X3: Finding the best digital marketing services in Denver, Colorado

Finding The Best Digital Marketing Services In Denver

In 2018 and 2019 Denver ranked in the top 10 for high-tech job growth. During that time the Mile High City added almost over 9,900 jobs in the tech space which accounted for 34% of all jobs added during that period. With that kind of growth, the amount of digital marketing agencies is not only included as a part of the number but those same agencies are also here to help their fellows in the tech space grow and expand their digital channels.
With X3 being a Denver, Colorado-based digital marketing agency, today we’re going to take a look at what potential customers should be looking for when searching for the right digital marketers to bring along with them trust guided by results and clarity.


Global spending on digital marketing nears $100 billion: study

What Are Digital Marketing Services?

Honestly, there is a lot to unpack in that simple question but I’m betting that any person reading this is probably looking for a quicker answer rather than a complex web of digital marketing tactics specific to Denver. So, back to the answer; these services are a blend of digital marketing channels and techniques, applied consistently which can help your business reach not just customers but the right customers with the most value and ROI. Some of these services which X3 offers to our clients, not just in Denver, but around the globe are:

  • Search Engine Optimization, also known as SEO
  • PPC or pay-per-click which is also frequently – and deservedly – conflated with “Google Ads”.
  • Web-based, media promotion
  • Website construction and optimization
  • Content marketing strategy
  • Social Media Marketing, both paid and organic
  • Email marketing
  • Link building

With regular and consistent digital marketing activity a business can increase its reach where its customers are looking. For instance, if you want to be found by customers looking for the “HVAC near me” – which is a great keyword but with a LOT of competition – it may be a more valuable strategy to focus on a keyword like, “HVAC Denver” or, to get even more granular, “HVAC repair Cherry Creek”.

Online marketing can also help a business to find the right employees with the right credentials and experience as well as those who are already nearby. For instance there isn’t much reason for a Denver-based roofing company to seek out potential hires in Norfolk, Virginia.

X3: What is Small Business SEO and Why is it Important for Your Business?

What Services Do Digital Marketing Agencies Offer?

Well, we make sure that businesses reach the right customers at the right time in the right area. At X3 we understand that the ways in which search engines drive engagement and revenue must be strategic and part of a broader brand-forward digital marketing campaign.

The digital marketing services include:

  • Search Engine Optimization (SEO)
  • Re-targeting
  • Email Marketing
  • Affiliate Marketing
  • Social Media Marketing
  • Quality Link Building
  • Website Strategy
  • Content Marketing and Optimization
  • Search Engine Marketing (SEM)
  • Integrated Online Marketing Strategies

Are all of these digital marketing services a need-to-have or a want-to-have? Well, Colorado is a pretty competitive landscape with much of the population being located in the Front Range. This means that which the state of Colorado itself is much larger, the actual population is fairly concentrated along the I-25 corridor cenetering on Denver. Marketers in the Centennial State need to not just have and idea of digital marketing strategy from a technical side but also how and where to execute it. Otherwise, Denver by itself could suck up all the marketing “juice” since it carries the highest population in the state.

X3 Small Business SEO Packages

Do Businesses Need Digital Marketing Services?

Absolutely. Yes. Why do you need digial marketing to find and reach potential customers? Because online is where people shop today. U.S. consumers spent more than $860 billion in 2020 in online shopping. Apart from those people who were looking to buy a product or service online, 55% of Americans looked for online reviews and recommendations before engaging with companies both online and in the real world.

Many Colorado businesses have at least begun to look at digital marketing efforts as a necessary way to find opportunity but there are still many who are opting for a more traditional approach to marketing.

X3: Cost of digital marketing versus traditional marketing.

As you can see in the image above, the cost of traditional marketing is exponentially higher than that of the digital marketing discipline. It also allows Colorado businesses to focus their marketing program to specific people in specific areas. This can help dictate the customer journey and use those digital marketing skills to turn someone from a “shopper” to a customer.

Of course, not all businesses or marketers are going to use each piece of the digital marketing puzzle. One of the aspects of marketing and advertising we at X3 look at the most is which platforms are best. For instance, is Facebook a place where promoted posts for a Denver roofing company are going to be most impactful? Probably not, BUT, what if a person who was searching Google for the “best roofer near me” earlier in the day gets “retargeted” on Facebook or Twitter on their mobile devices and sees your advertising content? Then you’re likelihood of that person engaging with your message becomes much higher.

X3: what is retargeting?

Achieve Measurable Results with Targeted Digital Marketing Services

You know what many small businesses consider “measurable results”? Leads. Business owners and decision makers want good leads for their products and services. Furthermore, these businesses rely on digital marketing agencies like X3 to be able to develop and deploy the best digital marketing plan which highlights brands and their offerings and gets the content on their social media platforms and website in front of the eyes of as many (of the right) people in Denver, Colorado – for example – as possible. That is their primary goal.

But what if you want intermediate benchmarks to measure how well your digital marketing plan is working? Being able to understand how much time, energy and money it takes to trace the customer journey is part of making sure the efficiency of a marketing plan is effectively overcoming those challenges and providing the best value

At X3, our clients have access to a backend dashboard 24/7/365 where they can see everything from their Google Analytics to their reviews, social media platforms, Google Ads, SEO and (drumroll, please) their leads in the form of phone calls, chatbots, constant forms and much more. While we do provide those same clients with weekly and monthly reports, we want to help build trust by showing clear results. This is where we get our values: Trust, Results and Clarity.

Custom Digital Marketing Strategy

The way that any craftsman has a set of tools to use, digital marketing with X3 in Colorado has a set of tools to use as well. Just like those craftsmen, the expertise with which those tools are used and using them in unique, inventive ways is what sets us apart among the crowded Denver marketing space.

For X3 each customer, even customers in the same vertical (HVAC, roofing, e-commerce, etc.) have unique value propositions and goals and we address each of our clients as their marketers without making assumptions (other than a fantastic ROI). For instance, not all of our clients want to use emails to reach their customers and not all of our clients will want to use paid advertising. However, those are resources which need to be weighed into their larger marketing messages, as well as how and where they find their clients.

At a 30,000 foot view, here are some of the ways we help a client begin to define the hows and whys of their digital marketing strategy:

  • Define your brand: This encompasses several things including branding (colors, logos, etc) as well as a mission statement and set of company values. A strong brand also benefits with strong brand awareness.
  • Construct your buyer personas or avatars: You may think you know who your ideal customer is but the practice of defininng them is a challenging one. Many clients of ours see their product or service through their own eyes instead of the customer’s eyes and their expertise can be vastly different than what a real customer would be searching the internet for.
  • Generate your SMART objectives: Don’t know what that means? CLICK HERE
  • Pick your digital marketing strategy: As mentioned earlier, this is a spot to figure our where and how your ideal customers will find you. Find the corner of the internet where they spend the most time and target it. Is it on different social media channels or some other digital platforms? Maybe. Is it on a desktop rather than a mobile device despite the trend in the other direction? Let’s figure it out.
  • Set your budget: While there’s a pretty typical guideline that a marketing budget should be about 5% of annual revenue, that can vary widely depending on goals. It’s also very important to understand that: MARKETING IS FREE. You’re probably saying, “Wait, free?!?!?!” Yes, free. When done properly – as we do at X3 – if you spend $100 marketing and make $100 of revenue through marketing then your cost is $0. However, at X3 we aim for a MUCH larger ROI and typically see at least a 2X ROI.
  • Fix your strategy: Don’t just set it and forget it. A marketing campaign and the data available through toold like Google Analytics tells you where to make adjustments.
  • Promote your campaigns: If you’ve spent a lot of time on product development and branding, be sure that all parts of your business are there to support your revenue. Build brand awareness and bring the right customers in the proverbial door.
  • Keep an update on results: While we won’t speak for other Denver, Colorado marketing agencies we, at X3, give our clients access to all the data on their marketing picture. This includes SEO, PPC (Google Ads / Google Adwords, and other modes of digital advertising), reviews, website speed, visibility and – drumroll – LEADS and SALES.

