X3_Marketing-First_3_Months_of_SEO

What Happens the First 3 Months of SEO?

Search engine optimization (SEO) is a necessary action businesses must make for increasing online visibility. Though the importance of SEO is widely known, many don’t know the process or what to expect when it comes to setting up effective SEO. In this blog post, we are going to break down what to expect in the first three months of SEO.

Before we dive into the SEO process, let’s quickly review what SEO is and why businesses need it. SEO, or Search Engine Optimization, is the content strategy of your website and other online platforms that drives organic search traffic to your business. An effective SEO strategy uses relevant content of your business that search engine algorithms use to connect you to your target audience.

Month 1

Status Review and Strategy Development

Research, disclosure, and site organization are the key elements to focus on during the first month of your SEO campaign. Some websites start a leg up due to previous SEO factors they’ve already incorporated. Some of these factors could be a content marketing strategy, a strong online brand reputation, alt tags in place, a base of organic traffic, and much more. 

However, if your website is not starting with this foundation, the goal is to develop these elements as soon as possible. This means building out your company’s website and setting it up in a way that brings it qualified traffic.

In either case, examining your current status and development of an SEO strategy take place during the first month of SEO. Content is gathered and is customized to your business. Keyword research tools are used to identify target keywords, relevant keywords, and long-tail keywords to build and expand your keyword strategy. 

Month 2

Implementation of Specialized Work

The second month of your SEO campaign involves specialized SEO work. This includes conducting a technical site audit for loading speeds, mobile optimization, and internal linking. A positive user experience is essential and in some cases, major website redesigns are necessary. If this is your case, your digital marketing company should incorporate other aspects of SEO simultaneously.

Additional priority elements are creating a link-building strategy for internal links and back-linking while efficiently working to ensure your website’s technical qualities are up to par. Website updates are made with high-quality content that is guaranteed to rank your business on the first page of a Google Search. 

Month 3

Continued Optimized
Content Buildout

The third month of your SEO campaign primarily focuses on outstanding content creation. This could come in the form of blog content creation, website FAQ updates, whitepaper documents, local service pages, and client case studies. Internal links are integrated into each piece of content to encourage higher click-through rates from users. 

Don’t expect great SEO results right away – it takes time for new content to gain a high position in search ranking. In most cases, it takes a few months after your content has been published for it to begin ranking well and drive organic search traffic. 

The X3 Difference

At X3 Marketing Group, we take your SEO campaign seriously and can improve your listing in major search engine rankings, helping you reach more potential customers. Our team takes a thorough approach to the content of your website and post pages for your specific services and locations. This robust technique will maximize your organic traffic compared to services that offer a limited and condensed SEO plan. Our search engine optimizers take your online marketing to the next level with a keyword strategy that will reduce your bounce rate while increasing the conversion rate. Maximizing your website from a holistic perspective with strong keyword content, a fast loading speed, and strong use of links, we will help you reach more online users and grow your business!

Contact us today to get started on your SEO campaign!

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The Importance of Having a Local SEO Company: 3 Ways It Benefits You | X3 Marketing Group

The Importance of Having a Local SEO Company: 3 Ways It Benefits You

The Importance of Having a Local SEO Company: 3 Ways It Benefits You | X3 Marketing Group

The Importance of Having a Local SEO Company: 3 Ways It Benefits You

When it comes to good SEO, data rules the day and defines strategy as well as the measurement of ROI. However, a local SEO company that knows a particular market is invaluable. Today we’re going to take a quick look at the importance of a local SEO company and how working with one – like X3 Marketing Group – can affect your bottom line

Local SEO Company

How does it benefit you? It works in different ways for every business. You get the ability to know your local competition. You get to understand what your own strategy looks like when compared to the competition. You get to know where to direct your message in order to garner the most attention.

Also, the local SEO company has access to a wider range of data that will show you where you stand in terms of keyword competition, competitive keywords, and much more. This is invaluable in terms of understanding what you’re getting for your money. A local SEO company in Northglenn, Colorado for instance knows that their city is completely surrounded by the cities of Westminster and Thornton. With the population density in these cities, someone like X3 will understand that simply marketing to one city will miss out on a huge audience of potential customers.

