Summary
Chip Leader Coaching (CLC) is the official poker training site and platform of two of the best young poker players in the world that have combined for over $45 million dollars in tournament earnings: 3X WSOP bracelet winner Chance Kornuth and 2X Global Poker Index Player of the Year, Alex Foxen.
CLC offers a variety of poker training products including the first AI training platform for tournament poker.
Summary of X3 Marketing Group's Digital Marketing Success
With Chance Kornuth and Alex Foxen as coaches, Chip Leader Coaching emerged as a leader in poker training, providing unparalleled expertise to aspiring players worldwide. However, CLC faced the challenge of expanding their brand awareness, improving their web presence and greatly improving sales and revenue. Recognizing the need to get in front of more potential clients, CLC partnered with X3 Marketing Group to craft a unique digital marketing strategy.
This encompassed implementing SEO, utilizing Google Ads, organic social media content, social media advertising and content/email marketing to reach a much broader audience.
With X3’s guidance and expertise, CLC aimed to strike the perfect balance between their established reputation and newfound digital presence, solidifying their position as the go-to destination for comprehensive and innovative poker tournament training.
The Strategy
To ensure sustained growth and elevate their business to new heights, X3 designed the following strategy:
- Website upgrade
- SEO on all website pages
- Strategically implemented backlinking, achieving increased search volume and higher rankings, bolstering their credibility and domain authority
- Optimizing and enhancing lead quality through Paid Google Ads (PPC Ads) strategically positioned above organic search
- Launched and targeted ads on various platforms including social media (Facebook, Instagram and Twitter)
- Implemented Organic Social Media campaigns across platforms, heavily focusing on Twitter and doing 3X+ custom posts per week
- Developed and executed a content marketing strategy which included writing first rate poker strategy articles and distributing them weekly via email and social media to over 8,000 subscribers (email + social channels).
Proven Results
Website Traffic
Google Ads
Email Marketing
- This email marketing recap from August 2023, demonstrates how CLC's weekly newsletters were above the average 40% open rate, with 49% and the click rate at 8%.
- Each weekly email gave their prospects and current customers exclusive insights and tips while driving 400+ additional users to their site each week. This resulted in a significant increase in course/product sales on a weekly basis.
Why Choose Us
Reason Why Our Clients Love To Work With X3 Marketing?
Digital Marketing Agency
Need Results? Partner With X3 Marketing!
At X3 Marketing, we do more than market your business—we partner with you to achieve meaningful, measurable growth. Our holistic approach blends SEO, PPC, web design, social media marketing, and more into a tailored strategy designed to meet your specific goals.
Why Choose X3 Marketing?
Digital Marketing Agency
Need Results? Partner With X3 Marketing!
At X3 Marketing, we don’t just create marketing strategies—we craft growth-driven solutions that make an impact. Our team of experts is dedicated to helping businesses elevate their brand, generate leads, and achieve measurable success. Here’s why businesses trust us:
Digital Marketing Agency
Need Results? Partner With X3 Marketing!
At X3 Marketing, we don’t just create marketing strategies—we craft growth-driven solutions that make an impact. Our team of experts is dedicated to helping businesses elevate their brand, generate leads, and achieve measurable success. Here’s why businesses trust us:
