Marketing Visuals: Why They Matter in Your Content

Visual content has become a huge part of our lives, whether we realize it or not. In fact, according to Google, images account for over 90% of web traffic. And, with the rise of social media, visual content is becoming even more powerful. According to HubSpot, 80% of consumers prefer to watch videos rather than read articles. Imagery plays a big role in marketing because it engages audiences visually. It can also convey information about your brand, company, or product. And even influence buying decisions.

“Visuals are powerful tools,” says Mark Traphagen, CEO at Visual Insights. “They communicate ideas, emotions, and values.” There are three main types of visuals: text, graphics, and video. Each type has its advantages and disadvantages. Text is great at conveying information, but it lacks emotion and personality. Graphics are effective at capturing attention, but they lack depth and substance. Video, however, combines both elements and provides a powerful medium for storytelling.

But creating great visual content isn’t always easy. The key is finding ways to create compelling imagery that engages viewers. Here are four reasons why visuals should be part of every piece of content you share.

Marketing Visuals help us remember things.

When we watch a movie or TV show, we don’t usually pay attention to the dialogue. Instead, we focus on the visual elements. This makes sense since our brains are wired to process information visually. Visuals are powerful tools for marketing. They help us remember information better, by engaging our brains, and helping us connect emotionally with brands. If you want to create memorable images, then you need to take into account the psychology behind their effectiveness.

Marketing Visuals make things easier to understand.

Visuals are great at helping us understand complex concepts and even help us remember that information better. Visuals can convey messages much faster and more effectively than text alone. A picture says a thousand words, and makes it much easier to quickly grasp information without having to read through long paragraphs or pages. As marketers, we need to create compelling visuals that effectively convey messages to make it easier for our audience to understand.

Marketing Visuals drive sales conversion.

The way marketers communicate has changed dramatically over the last decade. Visual Marketing has become a powerful tool for businesses looking to connect with their customers. From Facebook ads to Instagram stories, these tools allow brands to tell their story through images and video. When combined with other elements such as copywriting, graphics, and design, they create powerful messages that compel consumers to take action.

Marketing Visuals form better connections with your audience.

Visuals are important because they engage customers emotionally. They tell stories, convey messages, and help customers visualize your brand. In other words, they help you connect with them emotionally. In today’s digital age, consumers want to see stories told visually rather than read text. They also prefer watching videos instead of reading articles. Connecting to your audience in a relatable way is the most compelling way to drive them down your sales funnel.

Visual content is everywhere these days. From social media posts to blogs, from websites to emails, from ads to infographics, we see pictures and videos every day. And they don’t just tell us stories, they also sell things. That’s why marketers turn to visual content to boost their brand awareness and increase sales. If you’re struggling to create compelling marketing visuals, reach out to us at X3 Marketing today.