The Importance of Having a Local SEO Company: 3 Ways It Benefits You | X3 Marketing Group
A local SEO agency will understand the local community better. They are aware of what the website ranking is and how they can improve their rankings.
The Importance of Having a Local SEO Company: 3 Ways It Benefits You | X3 Marketing Group

Marketing with Data

A local SEO company has analyzed the typical customer profiles and made predictions based on these metrics. These predictions are based on the assumptions that a company will spend a certain amount of money to improve the position of their site in Google search. By employing an effective local SEO strategy, the company will get the following benefits:

Improved ranking in local search
More visibility in local business directories
Increased reviews from local customers to drive trust
If the local SEO company works with their clients to drive strong social signals, the company will have their customers ranked better (higher) in search results and social mentions.

The importance of local SEO for your business

While many small businesses take on the responsibility of doing their own SEO, data and measurement aren’t their forte and they have no idea what type of numbers to look for. A local SEO company can provide a myriad of data to both inform and implement your SEO strategy within the best SEO packages. It’s not just your website that needs a little boosting, but all of your digital efforts. The Importance of Having a Local SEO Company: 3 Ways It Benefits You | X3 Marketing Group Even if you’ve done your research and picked the perfect keywords for your website, the traffic you receive on a monthly basis isn’t always good. For instance, we were once looking to work with a client in Loveland, Colorado called Affordable Plumbing. On average, their website got about 500 visitors which is a good amount of traffic for a local plumbing SEO effort. However, when we dug deeper, what we found was that because of their name, much of their traffic was coming from across the country. In addition to that, the searchers which were coming to their website were simply bargain shopping and seldom actually turning into a customer. Without a local SEO company, you won’t have the local insights to help you understand the exact reason why your website is not doing well in the search engines.
Denver SEO: how to get your business found online by X3 Marketing Group

Denver SEO: How To Get Your Business Found

Recently, when sitting down with someone they called search engine optimization “black magic”. He’s not wrong. Probably the biggest reason he said that is because SEO isn’t simply ONE thing. Rather, it’s a series of techniques which are used to varying degrees depending on strategy and goals of a business. With X3 Marketing Group’s home state of Colorado being something of an emerging tech hub, finding the best Denver SEO agency can be a job unto itself. Sifting through big promises of agencies to find those who put trust, results and clarity for their customer first is challenging at best.

An SEO expert understands the need to have a powerful, yet flexible search engine optimization strategy to increase online visibility, bring lots of good site traffic, provide powerful user experience through design and make sure the proper target audience full of potential customers are those finding your business online.

Global spending on digital marketing nears $100 billion: study

What is SEO?

SEO simply stands for search engine optimization. Now in its fifth decade, this tactic has evolved to become an integrated part of web design, development, content creation and inbound marketing for businesses. As with many other business strategies, SEO has become much more sophisticated over time. Today there are more than 60 billion monthly online searches around the world. Many of these searches are looking for something geographically nearby with local business owners. Yet for most businesses, they will only see about 20 percent of those searches translated into conversions.

Why do websites fail? No matter the industry you work in, the most common cause of website failure is site speed. People can instantly tell when a site is loading slowly or not loading at all. As we’ve discussed, websites are not static objects; they are changing and updating all the time.

X3: What is Small Business SEO and Why is it Important for Your Business?

What are the basic tenets of SEO?

Search engine optimization is more than just matching keywords to particular content marketing assets. In many cases, that’s the bare minimum, but many tools and strategies exist for SEO. When done correctly, they help businesses show up in search results more often. Topical Analytics An analytics tool allows for a more in-depth understanding of what the business is doing for an individual keyword. This might be, “What pages are ranking for our company name? What pages are ranking for our phone number?” The common denominator here is that when people search for a service or product, they aren’t necessarily looking to read about your competition, but what’s out there that meets their needs.

We’ll also take a second here to mention digital advertising using platforms like Google Ads or any number of paid marketing options including social media marketing. These things should also be a large part of a good digital marketing strategy but can often be overlooked. While SEO has probably the best long-term return on investment (ROI), since it takes time to implement and shift if needs be, digital advertising makes for a much more nimble and fast-reacting marketing strategy and, depending on a particular business model, these types of internet marketing services can serve to bolster SEO by quite a bit.