Bottom Line: The Best Digital Marketing Agency in Denver, Colorado
At X3, these are some of our foundational pieces:

CUSTOM APPROACH: It is imperative to understand that no two businesses are alike – even if they’re competing with one another. Our approach means that each client is given time and attention to detail, specific to their business, which makes them stand out. No cookie cutters.

YOUR PARTNERS IN MARKETING: More often than not, business owners and decision makers have so many things to do to actually make a business run that getting clients to notice them through marketing takes a back seat. At X3, we make sure that your business is noticed, engaged with and dominant in the digital space. Your job is to run your business and it’s our job to work with you to make sure your marketing drives revenue and growth.

MULTIFACETED: Business owners understand that trust, results and clarity are of the utmost importance. Putting trust in those you work with is one of your highest priorities. X3 does that by pulling back the curtain with tools like a custom, in-depth dashboard as well as person-to-person meetings where any questions are answered and continuous work is done to refine your growth strategy.

What’s the next step toward success with your online marketing tactics? Reach out to us now!

Curious to see how small business from X3 can hep you DOMINATE YOUR COMPETITION ONLINE? Get in touch!

10 + 7 = 

X3 Digital Marketing: How long does it take to see SEO results?

How long does it take to see SEO results?

I suppose before we get into it, we should define just what SEO is, huh? SEO means “Search Engine Optimization” and what do THAT mean? SEO is a process which SEO agencies use to get your website to show up higher than your competition on popular search engines and for the most part, we’re talking about Google. The more pertinent information – for the keywords which people searching for your business are typing into Google – the more a website shows up in those searches.
There are several things which make organic search results different than other things you’ll see on a SERP (aka Search Engine Results Pages) and while we’ll be going into the anatomy of how SERP’s are created in a future article, the most obvious piece is what part of the “real estate” of the SERP an organic search result link holds. Below is a diagram explaining the different pieces. For the sake of this article, we’re going to specifically talk about the “organic results”:

X3 Digital Marketing: HVAC, Heating and cooling SERP (Search Engine Results Page)


Global spending on digital marketing nears $100 billion: study

How long does SEO take to show results?
First, what comprises SEO? Among other things it depends on upon how long your site has been live, the amount SEO has been done on it already, how good the structure and organization of the site is, how much content is on it, its backlink profile (how many other websites link to yours), and numerous other SEO factors. No two sites begin from the same spot, regardless of whether they’re in a similar industry and going after similar clients. Be that as it may, here is a conceivable situation for what your SEO endeavors may look during the underlying months, and the outcome you might see.

Month 1
Research and disclosure, site review, keyword strategy, and site organization. As is the case with all things, some websites start with a leg up on others. Whether this means that their content marketing strategy is already begun, their image quality and alt tags are already in place or they already have a base of at least some organic traffic, the goal is to bring all of these elements up to par as soo as possible so that people using major search engines (Google, Yahoo, Bing) can fine a particular website for their searches.
In many cases however, we find ourselves being hired to build a company’s digital presence from the ground, up. Not only does this mean that X3 is building out the company’s website, but it also means we’re setting up their entire strategy in order to bring them the traffic from search that they’re looking for.

Step 2: Create a detailed and CTA-driving description

Month 2
Begin specialized SEO work, making chages and updates to the site based on a manual review of the entire structure. Sometimes the site should be redesigned, and this can add time to the project. At X3 we make this determination prior to engaging a client which saves both time and money. Other SEO elements such as link building and creating high-quality content can take a place during this time. If you find yourself needing a rebuild of your site, both building quality links and good content can be done simultaneously to the structural changes.

In a case where you’re overhauling a website – as opposed to a brand new site build – the content and link building can go live when it’s ready and continue during the couple of months of updating and as such, they’ll begin to gain good SEO “juice” as soon as they’re live. However, in the case of a new site, businesses will want all of the pieces of content to be ready for proper “crawling” or “indexing” by platforms and search engine algorithms.

Month 3
Start zeroing in on content creation. Contributing to a blog, FAQs (Frequently Asked Questions), whitepapers, long-form content, client case studies and so on. In a perfect world you would have begun this work after the structure and keywords strategy was established in month one. Sometimes however, it’s not until later on in the process where it’s discovered that the copy on a website needs to be updated to actually result in an increase in traffic. Sometimes it is possible for new content to rank high out of the gate and then settle to a lower position. This can happen because search engines like Google can often prioritize new content. On the off chance that those rankings are converting into leads or deals that early in the process, fantastic! Understand though that those sorts of anomalies tend to be outliers.

X3: Small business SEO. Is it worth it?

Month 4
Continued creation of contents, technical SEO of the site, and advancement of a good backlink profile (which may incorporate tidying up bad quality links). By this month you should begin to see an incremental improvement in rankings, traffic, and the beginnings of lead generation. It won’t be anywhere near the uptick in traffic (and, commensurately, leads) you should see a year into your SEO endeavors; however, it should be very clear that your SEO is working and driving organic search traffic.

Month 5
By this month or maybe a bit sooner in the process, you may have begun posting on platforms such as Facebook, Instagram and other social media outlets as well as informational forums like Quora. This can prompt a solid, characteristic connection profile, and produce leads all by itself. As in the past months, you’ll want to continue content creation and maybe participate in some PR or local media outreach. You ought to be seeing increasingly more traffic rolling in from SEO now, and your leads ought to be developing subsequently.

X3: What is Small Business SEO and Why is it Important for Your Business?

Month 6
By this point we expect to see search engine traffic increasing in earnest. At this point we would also take the tack of refining site content depending on the type of leads that are coming in. For instance if you’re a roofer focused on roof replacement and the leads which are coming in are primarily for small repairs and ancillary services (like gutter cleaning, for instance), updating the content of the site to reflect that helps to focus the traffic you’ll get but it will also show Google and other search engines that the site is being updated – which results in it being re-indexed (crawled) and it’s rankings improved accordingly.

From here on, the things done to improve search engine visibility will largely center around content creation and updating, or you might be doing more inventive things such as integrating keyword-rich reviews.

Many SEO firms will tell you that it takes four to six months to begin getting results. For the most part, that is very true, yet remember this is when you start getting results, and SEO results develop more and more over time. Whatever outcomes you’re getting at six months should have improved markedly by the time you hit a year (or longer) of active SEO work. Eventually you will very likely see the traffic increase curve flatten a bit depending on your industry. At this point, if you’ve taken a break from working on SEO with an agency (cough, X3, cough) that would be the time to re-engage and begin again with a new or updated type of content, service offerings or even product descriptions.

