How to Measure the Success of Your Digital Marketing Efforts
In today’s digital-first world, businesses of all sizes are increasingly investing in digital marketing. With so much content and competition, it can be difficult to track the success of a business’s digital marketing efforts. Digital marketing is a powerful tool for creating brand awareness, driving sales, and engaging customers. By utilizing various online marketing channels such as search engine optimization (SEO), pay-per-click (PPC) advertising, email and social media, businesses can reach potential customers in targeted and affordable ways.
An effective digital marketing strategy requires frequent review and assessment to ensure success. However, it’s difficult to know if your campaigns are truly successful without key performance indicators (KPIs). Measuring success can be a difficult process, especially when it comes to digital marketing.
Here’s 5 ways to measure the success of your online advertising:
1. Review Website Analytics
The best way to measure the success of your digital marketing efforts is to monitor website analytics. This includes tracking things like site visits, page views by referring sources (direct, organic search, social media, etc.), and more, depending on your unique objectives. Web analytics (such as Google Analytics) are useful for measuring overall performance and for understanding whether your campaigns are producing web traffic.
2. Understand Conversion Rates
Another key metric for measuring digital marketing success is conversion rate – that is, the percentage of website visitors who go from just being a visitor to becoming a paying customer or making an inquiry about your product or service. Tracking the total number of leads and sales you receive from your campaigns is a great way to measure success.
3. Pay Attention to Social Media Metrics
If you’re utilizing social media as part of your digital marketing strategy then you’ll want to pay close attention to various metrics associated with each platform. This means monitoring follower count and engagement such as likes/shares/comments on various platforms like Twitter, Instagram & Facebook.
4. Calculate Return on Investment
Revenue doesn’t lie when it comes down to assessing the success (or failure!) of any given campaign. Over time revenue maps out ROI, which gives insight into the channels that have delivered the greatest results. Use this information to inform future campaigns, to always optimize ROI.
5. Monitor Keyword Rankings
Keyword rankings form another key performance indicator used by marketers when looking at the success of a campaign. Organic search visibility is integral for any business with an online presence; it’s important for making sure that potential customers find you when searching for related topics online.
The key to successful digital marketing is figuring out how to measure the output of each initiative. Measuring results from these tactics allows companies and brands to determine which strategies are working so they can allocate resources and shift focus for better results. No matter which type of digital marketing you employ (SEO, social media marketing, email campaigns, etc.), there are certain metrics you can use to measure how effective each one is for achieving your goals.
Contact us today to learn more about how to run and measure successful digital marketing campaigns for your small business.