X3 Small Business SEO Packages

What makes Denver SEO challenging?

Denver has a large and unique blend of companies within the larger metro region when it comes to Denver SEO. There are those who employ ‘black hat’ tactics to game the system, and then there are those that keep an open mind, offer training and use optimization techniques in an ethical, accurate manner. For the industry as a whole, the first problem is getting a handle on the industry itself. People get away with deceptive SEO for the simple reason that it’s hard to see.

What is black hat SEO? Can it be used against a website? Can you trust a company to not go around using tricks that could leave your site defenseless against the wolves of the internet? these are a few of the questions any good agency providing reasonable SEO services should be able to address without hesitation.

SEO tips and tricks

Think carefully. Yes, there are some solid specialists out there. But if a small company is already working with a digital marketing strategy they can get from a service like Google Ads, they can probably save themselves the hassle of finding an SEO specialist. As an added bonus, look for an agency who has a client list. If you know for sure that you are willing to take on a couple of new clients and you have a firm understanding of their marketing goals for the upcoming year, asking if they do work with businesses similar to yours might go a long way. Beyond just their website content, the Denver SEO agency you choose should be taking on more of the effort to improve a company’s overall site presence.

While we may be a bit biased since X3 Marketing Group does handle everything in the digital marketing arena, it’s important to add to the above the fact that having and agency who has a holistic view of all your businesses digital marketing services and needs can be crucial. A digital marketing agency such as X3 takes into consideration the proper focus for each of the arms of digital marketing. Does your social media marketing needs to be increased? Great. Do your Google ads need a higher cost-per-click to reach the ideal audience? Let’s do it. Are most of your potential customers looking for businesses like yours on Google Maps? Let’s make sure you’re doing everything you can to be found there.

Bottom Line: Finding the best Denver SEO is hard. X3 Marketing Group is here.

All this information is likely confusing and possibly even counterintuitive, but at the end of the day, the value in it comes from how well it can inform a business’ search engine optimization strategy. There’s no silver bullet when it comes to getting Denver search engine optimization results, which is why it’s important to find a seasoned agency with a proven track record of results for clients. This goes not only for Denver but for the entire state of Colorado.

We’d love to take a good look at how your business is getting customers online (or not) so please tell us about yourself!

Just remember that SEO is a never ending pursuit with some new techniques popping up all the time, so it’s the job of a good SEO company to continually research, refine and make informed decisions about SEO strategy based on business traffic goals and outcomes.

What’s the next step toward success with your online marketing tactics? Reach out to us now!

Curious to see how small business from X3 can hep you DOMINATE YOUR COMPETITION ONLINE? Get in touch!

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X3 Marketing Group: Do I need a business website in 2021?

Do I Need A Business Website in 2021?

We’re going to get into the “Why?” of this question below but first, let’s get the main answer out of the way:

Yes, your small business definitely needs a website. And it needs it yesterday. 84% of today’s consumers think a website makes your business more credible than companies who only have social media profiles (themeisle.com). On top of that, 72% of consumers that perform a local search visit a store within 5 miles of their current location.

Does my small business need a website?

Does my small business need a website?

What's the best website builder for small business?

What’s the best website builder for small business?

How about Google My Business websites?

How about Google My Business websites?

What about those "Free" website builders?

What about those “Free” website builders?

Does my small business need a website?

As we said unequivocally above, yes. 100%. Why though? Frankly, it’s all about legitimacy and appearing above your competitors in Google Search. By the end of 2019, 97% of consumers looking for a local business did so by using a search engine and 91% of the time, that search engine is Google.

X3 Marketing Group Mobile and Digital Marketing

When we search for a local business – let’s take a mechanic in Northglenn, Colorado where our office is, for example – we’re looking for a business that is close by so we don’t spend a huge amount of our day driving to and from and we also want a mechanic who comes recommended by our neighbors and people we know.