Why Does SEO take so long to show results?
Consider the number of sites is out there. There are a lot of competitors with about two billion websites online right now (about four hundred million of which are active). Different locales are additionally attempting to sort out website improvement. There are likely organizations and sites out there that have been around longer than have more built up SEO juice even though the sites themselves are less than stellar. That is only the status quo. Newer sites need to experience the cycle similarly to jump ahead of older sites which have a very long history of being authoritative in a particular field. There are also agencies who have a much less consistent approach to SEO and that can certainly affect rankings as well. Not X3 though!

The Bottom Line
SEO can be a tricky beast. Apart from all the technical aspects (I’m looking at you, flip-phone owners!) the amount of constant and consistent updating can be a daunting task which doesn’t just take a one time job, it is the product of months and even years of work to get good results. At X3, part of our expertise lies in not simply executing for you (which we absolutely do) but also guiding your business to participating in the real-world follow through.

If you’d like us to do an absolutely free assessment of your current web presence and how we would suggest you improve it, please CLICK HERE to send us a message. We want to help your business DOMINATE YOUR COMPETITION ONLINE.

Curious to see how small business from X3 can hep you DOMINATE YOUR COMPETITION ONLINE? Get in touch!

X3 Digital Marketing Google My Business, Local SEO, Paid advertising experts

10 Ways To Optimize Google My Business Right Now

Local SEO is fundamental to small business organizations that work on a local, instead of a general level. While public SEO moves in the direction of driving clicks the nation over, local SEO organizes showing up on SERPs (Search Engine Results Pages) in a particular area. Tying all of these things together is Google My Business. This system relies on showcasing your business through images, products, and marketing specifically to local leads and clients.
Growing your local SEO implies more site traffic, leads, and growth since the methods are more applicable to nearby clients’ base. By using Google My Business, a local business can compete head-to-head with huge, national companies with much deeper pockets. By working on specific local SEO tasks, you can kill the upside of more notable brands who are much more likely to market catchphrases and national recognition rather than focusing on the visibility of their local business listing.

Further, 46% of all search traffic is looking for a local business listing [SOURCE]. Without local SEO, your business could be missing out on a lot of traffic.

With all that in mind, here are the
Ten ways to optimize Google My Business for the best local SEO.

Global spending on digital marketing nears $100 billion: study

Step 1: Get a Google My Business Account

1. Get a Google My Business Account

Improving your Google posting (otherwise known as your Business Profile) is probably the best way to rank higher on Google Maps to gain visibility in Google Search nearby outcomes. To get access to your Business Profile to make these improvements you first need a Google My Business account related with that profile. When you give the entirety of the mentioned data in your Google My Business account dashboard, the whole of that data will be added to your Business Profile, which shows up in Google Search nearby outcomes, the Google Search Knowledge Panel Google Maps.

To improve your Business Profile on Google, make sure that you:

  • Create a Google My Business account and confirm responsibility for business (also known as “claiming” a business)
  • Provide precise and exceptional data including the correct address and phone number as well as hours of operation.
  • Include your logo, how long you’ve been in business, how your service sets your business apart, the products or services you sell, and a lot of pictures (inside and outside of your business as well as projects)
  • Encourage your clients to leave a review on your business listing
  • Respond earnestly and quickly to client reviews – even when it comes to negative reviews
  • Publish posts (reporting items, occasions, and special offers) to your Business Profile through the Google My Business dashboard.

Step 2: Create a detailed and CTA-driving description

2. Create a detailed and CTA-driving description

The description of your business that you add should be clear and should make potential customers want to reach out to you. If you’re not familiar with the internet parlance of “CTA” that means, “call-to-action” and means that you are using words in the form of instructions or outright requests to take action. The most straightforward illustration of a CTA is something like, “Buy now!” or “Give us a call to find out more!”.

The more information you can give potential customers, the better. You can tell your crowd what’s in store when they contact you or visit your location. You can also help make sure that a customer who’s not really looking for your business (we call these, “tire-kickers”) doesn’t waste your time. While it is a must that your Google My Business profile makes it obvious that you’re an expert in your field, it’s also important to let customers know – especially those who find your business in local search rankings – that you’d love to talk to them. Let that person know through your CTA’s that they can stop by or – especially during the days of COVID-19 – they can pick up the phone and speak to an actual person.

Step 3: 3. Choose the right business category

3. Choose the right business category

Categories let potential customers know what you do and what you offer. Being clear about this means that the combination of a local Google search and map results can inform shoppers of exactly what you do and how close you are to them.

For instance, if your primary classification is “Pizza café,” Google may show your business in somebody’s local search items when they look for “Cafés,” “Italian eateries,” or “Pizza.” Your class is only one of the numerous variables that can influence your local ranking on Google. Get familiar with local search ranking and how specific categories and sub-categories can affect your business.

Step 4: 4. Select the right attributes for your business

4. Select the right attributes for your business

Google My Business attributes are probably the most important details about your business that show up on your Google My Business posting and in other local business listings. They demonstrate things like payment options, amenities, accessibility, and other highlights including COVID-19 accommodations and availability.

Google My Business attributes are essential to customers, and they are critical to Google in ensuring the correct SERPs are delivered. It is a speedy and compelling path for a business owner to convey what might be essential to a customer.

Step 5: Add photos to your Google My Business listing

5. Add Photos

When it comes to local search engine rankings, there are a lot of factors which can not only affect your ranking, but also whether or not a person clicks on the link to your website above others. Probably one of the most important – especially when a business has a very visual product or service (we’re looking at you, roofing companies!) is photographs and this is where adding photos to Google My Business comes in.

In Google’s eyes, adding photos helps to show that your business is real – especially when you include pictures of your staff. It helps show off a bit of your business’ character and helps increase trust. It’s a bit surprising that Google My Business puts so much weight into pictures but, with how much rich media content adds to other platforms, it should be surprising.

Having a few pertinent pictures in your posting will help your business stand apart from the group, accomplish higher rankings, and stand out online.


CLICK HERE TO GET STARTED WITH GOOGLE MY BUSINESS!

Step 6: 6. Get clients to leave Google My Business reviews

6. Get clients to leave Google My Business reviews

Reviews on Google (among other online reviews) give essential data about your business to both you and your clients. Business reviews show up close to your posting in Google Maps and search and help your business stand apart on Google.

Asking existing clients for a review of your business is simple by sending them a short URL to visit. To get reviews on Google, urge your clients to get the message out about your business by following these prescribed procedures:

Remind your clients to leave reviews. Seriously. Be explicit and know that happy clients are often happy to share their experience. Tell them that it’s easy, fast and straightforward to leave business reviews on mobile phone or regular computer.
When a client leaves a review, respond to them. Your clients will see that your business values their opinion, and potentially leave more reviews later on. However, don’t think that all reviews are going to be good! If a customer has a less-than-great experience (ESPECIALLY if this is the case) and leaves you a bad review, you should use your response as an opportunity to find a resolution. This will show that client – and others who read that review – your professionalism and flexibility.
Check your business, so your data is qualified to show up on Maps, Search, and other Google administrations. Just confirmed organizations could react to reviews. Figure out how to verify your business.

