7 Digital Marketing Tips to Help Grow Your Online Presence

Digital marketing has become essential for business growth in today’s digital age. In order to stay competitive, businesses must invest in their online presence through digital marketing strategies. Digital Marketing (or Online Advertising) encompasses a broad range of marketing strategies including Search Engine Optimization (SEO), Pay Per Click (PPC), Social Media Marketing (SMM) and Email Marketing. 

Digital marketing has become a necessity for businesses today. Whether you run a local shop or sell globally, you need to reach out to potential customers through various channels. With most businesses employing some version of digital marketing, it’s important to stay on top of online advertising trends. Here are 7 tips to help you improve your digital marketing!

1. Focus on KPIs That Matter

Key Performance Indicators (KPIs) are metrics used to measure the performance of a business. There are a LOT of ways to measure success in marketing, so be sure to focus on the important ones. Some that are essential when tracking Return on Investment (ROI) for marketing spend are Cost per Thousand Impressions (CPM), Cost per Acquisition (CaC), Cost per Click (CPC), Click Through Rate (CTR), Return on Ad Spend (ROAS), Conversion Rate, and Website Traffic.

2. Have a Mobile Friendly Website

Mobile search accounts for 58% of all organic search visits (HubSpot), so having a site for customers to land at that is mobile friendly is essential for customer experience and overall conversion rates. Creating a responsive and mobile-friendly site can boost conversions, increase traffic, and grow customer loyalty. Ensure that customers have access to your site anytime, anywhere by optimizing your site.

3. Establish a Social Media Presence

Social media sites like Facebook, Instagram, LinkedIn, and Twitter allow users to share their experiences with others. Once you’ve set up your account, start sharing content! Posting regularly is a great way to keep followers interested in your business and increase engagement. Social media is massively important when it comes to brand awareness and business growth, so be sure to be active and consistent on those channels.

4. Use Google Analytics

Google Analytics is a tool that lets you track visitors to your site. Using this tool, you’ll know what pages are popular and which ones aren’t working, and you can track where leads came from, what pages they visited, and how long they were on each page. You can then optimize your site based on the data of what works and doesn’t work, and these optimizations should refer back to your unique KPI’s.

5. Remember Content Is King

Content is king, and posting a lot of it, from website content to blog updates, is important when it comes to Search Engine Optimization (SEO) and overall organic traffic to your website. Blogging helps you establish yourself as an expert in your field and gives you the opportunity to connect with potential customers. When done strategically through keyword targeting, content marketing helps you build brand awareness, credibility, and trust among customers.

6. Set Up Pay Per Click (PPC) Advertising

Search engine advertising through Google and Bing are powerful ways to increase website traffic. Google Ads are free to set up and provide valuable insights into user behavior and preferences. Paid search ads are a popular choice for small businesses looking to advertise online because they can be incredibly cost effective, while providing strong ROI and clear tracking for campaign effectiveness. This channel involves targeting specific keywords and phrases, and displaying relevant advertisements based on those terms.

7. Start Emailing

Email marketing is still one of the best ways to reach customers directly and build relationships with them. It is one of the most powerful ways to increase customer loyalty, boost sales, and continue to grow brand awareness. It allows you to send personalized messages to customers at times that are most relevant for your business. Email marketing can be very strategic with segmented lists, targeting, and automation.

At X3, we’re passionate about building digital marketing strategies that work. If you’d like to learn more about the expert online advertising services we offer at X3 Marketing Group, contact us today!

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