roofing company dominate your competition – is the timeliness of it. For instance, we had a roofing customer in Aurora, Colorado emails his project manager after there had been a hail storm nearby. Because we’d planned ahead and built advertising assets directed at people who had possible hail damage, he named the budget he wanted to stay under and we had his Google ads live and reaching potential customers inside of 36 hours.

Social Media Marketing

In an effort to not get too into the nitty-gritty of every single social media platform out there, today we’ll just talk about Facebook Ads.

One of the beautiful things about social media platforms is that they give roofing businesses – and anyone else who’s got a budget – the ability to easily promote posts and drive brand awareness. However, more often than not, inexperience finds business owners not spending enough on say, a promoted post on Facebook. As an analogy, if you have a Dixie cup fool of water which costs $1 and a gallon of water which costs $5 using the Dixie cup to water a full-grown tomato plant won’t be effective whereas the gallon of water will give the plant the water it needs for the day and then some. At X3, we use existing and learning data to help clients find the most effective budget which drives the most ROI through a high conversion rate.

The last thing we’ll mention about social media marketing – particularly Facebook – is that the profile data we can glean from that platform can help advertisements be laser-focused on exactly the right client. For instance, if you only wanted your commercial roofing leads to come from people who “Like” quarter horses within 10 miles of the 80233 zip code in Northglenn, Colorado, you can do that. It’s a very powerful way to increase conversion rates while decreasing customer acquisition costs.

What do small business SEO packages include? X3 Marketing Group

What Do Small Business SEO Packages Include?

by Digital MarketingLocal SEOSmall Business SEO

How to find the best digital marketing and small business SEO packages

What should small business SEO packages include? || X3 Marketing Group

Let’s be honest here: how many of you business owners or decision makers reading this have looked at digital marketing and SEO strategies with this look on your face? I’m betting right around ALL of you.

In 2021, and online marketing strategy is an absolutely must-have piece of making  sure that your business is thriving by driving emails, phone calls and other engagement that begins with search engines and social media platforms. But where do you begin?

Does my small business NEED SEO? || X3 Marketing Group

First, if you’ve gotten this far you probably already have a website. You probably also know that simply having a website with no monthly traffic being driven to it is something like having a billboard in the middle of the desert. We get into that a bit more in our article, “Do I need a business website in 2021?“.

Now that you’ve gotten your shiny new website and you want some traffic coming to it to build your business, you’ve probably looked at which direction you want to go with your digital marketing. You can go the digital advertising direction and pay for each click – which is very effective (and which we also do for our clients). Today though, we’re going to really focus on the key elements of small business SEO packages and what you should expect to spend for your monthly budget.

SMALL BUSINESS SEO PACKAGES INCLUDE:

  • Keyword Mapping and Research
  • Business-Specific SEO Strategy
  • Website Optimization
  • Backlinks Strategy
  • Regular, Detailed Reporting
  • Customer Service

Keyword Mapping and Research

You probably have a decent idea of what a keyword is and what relevant keywords you’d like your business website to be found for by prospective clients using search engines. However, there are a couple of things we should point out here:

1. YOU are not your potential client. As a business owner, you are an expert and as such, your knowledge and understanding of what YOU would type into a search engine versus what a prospective customer would search for could possibly be VERY different.

For instance, if you’re a roofer in Colorado you surely know about all kinds of roofing technologies like Class 4 shingles, EPDM and fluid-applied coatings. However, if you’re simply someone who needs to have their roof replaced because of a hail storm, you’re simply going to search for something akin to “best roof replacement near me”. We take these things into account to make sure that the keyword rankings we’re aiming for are backed by specific needs of customers.

2. Competitive keywords deserve constant attention and ongoing work. In 2020, Google’s Algorithm had 12 major updates and HUNDREDS of smaller updates that took place daily. As such, your SEO company should be actively working on strategy with you and other SEO clients to actively pursue the best strategy.

Obviously, national SEO packages aren’t necessary for most local businesses but it is important to look at the geography of your business and how it affects how to generate keyword lists that are most effective for your business.

Regardless of the size of our client’s businesses, we do all the in-depth research necessary to make sure that the keyword strategy we deploy will bring search ranking, and website traffic on an ongoing basis.