Step 7: 7. Post to your Google My Business profile regularly

7. Post to your Google My Business profile regularly

At the very least, you should post on Google My Business at regular intervals.

A lot of businesses post once every day and have seen excellent outcomes and improved rankings. In fact, Google actually seems to defer strongly to companies that use Google’s tools (including Google My Business) frequently.

In any case, remember that the latest Google post shows unmistakably in a search, so if there is some important information or deal that you need individuals to see, it very well may be a smart thought not to have another post for the following six days. That way, that post won’t be covered behind the more up to date posts until you’re ready. Remember this when sorting out how frequently to post to Google My Business is ideal for you.

Step 8: Ask questions your clients might ask and then answer them

8. Ask questions your clients might ask and then answer them

This may seem like an odd thing to do but, if you’ve been a good business owner – and we know that businesses owned by people who aren’t fail quickly – you’ve certainly heard more than your fair share of customer questions. So, with those questions now being typed into mobile searches, local searches, searches in your zip code, etc, you have a golden opportunity to help guide potential customers to the right answers.

For instance, if you’re a pizza restaurant, you can use Google My Business to post something like:

“Does Bob’s Pizzeria have outdoor seating? Yes, yes we do! Bob’s Pizzeria has a beautiful patio with heaters for when the weather gets a bit colder. Come on in and check it out!”

Not only can this act as a valuable tool for businesses but it also serves to answer specific questions about your location which people are likely already wondering about. It also is a factor in local search engine optimization (local SEO) which search engines look for.

Things like this can be even more important during the days of COVID-19 when people are sometimes reluctant to simply find a nearby location. They want to know if a business is open, if they have outdoor seating and if they have accommodation for cleanliness measures. People don’t want to waste their time simply heading to a businesses address only to find out that they can’t – in our Pizzeria example – eat there.

Step 9: Add your products and services

9. Add your products and services

The Product and Service Editor in Google My Business is all businesses but caters more to small to medium-sized organizations. Aside from a couple of verticals, most businesses can utilize the Product and services Editor to showcase their products to potential clients.

How it works:

Recently updated items and categories show first in the Product Catalog. To feature an item, make a minor update to carry it to the highest point on the list.
To ensure all clients utilize search, check your items and add your them through the products tab in your Google My Business dashboard.
Retail vendors can use the Product Editor to transfer items to their Business Profile. To look more closely at the products you offer, clients can tap the items in your Product Catalog and product posts.
Once again, this is an opportunity to use your product posts to drive people to either buy online or to visit your business location. Remember that Google tries to prioritize local businesses above larger, national companies who are actually located near a particular location. For instance, in our earlier example of of Bob’s Pizzeria, a person may be searching for a local pizza restaurant and a national competitor miles away from their location isn’t what they want. In this way, local businesses can compete by using their local nature and their address relative to local search optimization to dominate the big boys.

Step 10: Make regular updates to your Google My Business profile including offers and promotions

10. Maintain your Google My Business profile with regular updates
Regular updates are essential to ensure that your Google my Business profile does not become out of date or stale compared to its competitors.

One suggestion that we have is to set one (or more) day a week to add content to your Google My Business profile as well as other local citations. Be sure you’re using local keywords (example: Roofing companies in Fort Collins CO) which search engines can use to establish local intent. Use these updates to share company promotions and new industry features.

If you do not maintain your Google My Business profile regularly with updates, your competitors will surpass you, and your business may lose revenue.

The Bottom Line
While we hesitate to say too broadly that consumers have become “smarter” they have become smarter consumers when it comes to searching various links for more information about a particular product or business. It’s not enough to just be a local business in a certain category – you have to set yourself apart.

Now, the “word of mouth” marketing thing is something which a ton of businesses point to as their only method or marketing. While that is certainly one of the MOST powerful small business marketing tools, it’s also an incomplete pathway to a new customer these days. In fact, if “Jenny” recommends a mechanic to someone, that someone searches for that business online 68% of the time. On top of that, if that business doesn’t have any online reviews or if their website is lackluster (or non-existent) then potential customers are extremely likely to look elsewhere.

At X3, a huge part of what we do for our clients is help them build out many different types of citations and perhaps the biggest these days is Google My Business. So, if you’ve gotten this far and you’re shaking your head saying, “I do NOT want to mess with all this stuff!” then you need to either pick up the phone and call us or CLICK HERE to send us a message. We want to help your business DOMINATE YOUR COMPETITION ONLINE.

Curious to see how small business from X3 can hep you DOMINATE YOUR COMPETITION ONLINE? Get in touch!

14 + 7 = 

X3 Small Business SEO Packages

Small Business SEO Packages; Finding The Right One

Small business SEO. Is it worth it?

Let’s be honest, COVID-19 has affected just about every aspect of our lives. From how we go “out” to eat to how we shop, consumers are going online to search for what they need more than ever. Simultaneously, businesses are having to adapt how their existing and potential clients find them. Gone are the days of relying on radio, word-of-mouth marketing or newspapers. Local search engine optimization (aka, local SEO and small business SEO packages), Google My Business, local citations and business listings, digital advertising and an entire suite of SEO services related to digital marketing is how we shop.

Today we’re going to take a look at how a local SEO package can turn just a website visitor into a customer and how important it is for a business to be relevant in the digital space. But first, do the goals of a well thought out SEO strategy make it worth the cost?

Global spending on digital marketing nears $100 billion: study

Yes and no. I met a potential customer a couple of years ago in the home services space. More specifically, his company provided electricians, plumbers, heating and air conditioning services. As part of his digital marketing strategy, he was using Google PPC (pay-per-click) advertising – which is definitely one of the services that X3 provides and includes in the online marketing strategy for many of our customers. His spend with Google was about $6,000 per month which is a healthy spend and was paying for itself with a roughly 1:1 direct return on investment. Where he lost money however, was in how he was managing his PPC campaigns.

X3: Small business SEO. Is it worth it?

This gentleman was doing all of the keyword research, competitor analysis, conversion goals, and other work to run his campaigns all on his own which is quite common among many small business owners. When I asked him how many hours a week he spent managing his ads, he told me about 10 hours per week (40 hours per month for those playing along). I then asked him what his hourly rate was for he and his employees, he told me it was a baseline of $100 per hour. This means that he was taking an additional $4000 in his own time and adding it to his cost each month. When you add to that the fact that he had to learn all of the management and tools to run his campaigns, he’s probably coming out in the negative.

Now, I know that I’m talking about a pay-per-click strategy here but much of the keyword research is the same as it is with search engine optimization (SEO). At X3, it’s our job to know what Google is looking for and to pay attention to key algorithm and strategy updates. While PPC or small business SEO packages certainly aren’t free, the knowledge which an agency like ours holds means that we know how to attract the “eyes”  or major search engines and bring the digital customer to your door.

What do small business SEO packages include?

At X3 we focus on value because cost – as all good small business owners know – is a terrible indicator of the positive return a service brings. With that in mind, let’s take a look at just what one of X3’s small business SEO packages might include

– Keyword Strategy

This would include a set of relevant keywords to the business in question. With local organic search being the primary focus of our imaginary small business, these keywords would need to tightly define how a business would like to be found in local search which would result in not just “tire kicker” leads but leads which are intent on buying their product or service.

