Converting leads into customers is more than just chance—it’s the result of a carefully crafted marketing strategy that follows the Buyer’s Journey. This journey, from initial awareness to decision, involves multiple touchpoints where your business needs to make a memorable impression.
At X3 Marketing, we’ve mastered this process, helping service-based businesses like Wood Street Builders, Pinnacle Roofing Associates, and Summit Oxygen guide potential customers through every stage of their journey. Let’s explore the Buyer’s Journey and how our team can help contribute to business success at each step.
Stage 1: Awareness
The Awareness stage is when potential clients first realize they need a service, whether it’s for roof repairs, landscaping, or oxygen bar services. Take Summit Oxygen, for instance. Many of their potential clients have never thought about oxygen rentals until they feel the effects of altitude sickness while skiing in Colorado. In this stage, our goal is to position businesses like Summit Oxygen at the forefront when customers search for solutions.
How X3 Marketing Helps:
- SEO Optimization: We make sure our clients’ websites appear in search results at the right time. For Pinnacle Roofing Associates, this means showing up in search results when a homeowner types in “roof repair near me” or “how to fix hail damage.”
- Content Creation: We create blog posts, social media content, and videos that answer the most pressing questions. For Wood Street Builders, we helped create guides like “What Are the Signs That My Roof Needs Repair?” catching the attention of potential clients in the early stages of the journey.
Stage 2: Consideration
In the Consideration stage, potential clients have recognized their problem and are actively searching for solutions. They’re reading reviews, comparing prices, and visiting websites to determine the best service provider. This stage is critical for businesses to build trust and highlight their expertise.
For example, Pinnacle Roofing Associates frequently deals with clients who need new gutters or downspouts but are comparing multiple contractors. At this stage, we help ensure that they stand out with a professional online presence, strong customer reviews, and consistent messaging across platforms.
How X3 Marketing Helps:
- Web Design and User Experience: A potential client’s journey shouldn’t be interrupted by a confusing or outdated website. We revamped Wood Street Builders’ website, making it easier for clients to navigate project galleries, read testimonials, and schedule consultations.
- Client Testimonials and Case Studies: Nothing builds trust like hearing from satisfied customers. We help our clients collect and display reviews and create case studies that showcase successful projects. For Summit Oxygen, sharing how their services helped a group of high-altitude marathon runners can provide credibility for future clients.
Stage 3: Decision
In the Decision stage, clients are ready to act. They’ve researched, compared, and are now looking for the easiest path to book a service. This stage is where seamless processes and clear calls to action make all the difference.
For Summit Oxygen, we’ve made it super easy for potential clients to find and reach out about their oxygen equipment rentals or purchases. Our focus is making their services as accessible as possible online, so clients don’t have to jump through hoops. And for Pinnacle Roofing Associates, we’ve streamlined the process of requesting quotes. We ensure homeowners can easily get in touch and avoid any unnecessary delays—keeping things smooth and frustration-free.
How X3 Marketing Helps:
- PPC and Retargeting Ads: Retargeting is crucial for keeping your business top of mind. We manage ads for businesses like Wood Street Builders, ensuring that clients who visited their website but didn’t book are reminded to come back.
- Clear Calls to Action: Whether it’s scheduling an appointment or requesting a quote, we ensure our clients’ websites make it easy for potential clients to take the final step.Our work with Summit Oxygen helped them create a simple “Book Now” button that significantly improves conversion rates by turning website visitors into paying clients.
The Importance of Multiple Touchpoints
It’s said that a potential client needs to interact with your brand at least seven times before they make a decision. This is why consistent messaging across channels is essential. X3 Marketing helps businesses like Wood Street Builders create a multi-channel strategy that includes SEO, email campaigns, social media posts, content marketing, and more, ensuring they’re visible at every stage of the Buyer’s Journey.
By being present through each step—from a Google search to a Facebook ad—we ensure your brand builds trust and remains at the top of your client’s mind when they’re ready to make a decision.
Why Partner with Our Marketing Professionals?
At X3 Marketing, we know that service-based businesses don’t have time to worry about every stage of the Buyer’s Journey. That’s why we work as an extension of your team, handling everything from brand awareness to conversion optimization.
With clients like Summit Oxygen, Pinnacle Roofing Associates, Wood Street Builders, and many more, we’ve built a reputation for helping businesses in blue-collar industries thrive by focusing on what matters most—return on investment.
By partnering with X3 Marketing, you’re not just getting a marketing agency. You’re getting a team that understands the intricacies of the Buyer’s Journey and knows how to create touchpoints that drive success, resulting in loyal customers for years to come. From the first time a potential client searches for services like yours to the moment they hit “book,” we’re there every step of the way.
Ready to take your marketing to the next level? Let’s keep your business top-of-mind and increase your bookings today. Contact our team today to get started!