Business-Specific SEO Strategy

The other day a potential client of ours shared with us their monthly reports from their current business SEO agency. To be completely transparent while SEO content was part of the report, much of it focused on digital advertising (pay-per-click, PPC, Google Ads, etc.). What was astounding to us was that they had clearly not taken the time to considered the actual business to generate keyword list ideas or strategy. They’d simply set the Google Keyword Planner tool to “broad match” (which pulls in keywords that are even distantly linked to a category and often results in things that have no real association with business clients).

At X3 Marketing Group, it’s our job to consider things like business goals, budgets, geography, ideal customer profiles and an almost infinite list of other aspects which business partners hold as vital aspects of their specific business. Business SEO solutions are not a cookie-cutter solution and each client should have their digital marketing agency as their partner rather than simply a mercenary.

Website Optimization

There are a ton of free website builders out there but the old adage of, “You get what you pay for.” certainly holds true for most of them. Having a website is fine because it gives a business some presence online but for the most effective SEO marketing, any good digital marketing agency worth their salt will advise you to make sure the nuts & bolts of your website are just as well thought out as your content writing and content optimization.

Right out of the gate, your SEO company should make sure that your site speed is addressed. Google themselves have explicitly stated that page speed affects rank not only in organic traffic as a result of search engine optimization but also in paid search and Google Ads. Anything over about 1.68 seconds of page loading speed is unlikely to ever find itself on first page search results (outside of business name searches).

Looking back at the keyword mapping section above, something else important to consider is how the actual structure of your website is handled. Think about it like this:

If you walk into the grocery store and everything you need is there as always, but it’s in a giant pile on the floor. Imagine how long it would take you to wade through the mess to find anything specific!

Now imagine the same grocery store but it’s as normal. Well-organized aisles which are clearly labeled. Now, you’ll still have to wait for that guy standing in the middle of the aisle choosing one of the 56 varieties of peanut butter available but at least you’ll be able to find everything.

If your website isn’t well organized, a visitor looking for quality content won’t be able to find it. They’ll “bounce” quickly and this will affect your Google rankings because they’re paying attention to how long people stay on your site and pages. This is also known as the “bounce rate”.

There are many other aspects of website optimization for good SEO and we’re constantly working to make sure that our client’s results reflect every advantage we can give them.

Backlinks Strategy

What the heck is a backlink? Simply put, a backlink is a link from one website to another. In this way, site A linking out to site B is putting their virtual trust or credit in site B. For instance, we trust Google’s mobile speed tool so we, at X3 Marketing Group are going to give a link to it HERE. With that, we’ve indicated a certain amount of trust.

What do small business SEO packages include? X3 Marketing Group

Now that you understand what a backlink is, it’s important to know that now all backlinks “weigh” the same. High-quality, relevant backlinks can be considered in several different ways.

First, do Google and other search engines have general trust in the outbound site? Building that sort of trust take a lot of time and expert content creation, inbound backlinks of their own and many other factors that drive organic search traffic.

Second, is the outbound-linking website important to a specific industry? For instance, one of our clients is CCG Roofing (🤏🏻 Notice the backlink to CCG!) based here in Northern Colorado. Being that they’re in the extremely competitive roofing industry, if the Colorado Roofing Association themselves links to CCG, that is a much more important than a link from Brandon’s Cat Blog (which doesn’t exist because I’m allergic to cats) whose roof CCG just replaced.

Building authoritative backlinks is one of, if not THE most difficult and time-consuming parts of a good SEO campaign. Part of it also involves citation campaigns which aren’t as specific as, “Hey, go check out Brandon’s Cat Blog! [LINK]”. Rather, they’re simply citing a business – mostly with a link –  with included NAP (Name, Address, Phone) information. This is important, especially when done through authority sites. Think of it as them giving your business a tiny bit of their good juju with each link which, in turn, builds your own good juju.

Regular, Detailed Reporting

Even the most solid SEO strategy in the world does not bring world-changing traffic to your website overnight. For the first 1-3 months a good digital marketing company like X3 Marketing Group will be handling much of the aspects we’ve covered above as foundational pieces of great business SEO plans. After the first month, you may see some initial results showing in reporting although those first 2-4 months of results are more often than not the result of page indexing.