– On Page Optimization

This can include a wide variety of things which all fall under established (and shifting) guidelines. To name a few: site map, keyword research, code validation, meta & title tags and image & video optimization to name a few. Google webmaster guidelines help to define these and every single piece of the puzzle can help result in more organic traffic.

– Link Building

If me and 99 of my closest friends were at a bar (minus the ridiculous COVID-19 thing) and someone said, “Hey everyone! Can you recommend a good plumber?” and five of us pointed at Bob of Bob’s plumbing, we would be creating what amounts to a real-world backlink. We are using our social proof to create a link to Bob. When it comes to building high quality backlinks on the internet, the same principle holds true for a great SEO strategy. A link for Bob’s plumbing on a local business directory like a chamber of commerce helps to increase Bob’s search engine rankings by telling potential customers that his business is trusted.

X3: What do small business SEO packages include?

– Content Marketing

There is a saying in the SEO marketing world: “Content is king”. To a very large degree this holds true. When we refer to content creation what we’re primarily talking about are additional pages on a website which may describe services and the like. We’re also speaking of blog posts like the one you’re reading now. Adding content to a website on a consistent, ongoing basis is one of the biggest factors in small business SEO and can even result in potential customers seeing links to your site on social media outlets.

Should we hire an SEO agency or try to handle search engine optimization on my own?

I like to use this analogy a lot: Can I replace my own roof? Absolutely. I can go on any number of instructional websites (including YouTube) and find out exactly what I need to do; what supplies and tools to buy, where to buy them and how to do the installation. In fact, I could probably do all of that for less money than hiring a roofer. However, just looking at the amount of time it would take for me to learn all of that, not to mention the inevitable mistakes would put me so far behind in terms of being cost effective that I would be MUCH better off hiring a professional.

Webmaster Guidelines  |  Google Search Central  |  Google Developers

So back to the original question: Should we hire and SEO agency or try to handle it on your own? First, no, you shouldn’t hire an agency, you should hire X3. Period.

Hiring an SEO firm (ahem – X3 – ahem) means you’re hiring someone who is used to providing business SEO services. We are SEO experts in each aspect of the game. This includes content marketing, Technical SEO, Google algorithm updates, on and off page optimization, content analysis just to name a few.

I’ll go back to an earlier point here as well; if you had a machine which you could put a dollar into and get 2 back, you’d be camped out in front of that machine all day long. That’s what happens when you work with SEO professional like us at X3. We do everything we can to make sure your search ranking outstrips the other guys, even in highly competitive industries which includes SEO for roofers in Colorado where there are over 5,000 licensed roofers to compete with. Our small business SEO packages are designed to make you dominate your competition online while simultaneously bring you trust, results and clarity.

X3: Small business SEO. Is it worth it?
Additionally, our marketing services don’t end there. We’ll cover this in another article coming up but our team has developed an amazing long term strategy which brings all avenues of generating business with your target audience to fruition. We engage our SEO team in addition to social media marketing, retargeting and cross-populating targeting and reviews to increase your conversion rates in local and national markets.

The Bottom Line

At X3 we are SEO professionals. It is our job to maximize your marketing budget so your digital marketing efforts can turn search engines into that put-one-in-get-two-back money machine I mentioned earlier. It’s also our job to show you how your money is being spent and provide the trust, results and clarity so you can account for each dollar and track conversion goals to see that money grow. Let’s talk.

Curious to see how small business from X3 can hep you DOMINATE YOUR COMPETITION ONLINE? Get in touch!

3 + 3 = 

X3: Local SEO is one of the 3 Best ways to market your small business during COVID-19

The 3 Best Ways to Market Your Small Business During COVID-19 (Local SEO is #1)

2020 has hit everyone hard – especially small business owners and their local businesses. Government enforced closures and restrictions, less consumer discretionary income and general fear in the marketplace have become a factor to the toughest business climate since the Great Depression. With spending getting tighter and the competition for dollars intensifying, the marketing strategies that a CEO/CMO chooses will make or break many operations. Local SEO and other digital marketing strategies have been pushed ahead by over five years and your business needs to be ready.

In this article, we will discuss 3 of the best areas to invest in marketing during the COVID pandemic to maximize return on investment.

The 3 Best Ways – focus on return on investment

With COVID-19 severely reducing the amount of time that a person spends out and about and drastically increasing the amount of time that they spend at home, it’s no surprise that people are spending more time online – on their smartphones, tablets and computers.

The increase in time spent on devices means that customers are searching, researching and buying more online. This means that even the smallest local search ranking factor can mean the difference between a person finding your business listing or another. Here are the top 3 ways to take advantage of these trends as a smart marketer:

Global spending on digital marketing nears $100 billion: study

X3: The 3 Best ways to market your small business during COVID-19 (#1 is local SEO)

1. Improve Your Company’s Local SEO

 97% of people learn more about a local company online than anywhere else. (Source: SEO Tribunal)

A decrease in leaving the house means an increase in online shopping from home. An increase in shopping from home means more people using search engines and shopping online. Increasingly, potential customers areusing local search and platforms like Google My Business for services “near me” or “close by”. These Google searches grew by more than 900% over two years according to Chat Meter.

With your customers increasingly turning to search engines like Google for local products and services, it is essential that your local businesses rank well in LOCAL SEO for your main offerings. If you don’t rank in the top five organic SEO search results for local businesses with your main keywords, that factor will get smoked by your local competitor as they will snap up your potential customers.

So what are a few of the ways to get your business listing to rank in local search above your nearest competitor on Google? Well, let’s look at the LOCAL SEARCH part of the equation – which includes Google My Business and the results which appear on a Google Map. The first thing a local business can do is decide where you want to see opportunity. Most potential clients and customers are going to search with local intent. This means that they’re going to use Google search to find local listings. If someone is searching for a plumber, they don’t want to see the business profile for a plumber who is located 100 miles away. They want someone who appears high in a local ranking because being local is a factor that more often than not drives business.

What are local SERP’s?

Global spending on digital marketing nears $100 billion: study

One of the best ways to increase your local SEO is to research local small business SEO packages. A great digital marketing agency will help you to reach local customers based on your business location rather than having a local ranking for a potential customer who may be hours away. That person may be searching for a business like yours but they are not truly YOUR local audience.

One of the best ways to increase your local SEO is to research local small business SEO packages. For other ways to increase your local SEO, check out our article:

5 Ways to Improve Your Local SEO

X3: The 3 Best ways to market your small business during COVID-19 (#1 is local SEO)

2. Digital Advertising

Probably the fastest and one of the best (if done correctly) ways to get a positive return on your marketing investment is through digital advertising.

With digital ads on Google, you are essentially buying the right type of traffic and leads to your website. Unlike local SEO, digital ads can generate leads for a product or service right away. This means that search engines like Google show ads targeted to a specific “avatar” which an agency such as X3 can help you develop. In other words, if you want a local link to be shown only to a person searching for “roofers near me” who is also a woman between the ages of 25 and 34 who speaks english within 10 miles of your business location – only a person fitting that profile will be shown your ad.

The best types of ads to market your small business during COVID are:

Retargeting

The click-through rate (CTR) of a retargeted ad is 10x higher than the CTR of a typical display ad. [Source: Wishpond]

Data rules the world around us and the big tech players (Facebook, Google, LinkedIn etc..) are tracking everything that you do on the internet.