If we search for this mechanic and there is simply a Google My Business listing which hasn’t been “claimed” by the business owner and whose information is incorrect and whose phone number is incorrect. Out of the gate, that business is losing credibility and frustrating a potential customer. In this scenario, let’s say that the customer keeps looking for a way to get in touch with the mechanic and they go digging for a website. If no website exists, the auto shop has almost certainly lost that potential customer.

When we, as an agency that provides local SEO services, work with a client the very first thing we look at is whether that small business has a website where we can drive traffic using one of our strategic SEO packages or digital advertising services. If you don’t have a website to accompany your marketing efforts, it will affect all of your online marketing plans and no amount of customer service can help if no customers can find your otherwise successful business online.

As a final point, a full 80% of online search engine usage takes place on a mobile device. If you don’t have a site at all, you’re not going to show up on mobile either.

What’s the best website builder for small business?

We’ve certainly covered this in other X3 Marketing Group articles but since HOW your website is built is almost as important as having a website at all, we’ll touch on it again. Here are some of the most popular ways to build a small business website ranging from “Free” to quite expensive, custom website builds:

Weebly: This is a reasonable way to just get an online presence but it’s extremely limited in its ability to generate leads for heating and air conditioning repair and service (or any other leads for that matter). Not good for SEO.
Wix: Similar to Weebly in that it’s a decent stop-gap while your “big kid” website is under construction with X3 (#shamelessplug). Generally speaking, there’s quite a bit of “you-get-what-you-pay-for” when it comes to online marketing and there are challenges with Wix which would make it less than ideal for reaching and engaging a loyal customer base through SEO.
Squarespace: While it’s still missing some of the SEO tools of other platforms, Squarespace is known for visually appealing websites that incorporate beautiful images on a bit of a budget. Easy to work with, it requires almost none of the technical skills that may give you pause.
WordPress: Open source and very customizable, WordPress is primarily what we build on (ahem) and makes for a solid solution. There is a world of plugins by third-party developers to make WordPress very customizable to your needs. Can be a bit sluggish from time to time if not properly optimized.
Custom: There are a couple of very important things to consider when looking at a fully custom coded website; 1. the cost will likely be significantly more than other platforms and 2. the development time will certainly be longer (typically about double) than most estimates given at the outset of a project. On the other hand, a fully-custom Python build, for example, can be fast, powerful and do pretty much everything a company of any size could need (and pay for).
In order for an agency like X3 Marketing Group to bring a small business the best local SEO services as well as giving the most bang-for-your-buck with pay-per-click and other other digital marketing and advertising methods, your website needs needs to be at the forefront of marketing efforts to effectively capitalize on a wide range of the available marketing tools.
X3 Marketing Group: Squarespace
X3 Marketing Group: Weebly

X3 Marketing Group: Wix

X3 Marketing Group: WordPress

What about Google Sites?

Speaking frankly, we wouldn’t consider Google Sites (Google My Business free websites) a true “website builder”. It can be a temporary placeholder while your website is under construction but its functionality is very limited and while it may answer basic questions your perspective customers may have, customer behavior tells use that a well-organized and visually appealing website is what causes a prospective customer to reach out. Google sites simply don’t have enough functionality.

X3 Marketing Group: Google Sites

Additionally, Google sites don’t offer the ability to have a custom domain – this means you don’t truly have your own .COM. Google’s sites instead have a long URL string beginning with “sites.google.com/yournamehere”. This means that any traffic you get isn’t owned by your business and things like social media channels will reflect this. At the outset of this article, we talked about the credibility factor of having a website and not having your own URL is a big no-no in the world of online marketing.

What about a free website builder?

We touched on this above when talking about some of the types of website builders available but we’ll expand a bit more here. Free website builders are certainly a tempting option – especially for those small businesses who are starting out and simply need a web presence. These free options often act as the hosting provider, WYSIWYG (What You See Is What You Get) website editor and, to some degree, design company.
Most free website builders will give you some templates from which to select your website layout and even access to royalty-free, high-quality images to use. You can include functionality like a contact form. With some free website builders you can have your own custom domain with whatever domain extension you’d like (.com, .net, .tv, .co, etc.) but others will restrict your URL to being a subdirectory or subdomain of their site (like the sites.google.com/yournamehere mentioned above).