At X3 Marketing Group, trust, results and clarity are the cornerstone of what we do. As such, being able to provide our clients not simply with some 8-page report which you’re left to interpret on your own. While we do provide weekly and monthly reports as well as longer-term quarterly reports, the X3 Marketing dashboard gives our clients the ability to see unfiltered data so they can see exactly where their money is going.

Digital marketing strategy can be a very intimidating world and we believe it’s part of our job to pull back the curtain on all that jargon and mystery. In the SEO world, organic search traffic is what we’re looking for and since other people in your industry are working to beat you in organic search results, we also work hard to monitor competitors to give our clients great results.

Customer Service

One of the most important things we see from clients looking for great business SEO services is next-level customer service. At X3 Marketing Group, we have an in-stone meeting with our clients every 6 weeks at the very least. Understanding that SEO costs can be a significant piece of budget for those people means that it is our job to be able to show them how their online marketing campaign is working for them.

At X3, making sure that popular search engines find your business above your competition is paramount. Every single keyword matters to being found in organic search but also on business listing and increasingly important platforms like Google Maps. Our team works hand-in-hand with yours to help you dominate your competition online.

FAQ's for great HVAC marketing

A Few FAQ’s For Great HVAC Marketing

by Digital AdvertisingDigital MarketingGoogle My BusinessLocal SEOSEOSmall Business SEO

Finding great HVAC marketing is a job in itself. Curious about what digital marketing for HVAC businesses looks like or where to start? We’re here to help you in…

What are the best HVAC lead generation marketing ideas?

  1. Use Local Search Engine HVAC Marketing. This is often referred to as HVAC SEO – or just simply Search Engine Optimization. A good SEO strategy will show your business in organic search results on platforms like Google above your competitors. SEO is a cornerstone of any good internet marketing campaign.
  2. Run Google Ads For HVAC Advertising. Today, many traditional advertising ideas and techniques have been replaced by laser-focused digital advertising campaigns. HVAC service companies can hone their marketing efforts to reach very specific potential customers. For instance, someone who has Carrier Air Conditioners cooling their home wants to find and HVAC business who specifically works on Carrier products rather than any old air conditioning repair company. a good HVAC PPC (pay-per-click) campaign can focus only on potential customers searching for that.
  3. Use HVAC Google Local Service Ads. This part of your digital marketing strategy is meant to truly focus on people looking for and HVAC business’ online presence that shows them as being nearby.
  4. Gather Lots Of Customer Reviews For Trust & HVAC Marketing. If you’re an HVAC business owner, by now you’re very likely familiar with Google My Business and many other online reviews. This is a crucial part of a good digital marketing plan and will show people who their neighbors trust.
  5. Publish Great HVAC Blog Content. Frequently referred to as content marketing, this is a piece of a marketing plan which can take a lot of time and energy. A good marketing partner like X3 will help with the burden of generating good, SEO-rich content to help build SEO.
  6. Use YouTube To Build Your Brand & Trust. A platform like YouTube can be used in both organic SEO campaigns as well as advertising campaigns and even in a good email marketing strategy. These videos can pick up where things like Google My Business leaves off and help establish familiarity and trust.
  7. Use Email Marketing To Build Recurring HVAC Jobs. An email marketing plan is a good way to stay in touch with existing clients and to potentially drive more business from those who already know you. This can help save on some of your marketing budget and drive Google reviews as well as connecting those same customers to your social media marketing for even more customer service.

If you are only using billboards, Yellow Pages or phone book to generate leads, you’re missing out! Click HERE to read more about our work with HVAC companies in Colorado’s Front Range and beyond.

X3: What is Small Business SEO and Why is it Important for Your Business?

What are Local Service Ads?

Google Local Service ads are another HVAC marketing idea offered by Google to help HVAC contractors reach their customers.

What are Google Search Ads?

Like traditional HVAC ads, Google Search ads appear whenever a customer types in a specific search query. The advertising which X3 and good marketing teams use are mostly pay-per-click ads which means that you – the HVAC business owner – only pay when someone clicks on an ad. VISIT GOOGLE ADS

What Can You Do With These Ads?

If you power through the tedious steps to activate your Google Ads account, you will see that these ads can help you drive qualified leads and find more HVAC jobs! Probably the best reason to use an advertising platform rather than solely SEO (or word of mouth, networking, etc.) is that you can be very focused on exactly the right prospective customers. Want so find someone in a specific zip code? Online business listings can get you pretty close but that can also spill outside of the desired location. Let’s say one of your business ideas was to market only to someone in Denver, Colorado in a specific zip code, who (on Facebook) likes horses, reads books by Dean Koontz and who speaks English and Mandarin. Ideal customers who fit that profile would be the only ones to see those advertisements making them the right (albeit, very narrow) customer base your HVAC business is looking for.

X3 Small Business SEO Packages

What is Local SEO?

Local SEO is a specialized type of Search Engine Optimization (SEO) that helps you reach people close to your business and service area.

What do other search engines use to list my business?

You will need to do the following if you want to enjoy the benefits that come from local SEO: Add Contact Information To All Pages: Google and other search engines use your Name, Address, and Phone Number (NAP) to list your company on local SEO directories.

What are the best ways to get more local SEO results?

Be sure you claim your listings and generate citations in the top local directories for the best results. SEO is an ongoing marketing technique which X3 specializes in. It can be the biggest bang for your buck for bringing is good sales leads over time but it is definitely more of a long-term strategy as opposed to a right here, right now form of advertising.

X3 Digital Marketing: Marketing for HVAC, heating cooling service technician leads

What are Google Ads?

Google Ads is a Pay Per Click marketing platform that allows you to tailor a unique message based and target your ads based on several variables like specific keywords, audience demographic, and geographic location.

What are the benefits of Google Ads?

Here are a few of the benefits that HVAC companies enjoy with Google Ads (AKA Google Adwords): Efficient Cost & High ROI: You only spend money when someone clicks on your HVAC ads.

How do I use Google Ads?

Google Ads offers a wide range of benefits for HVAC marketing, and HVAC contractors can use Google ads to drive more sales and calls.

What are the benefits of reviews?

As you can see, reviews are an essential part of your HVAC marketing strategy, and you can use customer reviews to show the value you offer and help customers choose your HVAC services over your competition. Online reviews such as those on Google My Business do what business card cannot; they play a major role in sharing with potential customers what happy customers (and not-so-happy customers) have to say about your air conditioning or heating company.

Abstract vector created by vectorjuice

How can I generate more customer reviews?

One of the best ways to generate more customer reviews is to reach out to past and current customers to discuss their experience. Customer relationships can be similar to friendships and can lead to more business across the board if properly cultivated.

What is blogging?

Blogging is one of the least used HVAC marketing tactics, and this means that you can use blogs to help you stand out from your competition, get found in Google, and increase trust with customers. Basically, blogging is writing long-form, industry-specific content which people can read for further information. This article you’re reading right now? This is a blog.

Bottom Line: What you should expect from a good digital marketing company.

Benefits can range from brand awareness to online sales (if you have products that are sold online) and everything in between. At the end of the day, we at X3 Marketing group pride ourselves on showing a fantastic return on investment by bringing the best HVAC leads in the door (or phone or email or social media and on and on) of your business. You should expect an increase in potential business by way of leads which you can close.

What’s the next step toward success with your online marketing tactics? Reach out to us now!

Curious to see how small business from X3 can hep you DOMINATE YOUR COMPETITION ONLINE? Get in touch!

4 + 2 = 

Denver SEO: how to get your business found online by X3 Marketing Group

Denver SEO: How To Get Your Business Found

by Digital AdvertisingDigital MarketingLocal SEOSEOSmall Business SEO

Recently, when sitting down with someone they called search engine optimization “black magic”. He’s not wrong. Probably the biggest reason he said that is because SEO isn’t simply ONE thing. Rather, it’s a series of techniques which are used to varying degrees depending on strategy and goals of a business. With X3 Marketing Group’s home state of Colorado being something of an emerging tech hub, finding the best Denver SEO agency can be a job unto itself. Sifting through big promises of agencies to find those who put trust, results and clarity for their customer first is challenging at best.

An SEO expert understands the need to have a powerful, yet flexible search engine optimization strategy to increase online visibility, bring lots of good site traffic, provide powerful user experience through design and make sure the proper target audience full of potential customers are those finding your business online.

Global spending on digital marketing nears $100 billion: study

What is SEO?