If you search for something (new shoes for example) Google and Facebook both know that you are interested in buying new shoes and will show you ads for businesses that sell new shoes. If you read a blog post on how to cook a great apple pie or click on a Google map result showing the best fried chicken in your zip code, Google and other search engines know.

If you go to a shoe website, that website knows that you have been there (through “cookies”) and can serve you a retargeted ad to you via Facebook or the Google display network on other websites. This sort of tactic is meant to re-engage a potential customer.

Because you have searched for shoes and gone to a shoe website, you are likely to purchase shoes and being shown a retargeted ad will have a high conversion rate.

Very few small businesses that we meet with as a digital advertising agency in Denver are running retargeting ads which can be a huge missed opportunity. A competitor of a certain business owner may have social or paid campaigns going but a person will only see ads from that organization once or twice and only on selected platforms whereas retargeting will follow a potential customer who’s already been to the retargeting company’s website.

Because of the high conversion rate and low relative cost, we recommend retargeting ads to most of our digital advertising clients. This is doubly true for those who frequent mobile search since our phones always know where we are and using NAP citations (Name, Address, Phone number) can show us ads targeted to our location at that moment. This results in better offers to the people who are most likely to buy.

Pay Per Click Ads

Pay per click (PPC) ads are still a great way to go for small businesses that are looking to maximize their spend on digital advertising.

If the agency in charge of PPC is running a great campaign for the small business, then the ads are only being shown for keywords where potential customers are going to buy products or services and are therefore more likely to respond to those offers.

The PPC agency also has to make sure that the keywords selected for the campaign are not too competitive or costly. When that happens, the business will run out of budget quickly and will not show a positive ROI. However, because these ads can be so narrowly targeted to exactly who a business wants to reach, they can fit into national or local search.

When using PPC ads on a platform like Google or Google My Business, a business also doesn’t pay for impressions (impressions are similar to paying for a billboard which people drive by without ever paying attention). Rather, this tactic means that the only time you pay Google is when someone actually clicks on your ad. After that, it’s up to your website to convert them into a customer.

Many local searches also give a business owner the opportunity to include specific, local keywords which takes the results of search engines like Google and displays ads that aren’t simply relevant to the topic a potential client is looking for, but also the business listing of someone nearby who can be on-the-spot much more quickly. This not only delivers faster results and local knowledge but it also give the business organization a chance to influence their local search visibility.

X3: The 3 Best ways to market your small business during COVID-19 (#1 is local SEO)

3. Social Media

As of Q1 2020, there are 2.6 billion monthly active Facebook users. (Statista, 2020)

Social Media posts and ads (especially Facebook ads) can provide a very high return on digital marketing investment for small businesses.

Because Facebook knows their users interests, friends and search histories, ads can be very targeted and only served to users with a very high likelihood to engage and purchase. Additionally, Facebook and Google can often share the sort of information gleaned from your posts which make the advertisements you see on both platforms that much more catered specifically to you

Small businesses looking to do retargeting ads through Facebook should hire a digital marketing agency that can dive deep into their ideal customer’s behavior and demographics and can create compelling visual ads with great written copy. Part of our job is to makes sure that your social media posts are focused, have proper timing and display the proper “look & feel” of your business personality.

Encouraging your social media audience to engage with a business can also encourage more sharing and gaining of a new local link to your website (think of it like a person‘s website with a link back to your business as “social proof”). Things like this not only share your website but also increase your business profile and brand recognition. Aspects like this will also increase appearance of a given local keyword on social media just as it would in Google.

The final thing we’ll mention as it relates to social media is the online reviews which live there. Giving your customer base a chance to leave both positive and negative reviews on social outlets allows a steady stream of your customers to share their feelings with you and other potential customers. It also allows you to openly resolve conflicts which shows your professionalism in handling a bad review. Search engine rankings will ultimately be affected by all online reviews – even on social media – so local organizations should make sure their SEO strategy includes a way to respond to all reviews – good AND bad.

The Bottom Line

Due to COVID-19, (and technology adoption as a whole) your target customers are spending less time in cars listening to the radio, less people are watching traditional TV and very few people still pick up a physical copy of a newspaper. The traditional methods of advertising (Radio, TV and Print) are dying. Business owners must change with the time to maximize return on investment and the top ways to go are: local SEOdigital advertising and social media.

At X3, we are experts at delivering local SEO and digital advertising campaigns to maximize return on investment. It all starts with a free assessment or contacting us to learn more!

Curious to see how small business from X3 can hep you DOMINATE YOUR COMPETITION ONLINE? Get in touch!

7 + 10 = 

X3: What is Small Business SEO and Why is it Important for Your Business?

What is Small Business SEO and Why is it Important for Your Business?

Regardless of whether you own a brick and mortar store or a purely online business, chances are that you only want one thing – customers that bring in sales. But while small businesses have evolved tons of tactics to get this done, very few understand or utilize the power of SEO.

The internet has fundamentally changed how we do business in so many ways, including how willing buyers connect with businesses. As you read this, more than 40,000 people are scouring the internet, looking for services that you may offer. And before the end of today, more than 3.5 billion more searches would have been made.

Millions of people are constantly searching the internet, asking questions and trying to connect with people that have what they need. SEO allows you get a slice of this pie by empowering you with strategies and tools that get new customers trooping in.

But what exactly does small business SEO entail and how can you get it to work for your business? Here’s all you should know.

X3: What is Small Business SEO and Why is it Important for Your Business?

1)What is Small Business SEO?

Before we delve into the meaning of small business SEO, it makes sense to first crack the nut on what SEO means.

SEO (search engine optimization, in full) means exactly what it sounds like. It involves strategies that help put your business in front of people that are searching for what you do. As the name indicates, SEO has everything to do with search engines.

Search engines, like Google, Bing and Yahoo, are essentially huge directories that point people in the direction of the answers to their questions and the resources they need. They function pretty much like a digital Yellow Pages, only in this case, you’re getting millions of results in only seconds. Search engines do three primary things – they crawl, index and rank.

When you publish your website or a webpage for the first time, the first thing search engines do is “crawl” your page. This means millions of software programs, called “bots”, scour your website and its pages to identify the content and figure out where it fits. Next up, they store and organize the content of your website on a huge server called an “index”. This allows the search engine to quickly produce relevant pages from your website in response to query. Finally, when a user sends a search query through the engine, the bots find, retrieve and rank the most relevant results from the index.

SEO strategies focus on tweaking your website in all the critical places so search engine bots crawl, index and rank your webpages favorably. The goal, for SEO, is to ensure that when these three stages are done, your website performs excellently and puts your business right in front of high quality prospects.

Small business SEO focuses these tactics on the specific needs and opportunities of small businesses. This way, you’re certain that the strategies put in place for your SEO are tailored to the exact circumstances of your business and designed to create results that work for you.

READ MORE: LOCAL SEO vs. WORD OF MOUTH

 

X3: What is Small Business SEO and Why is it Important for Your Business?

 

Why is Small Business SEO Important?

As you must have figured out by now, small business SEO has the potential to blow the lid on your business development efforts. It provides businesses with crucial visibility and puts them exactly where they have the best shot at pulling in sales – at the top of Google search results.

