Search engine optimization (SEO) is a necessary action businesses must make for increasing online visibility. Though the importance of SEO is widely known, many don’t know the process or what to expect when it comes to setting up effective SEO. In this blog post, we are going to break down what to expect in the…
Sure, your business needs to show up for your neighbors, but is that the best way to show up in a Google search? So many business owners we talk to have this overwhelming urge to seek out SEO ranking for “near me” searches. For instance, an HVAC repair company may want to show up in…
Recently, when sitting down with someone they called search engine optimization “black magic”. He’s not wrong. Probably the biggest reason he said that is because SEO isn’t simply ONE thing. Rather, it’s a series of techniques which are used to varying degrees depending on strategy and goals of a business. With X3 Marketing Group’s home…
We’re going to get into the “Why?” of this question below but first, let’s get the main answer out of the way: Yes, your small business definitely needs a website. And it needs it yesterday. 84% of today’s consumers think a website makes your business more credible than companies who only have social media profiles…
Local SEO is fundamental to small business organizations that work on a local, instead of a general level. While public SEO moves in the direction of driving clicks the nation over, local SEO organizes showing up on SERPs (Search Engine Results Pages) in a particular area. Tying all of these things together is Google My…
Small business SEO. Is it worth it? Let’s be honest, COVID-19 has affected just about every aspect of our lives. From how we go “out” to eat to how we shop, consumers are going online to search for what they need more than ever. Simultaneously, businesses are having to adapt how their existing and potential…
2020 has hit everyone hard – especially small business owners and their local businesses. Government enforced closures and restrictions, less consumer discretionary income and general fear in the marketplace have become a factor to the toughest business climate since the Great Depression. With spending getting tighter and the competition for dollars intensifying, the marketing strategies that…
Regardless of whether you own a brick and mortar store or a purely online business, chances are that you only want one thing – customers that bring in sales. But while small businesses have evolved tons of tactics to get this done, very few understand or utilize the power of SEO. The internet has fundamentally…
One of the objections we hear the most from potential clients is that their primary means of finding new clients is through word of mouth. Upon hearing this, it used to be that we’d push back saying that local SEO is a much more effective way of being found by clients who don’t already know your business.…
