Regardless of industry, digital marketing is a necessity for growing your business and attracting relevant customers. Digital marketing is a robust industry with many channels for success and results, but there are ways for your business, big or small, to get started without hiring an in-house expert or taking years to learn the techniques for yourself.
Digital marketing is a combination of various techniques that allow businesses to reach their target audience through multiple channels. The term was coined back in 1996, but only recently did it gain popularity. Online marketing is a way to promote your brand or company using digital tools such as social media, email, mobile apps, websites, etc. There are several types of digital marketing strategies, and each type focuses on a specific goal. For example, SEO (search engine optimization) helps companies rank higher on Google searches, PPC (pay per click) focuses on bidding strategies in search engine advertising, SMM (social media marketing) revolves around social media platform organic and paid strategies, etc.
Here are 5 simple ways for you to get started with digital marketing for your business.
Digital marketing is not just about big budgets and fancy tools. You don’t need to spend thousands of dollars to start getting results. In fact, starting out with free platforms like Google AdWords and Facebook Ads can help you build a solid foundation before investing in more expensive options. Even though digital marketing focuses on the online landscape, you can begin growing your online presence in small, yet meaningful ways, such as asking your existing client pool to leave Google Reviews!
Data is at the heart of everything we do online today. Within digital marketing, there are seemingly endless KPIs (Key Performance Indicators) and metrics for how to measure your success. Focus on the KPIs that are most relevant to your unique business goals, such as ROI (return on investment), CPM (cost per thousand impressions), or CaC (cost per acquisition). From targeting ads to figuring out what works best for your customers, data helps make decisions based on facts instead of assumptions. So use analytics to figure out where your target customer spends their time online and how they interact with different types of content. Then use that information to create campaigns that work for them.
Consistency is king. Make sure that you post regularly across all channels and always provide value to your followers. Don’t try to game the system — if you’re only posting once a month, then you’ll lose credibility with your audience. That being said, as you continue to post regularly, make sure the content is interesting and relevant for your target audience. If you’ve been doing something for years, chances are it’s already become stale. Try to keep your content exciting and unique by using new ideas and approaches.
A website is the first step towards any kind of online marketing. A website gives you a place where people can find out about you, what you do, and how they can contact you. Your website serves as an online landing spot for potential customers, but your primary goal should be to fill your website with great content from company blog posts to pillar pages that provides value to users. Content is often overlooked as a way to drive SEO, but just having a few well-written articles can help increase your rankings. Your site should not only be optimized for web crawlers and SEO rankings, but it should be optimized for UX (user experience), meaning it should load quickly and function properly on both desktop and mobile.
Digital Marketing Agencies, like X3 Marketing Group are staffed with expert digital marketers who can help with your strategy online, from web design through to paid ads, and everything in between. These agencies are trained in niche techniques such as backlinking, Google Analytics and Google My Business strategies and many more. From all forms of content writing and strategic website design to social media campaign management and email marketing, digital marketing agencies can dramatically increase your online presence for a fraction of the cost of an in-house specialist. Working with a local digital marketing agency can bring you strong results and high ROI.
Reach out to X3 Marketing Group today if you’re interested in pursuing a strong digital marketing strategy for your business. We’re experts in digital marketing strategy and want to help you dominate your competition online.