Why Is Digital Marketing Important? Digital marketing is the practice of using online channels to promote your brand, products and services. This includes email marketing, social media marketing, display advertising, SEO (search engine optimization), PPC (pay per click advertising), web design, mobile apps, and more. Digital Marketing was coined at the turn of the millennium,…
How Does Google My Business Impact SEO? SEO stands for Search Engine Optimization and is a huge part of digital marketing and overall business growth. In simple terms, it means optimizing your site for better visibility in Google searches. The goal is to rank higher in organic search results, thus increasing traffic and conversions. Your…
5 Digital Marketing Best Practices for Your Business Digital marketing has become a necessity for every business today. It provides a cost effective way to reach a broader customer base, in targeted, measurable ways. The term ‘digital marketing’ refers to a range of activities aimed at promoting your business through various channels such as email,…
5 Simple Ways to Get Started with Digital Marketing Regardless of industry, digital marketing is a necessity for growing your business and attracting relevant customers. Digital marketing is a robust industry with many channels for success and results, but there are ways for your business, big or small, to get started without hiring an in-house…
7 Digital Marketing Tips to Help Grow Your Online Presence Digital marketing has become essential for business growth in today’s digital age. In order to stay competitive, businesses must invest in their online presence through digital marketing strategies. Digital Marketing (or Online Advertising) encompasses a broad range of marketing strategies including Search Engine Optimization (SEO),…
What is Digital Marketing? Digital Marketing is a broad term that encompasses various types of marketing activities such as Search Engine Optimization (SEO), Pay Per Click (PPC), Social Media Marketing (SMM) and Email Marketing. These methods are also known as Online Advertising because they take place over the Internet. It’s important to note that these…
6 Local SEO Tips That Will Get You Noticed by Google Local SEO has become essential for businesses looking to get found online. In today’s competitive landscape, local SEO is critical to driving traffic from local searches. If you want to rank well in Google Maps or Bing Places, then you need a strong Local…
How Knowing Your Ideal Customer Can Improve Your SEO SEO (search engine optimization) refers to the practice of optimizing websites to appear higher in search engines such as Google and Bing. When you optimize your site, you’re essentially telling search engines that your page should rank higher than other pages on the same topic. In…
Marketing Visuals: Why They Matter in Your Content Visual content has become a huge part of our lives, whether we realize it or not. In fact, according to Google, images account for over 90% of web traffic. And, with the rise of social media, visual content is becoming even more powerful. According to HubSpot, 80%…
6 Reasons Why Having a Blog Will Improve your SEO The concept of blogging has evolved tremendously alongside the evolution of the Internet. These days, organizations that have a blog on their site, receive 67% more leads each month, over companies that don’t have a blog (DemandMetric). Why does blogging make such a difference in…