SEO simply stands for search engine optimization. Now in its fifth decade, this tactic has evolved to become an integrated part of web design, development, content creation and inbound marketing for businesses. As with many other business strategies, SEO has become much more sophisticated over time. Today there are more than 60 billion monthly online searches around the world. Many of these searches are looking for something geographically nearby with local business owners. Yet for most businesses, they will only see about 20 percent of those searches translated into conversions.

Why do websites fail? No matter the industry you work in, the most common cause of website failure is site speed. People can instantly tell when a site is loading slowly or not loading at all. As we’ve discussed, websites are not static objects; they are changing and updating all the time.

X3: What is Small Business SEO and Why is it Important for Your Business?

What are the basic tenets of SEO?

Search engine optimization is more than just matching keywords to particular content marketing assets. In many cases, that’s the bare minimum, but many tools and strategies exist for SEO. When done correctly, they help businesses show up in search results more often. Topical Analytics An analytics tool allows for a more in-depth understanding of what the business is doing for an individual keyword. This might be, “What pages are ranking for our company name? What pages are ranking for our phone number?” The common denominator here is that when people search for a service or product, they aren’t necessarily looking to read about your competition, but what’s out there that meets their needs.

We’ll also take a second here to mention digital advertising using platforms like Google Ads or any number of paid marketing options including social media marketing. These things should also be a large part of a good digital marketing strategy but can often be overlooked. While SEO has probably the best long-term return on investment (ROI), since it takes time to implement and shift if needs be, digital advertising makes for a much more nimble and fast-reacting marketing strategy and, depending on a particular business model, these types of internet marketing services can serve to bolster SEO by quite a bit.

X3 Small Business SEO Packages

What makes Denver SEO challenging?

Denver has a large and unique blend of companies within the larger metro region when it comes to Denver SEO. There are those who employ ‘black hat’ tactics to game the system, and then there are those that keep an open mind, offer training and use optimization techniques in an ethical, accurate manner. For the industry as a whole, the first problem is getting a handle on the industry itself. People get away with deceptive SEO for the simple reason that it’s hard to see.

What is black hat SEO? Can it be used against a website? Can you trust a company to not go around using tricks that could leave your site defenseless against the wolves of the internet? these are a few of the questions any good agency providing reasonable SEO services should be able to address without hesitation.

SEO tips and tricks

Think carefully. Yes, there are some solid specialists out there. But if a small company is already working with a digital marketing strategy they can get from a service like Google Ads, they can probably save themselves the hassle of finding an SEO specialist. As an added bonus, look for an agency who has a client list. If you know for sure that you are willing to take on a couple of new clients and you have a firm understanding of their marketing goals for the upcoming year, asking if they do work with businesses similar to yours might go a long way. Beyond just their website content, the Denver SEO agency you choose should be taking on more of the effort to improve a company’s overall site presence.

While we may be a bit biased since X3 Marketing Group does handle everything in the digital marketing arena, it’s important to add to the above the fact that having and agency who has a holistic view of all your businesses digital marketing services and needs can be crucial. A digital marketing agency such as X3 takes into consideration the proper focus for each of the arms of digital marketing. Does your social media marketing needs to be increased? Great. Do your Google ads need a higher cost-per-click to reach the ideal audience? Let’s do it. Are most of your potential customers looking for businesses like yours on Google Maps? Let’s make sure you’re doing everything you can to be found there.

Bottom Line: Finding the best Denver SEO is hard. X3 Marketing Group is here.

All this information is likely confusing and possibly even counterintuitive, but at the end of the day, the value in it comes from how well it can inform a business’ search engine optimization strategy. There’s no silver bullet when it comes to getting Denver search engine optimization results, which is why it’s important to find a seasoned agency with a proven track record of results for clients. This goes not only for Denver but for the entire state of Colorado.

We’d love to take a good look at how your business is getting customers online (or not) so please tell us about yourself!

Just remember that SEO is a never ending pursuit with some new techniques popping up all the time, so it’s the job of a good SEO company to continually research, refine and make informed decisions about SEO strategy based on business traffic goals and outcomes.

What’s the next step toward success with your online marketing tactics? Reach out to us now!

Curious to see how small business from X3 can hep you DOMINATE YOUR COMPETITION ONLINE? Get in touch!

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