Through SEO, small businesses are able to enjoy an advantage that is pretty much impossible in the real world – a level playing field with larger businesses. When it comes to ranking on search engines, it’s not about how much capital or market capitalization you enjoy. It’s simply about who can steal the lion’s share of traffic on Google’s first page. And good quality SEO is guaranteed to get you there.

When SEO is properly done, it works almost like magic. According to data from WebFX, 70% of buyers start their buyer journey with search engines. Even better, 46% of those searching are looking for local businesses, 74% of these want to buy something that same day. Simply put, the more visibility your business gets, the higher your potential for sales.

Finally, good small business SEO allows get out in front of the competition and set your business apart. Because SEO requires you to produce quality content that solves your visitors’ problems, it provides a great opportunity to establish authority and create trust. A perfect combination that unlocks wallets and purses.

 

X3: What is Small Business SEO and Why is it Important for Your Business?

Can you do SEO by yourself?

We know SEO will be transformative for your small business. But can you do it yourself?

The general answer is yes. If you have no problems with dedicating the time and resources it takes to learn and implement SEO, there’s no reason why you can’t give it a shot. At its most basic level, SEO is something anybody can do, and as a small business owner, you can become your own SEO expert.

However, it’s important to understand the full picture. While SEO is incredibly effective, it can be maddeningly difficult, not just to implement but also to keep going. This is because, first, SEO takes a lot of time before its results show up. You could write an article and have to wait months for it to show up on the first page. Second, there’s a lot to pay attention to. There are more than 200 indicators that search engines like Google use to crawl, index and rank websites. Good SEO often means paying attention to all, or at least, a majority of these.

Worse, many of these indicators change frequently along with search engine updates and tweaks. This means the sterling SEO job you did today may suddenly become obsolete by tomorrow evening. Not a good thing to look forward to.

So, the bottom line is if you’re willing to put in the work and stay on it, small business SEO can be within your reach. But as many business owners eventually find out, it can be far more beneficial to take advantage of SEO packages for small business provided by digital marketing agencies.

X3: What is Small Business SEO and Why is it Important for Your Business?

How Small Business SEO Packages Can Help

Although SEO can be labor-intensive, leveraging on small business SEO services can take the strain off you. This way, you get all the advantages of SEO for your small business, without any of the stress.

Plus, by working with an experienced local SEO agency, you can benefit from their experience in the industry in ways that eventually tell. You can avoid all the rookie mistakes that are part and parcel of taking SEO baby steps. And even better, you can immediately start to experience some of the benefits of SEO using industry tips and tricks that experienced agencies can provide.

Granted, digital marketing agencies are not necessarily cheap. But when you compare the potential cost benefits – VALUE – in terms of outsourcing your SEO effort, and the ROI of top notch SEO-led marketing, it translates to a sweet deal for you overall. Plus, these agencies know they’re dealing with small businesses. So you can bet there will be competitive packages designed to fit within your budget.

The Bottom Line

Succeeding with small business SEO takes time. But once you get started, you can look forward to enjoying the results of your efforts for many years to come. Why not get started today?

Reach out to us here at X3 and see how your business stacks up!

Curious to see how small business from X3 can hep you DOMINATE YOUR COMPETITION ONLINE? Get in touch!

8 + 10 = 

X3: Local SEO & Word of Mouth. Which way to go.

Local SEO & Word of Mouth. Which way to go.

One of the objections we hear the most from potential clients is that their primary means of finding new clients is through word of mouth. Upon hearing this, it used to be that we’d push back saying that local SEO is a much more effective way of being found by clients who don’t already know your business. Over time however, our views have evolved quite a bit.

Below I’m going to talk about just how important digital marketing is and just how strong the tie between that and word of mouth marketing is.

 

Tactics such as setting up a cool social media ad or experimenting with AI in ecommerce may sound more exciting (and like quicker wins). (originalwordofmouth.com)

First let’s look at how a customer’s research is a factor in word of mouth marketing; according to BrightLocal customers say that positive reviews of a product or company make them more likely to use that business a whopping 91% of the time in the B2B space. What happens after that though? Things like Google, Google My Business, a Google Map and a ton of other aggregators and review sites take over. That’s because things like Google My Business are simply word of mouth in the digital space and a campaign there can have a more targeted and direct reach on platforms like Google.

Typical behavior suggests that those potential customers then learn more about a product – and this is where local SEO efforts plays a massive role. For instance, when it comes to roofing in our area, a Denver SEO expert will tell you that there are about 5,000 roofers licensed to work in Colorado. With all that interference out there, if your local SEO isn’t working for you and you don’t get found in organic Google search or Google My Business, review effectiveness will fall off significantly. Second, how do we get those reviews for a local business?

Finding a good local SEO agency will tell you that getting found for the things that people search Google for – not just your company name – is vital. With the best local SEO campaign firing on all cylinders, Denver SEO for local businesses like roofers will have them showing up in top positions in search engines for things like, “roofers Denver CO” which gets 500 searches per month on average.

Once a business brings aboard a client they then have the opportunity to help them build their reviews. This includes Google Maps and Google My Business optimization which are key places that online reviews are shown. This also includes Facebook reviews in addition to other social media outlets.

We all know Google, and how it has its fingers in every part of the online pie, but what is Google My Business? (yoast.com)

Google My Business, Apple Maps and Bing Places – among other interactive map platforms –  have quickly become some of the most powerful places where a person finds business listings – including your competitor down the street. These platforms harness the knowledge of information in a business profile and couple it with reviews from customers near a particular zip code so the learn and become more informed. They also provide a business owner with a way to respond to client compliments or negative reviews which keeps their online presence transparent and their customer service tactics open.

Another advantage of these platforms is providing a local citation and a bit of local link building. For each business listing there is an opportunity to improve a local ranking factor in search engines with local links back to your businesses website which improves organic search and is one of the SEO tools and tactics which can bring new customers to your online or physical location through Google.

X3: Local SEO & Word of Mouth. Which way to go.

With a massive decrease in the amount of face-to-face interactions due to Covid-19 over the past several months, online reviews and requests for recommendations has become even more important for local businesses. The same holds true for local SEO – the more online research people do for a business, the more information they’re able to find. Google My Business is often the first stop in SERPs (Search Engine Results Pages).

Statcounter reported in 2020 that Google’s search engine market share worldwide is a whopping 92.18% (SOURCE)

A business should be hiring a local SEO company to help navigate those waters so that they can focus on actually running their business. At X3, we are a local business too and when we see someone like a plumber or roofer being dominated by a competitor, we know that the person running that business is a person we can help. It is our job to make sure that search engines like Google show your website and Google My Business shows your business listing first and moves your competitor or product to the second spot. We make sure that a searcher finds you using local keywords which contain things like your city or zip code.

Ever wonder where this whole Google Local thing came from and how it’s changed over time? Then come on in! (moz.com)

The final thing we’ll point to is cost. Let’s face it, on its face word of mouth marketing costs – zero. But does it? In terms of time and effort to share local business values, know how and service with a new client, there is a ton of work that goes into a business growth strategy to find a potential customer. Every minute spent on marketing takes away from a business’s ability to be involved in actually running that business. The cost in sweat equity can quickly go through the roof. This includes trying to do the complex task of managing their own SEO and social media. In fact, even as we go through this article, things like mobile search grow more and more important and a local keyword becomes more impactful since your phone knows your location. Your local ranking is the first thing you want someone nearby to see since many more people shop close-to-home (especially during the COVID-19 pandemic) than anywhere else.

