Digital marketing is the practice of using online channels to promote your brand, products and services. This includes email marketing, social media marketing, display advertising, SEO (search engine optimization), PPC (pay per click advertising), web design, mobile apps, and more. Digital Marketing was coined at the turn of the millennium, around the time the internet was starting to become more accessible. Back then, companies needed a way to tap into the Internet’s growing popularity. Later, advertisers saw social media sites like Facebook, Twitter, Instagram, and LinkedIn as potential vehicles to reach consumers.Â
With digital marketing strategies, there are countless, targeted, measurable ways to reach your audience. And now more than ever, digital marketing is an imperative piece of any successful marketing strategy because it helps companies reach out to their audience at a much faster and more targeted rate. Digital marketing also allows businesses to connect with customers across various platforms such as social media, Google, etc., which helps with brand recognition and overall reach.Â
Plus, it is estimated that over 50% of the world population uses the internet today. This means that every day billions of people access the web through their smartphones, tablets, laptops, etc. The number of internet users continues to rise at a rapid pace, and as a result, businesses are now able to reach out to a wider audience of millions of potential customers across the globe.
Here’s a few ways digital marketing techniques can help you grow your business.