2. To Be More Trustworthy
Domain Authority (DA) is Google’s way of determining how trustworthy you and your site are. A high DA means that the owner of the domain has done some work to make their site reputable, such as blogging about valuable content on a regular basis. By being an expert or thought leader who regularly creates content regarding a specific industry, you become more trustworthy, and Google will rank you higher for customers searching for relevant keywords related to your industry. The more trustworthy you are, the easier it is to secure client conversions and spend time further developing your robust content strategy.