X3: Local SEO & Word of Mouth. Which way to go.

However, when local businesses are looking for affordable local SEO services we love showing an actual example of how the ROI on SEO works. Here’s a quick example:

There are an average of 50,000 Google searches focus on roofing, roof repair, roof replacement, product, etc. in Colorado each month. So let’s say that 5% of those local searches find a particular roofing company, 5% of that 5% become leads and 50% (typical rate of conversions for Denver roofing companies) of that 5% become customers.

50,000 (searches) X 5% = 2,500

2,500 X 5% = 125

125 X 5% = 6.25

6.25 X 50% = ~3.125 new clients per month

 

With the average Denver roof replacement price being about $15,000 that means an estimated ~$550,000 in a year.

When broken down like that, hiring an expert local SEO company with their tools to drive traffic, reviews and more word of mouth is certainly affordable. Your marketing efforts should be focused on the overall value of improving your local search ranking since the return can be so high.

The Bottom Line

Word of mouth marketing is a vital part of establishing trust with both existing and potential clients. However, the effectiveness of much of that trust is the ability for people to then find a business through utilization of the best local SEO services available. Reviews and local search engine marketing work hand in hand to drive revenue and success with any business.

Click here for our article on

5 Ways to improve your local SEO

x3-content-is-king-header-2-1080x429

5 Ways to Improve Your Local SEO

Let’s face it, SEO can be confusing for small business owners. There is a lot of conflicting information on how much small business SEO packages should cost, the effectiveness of different approaches and how long it should take to get a local business to appear on top of Google.

While finding an SEO agency in Denver that actually produces great local seo results can be tough, it is more important than ever for a local business to invest their marketing dollars in improving their digital presence.

With the rise of COVID-19 and new business landscape, more and more people are doing their shopping and research online. Local businesses which a person finds nearby on a Google Map are those who are more likely to get business over a competitor

This means that small business owners can’t afford not to be found by potential customers on Google. At X3, we help local business owners find the perfect small business SEO package for them and guarantee results. Today, we will look at 5 ways that companies can increase their local SEO on Google and other powerful search engines.

X3: 5 Ways to Improve Your Local SEO

1) Avoid Black Hat SEO

If it sounds too good to be true, then it almost always is. This is definitely the case with local SEO and how much it can influence a ranking factor.

In the early days of local SEO, companies could use “keyword” stuffing to jam a bunch of keywords that they wanted to rank for into any page or posts on their website to improve the desired keyword’s ranking.

Today, such shortcuts will get penalized by search engines and do much more harm than good.

If a Denver SEO agency is promising hundreds of backlinks in a short amount of time, it’s another giveaway that they are using black hat SEO efforts. Other black hat tactics include:

-blog comment spam

-cloaking

-keyword stuffing

Growing your company’s digital presence requires hard work over time. Don’t work with a company that takes shortcuts and will hurt your brand and your business and its online presence.

X3: 5 Ways to Improve Your Local SEO

2) Claim your online business listings

There are many places online where your business can appear including social media sites, local indexes, search engines etc. A few of these, to be specific are:

– Google Maps

– Apple Maps

– Bing Places

– Google My Business (including Google Reviews)

Each listing that is claimed and correctly connected to your website provides a valuable backlink to your business and your local SEO near your zip code. Having correct information and being accessible on directories makes your business easier to find for potential customers.

Conversely, each unclaimed listing is a missed opportunity and you could have potential customers looking at incorrect/outdated information. You also could be missing out on responding to negative reviews or customer complaints.

In the early days of the internet, there were relatively few websites, so navigating the web was easy. Once the internet started to expand, however, search engines were created to allow… Source: mailchimp.com

Making sure that all of your online listings have been claimed can take a lot of time. If you have a solid small business SEO package, your agency should be helping you claim and audit all of your business listings.

Working with your agency (who should have much of this knowledge), look for local business directories where local customers may look to find something like plumbers or restaurants nearby. These directories indicate local intent to keep money in their own zip code.

Our website is listed in seolist.org – Colorado Search Engine Optimization Directory

X3: 5 Ways to Improve Your Local SEO

3) Reviews

Ready for a crazy statistic?

According to BrightLocal, 76% of people trust small businesses online reviews as much as a personal recommendation from a friend.

Getting positive reviews means increasing your credibility and trust with your local market and prospective customers. Google My Business and other directories with your business profile are increasingly important to a person looking for your business or product.

A large amount of reviews is also a great indicator to search engines that you are an established company in your market.

Most companies do not prioritize quality reviews from clients enough. Separate yourself from the crowd and prioritize your company’s reviews.In order to have these reviews show up in a Google search, you need to be listed with a local citation. These  include many local directories or aggregators which allow for NAP citations (Name, Address and Phone number) which will guide customers to search results for a local keyword.

WHY ARE NAP CITATIONS IMPORTANT?

Global spending on digital marketing nears $100 billion: study

X3: 5 Ways to Improve Your Local SEO

4) Focus on local link building

Getting local links to your website tells Google that you are an authority in local search for your core services or product. Let’s say that you are a Denver SEO company trying to build credibility in Denver and the surrounding areas – it wouldn’t do much good to build links in Los Angeles, California, since that location isn’t a good ranking factor for a business in Colorado, is it?

This is a mistake that a lot of companies make as they focus on industry specific links in other markets rather than building local links right in their backyard. Having a business profile and NAP citations in something like a local Chamber of Commerce is a great opportunity to find a new potential customer.

THE ULTIMATE LIST: 57 ONLINE BUSINESS DIRECTORIES

Building valuable local SEO links can be tricky as the best links have to be industry relevant and relevant locally. At X3, we help small businesses with the best local link building strategy and do the link building for our clients. Someone looking for Google local listings on mobile search are even more likely to shop with your business as mobile search knowledge becomes even more important accounting for over 80% of Google search by the end of 2020.

Most companies do not prioritize quality reviews from clients enough. Separate yourself from the crowd and prioritize your company’s reviews.

5) Creating local SEO content

Almost half of all Google search queries are searching for local information relative to where a person lives. You can make sure that your small business website shows up in the local rankings with a good local SEO content strategy.

The first step to creating great content is to come up with your local keyword strategy for Google, Bing and the other search engines. Once you have your optimal keyword strategy writing good, long-form content using the keywords in your strategy is a great way to go.

LINK: 9 WAYS TO USE BLOGGING TO RANK IN LOCAL SEARCH 

The best way to implement this is to write great blog posts around your business or service using your keywords and specifically around your local area. You can also make sure that your local ranking is further improved by keeping things like Google My Business up to date with pictures of a current project, your staff or a featured product.

Consistent, high quality blog posts are pivotal to any local SEO strategy and will ensure that you continue to stay relevant for the most valuable keywords in your market.

The Bottom Line

At X3 we are SEO professionals. It is our job to maximize your marketing budget so your digital marketing efforts can turn search engines into that put-one-in-get-two-back money machine I mentioned earlier. It’s also our job to show you how your money is being spent and provide the trust, results and clarity so you can account for each dollar and track conversion goals to see that money grow. Let’s talk.

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