Another drawback of these free website builders is that they often require their own branding to remain on YOUR site. This is akin to handing someone your business card and it having “Kinko’s!” printed across the top.

As a marketing tool, your website helps establish and, over time, build credibility. It give people who have found you through and online review a place to click to to find out more about your business success. If it appears unprofessional and/or isn’t engaging, potential customers will leave and look elsewhere.

When it comes to websites, there are widely varying degrees of “you-get-what-you-pay-for” for sure but few (if any) digital marketing professionals would agree that a “free” website is much more than a placeholder while you grown-up site is being built.

X3 Digital Marketing Google My Business, Local SEO, Paid advertising experts

10 Ways To Optimize Google My Business Right Now

Local SEO is fundamental to small business organizations that work on a local, instead of a general level. While public SEO moves in the direction of driving clicks the nation over, local SEO organizes showing up on SERPs (Search Engine Results Pages) in a particular area. Tying all of these things together is Google My Business. This system relies on showcasing your business through images, products, and marketing specifically to local leads and clients.
Growing your local SEO implies more site traffic, leads, and growth since the methods are more applicable to nearby clients’ base. By using Google My Business, a local business can compete head-to-head with huge, national companies with much deeper pockets. By working on specific local SEO tasks, you can kill the upside of more notable brands who are much more likely to market catchphrases and national recognition rather than focusing on the visibility of their local business listing.

Further, 46% of all search traffic is looking for a local business listing [SOURCE]. Without local SEO, your business could be missing out on a lot of traffic.

With all that in mind, here are the
Ten ways to optimize Google My Business for the best local SEO.

Global spending on digital marketing nears $100 billion: study

Step 1: Get a Google My Business Account

1. Get a Google My Business Account

Improving your Google posting (otherwise known as your Business Profile) is probably the best way to rank higher on Google Maps to gain visibility in Google Search nearby outcomes. To get access to your Business Profile to make these improvements you first need a Google My Business account related with that profile. When you give the entirety of the mentioned data in your Google My Business account dashboard, the whole of that data will be added to your Business Profile, which shows up in Google Search nearby outcomes, the Google Search Knowledge Panel Google Maps.

To improve your Business Profile on Google, make sure that you:

  • Create a Google My Business account and confirm responsibility for business (also known as “claiming” a business)
  • Provide precise and exceptional data including the correct address and phone number as well as hours of operation.
  • Include your logo, how long you’ve been in business, how your service sets your business apart, the products or services you sell, and a lot of pictures (inside and outside of your business as well as projects)
  • Encourage your clients to leave a review on your business listing
  • Respond earnestly and quickly to client reviews – even when it comes to negative reviews
  • Publish posts (reporting items, occasions, and special offers) to your Business Profile through the Google My Business dashboard.

Step 2: Create a detailed and CTA-driving description

2. Create a detailed and CTA-driving description

The description of your business that you add should be clear and should make potential customers want to reach out to you. If you’re not familiar with the internet parlance of “CTA” that means, “call-to-action” and means that you are using words in the form of instructions or outright requests to take action. The most straightforward illustration of a CTA is something like, “Buy now!” or “Give us a call to find out more!”.

The more information you can give potential customers, the better. You can tell your crowd what’s in store when they contact you or visit your location. You can also help make sure that a customer who’s not really looking for your business (we call these, “tire-kickers”) doesn’t waste your time. While it is a must that your Google My Business profile makes it obvious that you’re an expert in your field, it’s also important to let customers know – especially those who find your business in local search rankings – that you’d love to talk to them. Let that person know through your CTA’s that they can stop by or – especially during the days of COVID-19 – they can pick up the phone and speak to an actual person.

Step 3: 3. Choose the right business category

3. Choose the right business category

Categories let potential customers know what you do and what you offer. Being clear about this means that the combination of a local Google search and map results can inform shoppers of exactly what you do and how close you are to them.

For instance, if your primary classification is “Pizza café,” Google may show your business in somebody’s local search items when they look for “Cafés,” “Italian eateries,” or “Pizza.” Your class is only one of the numerous variables that can influence your local ranking on Google. Get familiar with local search ranking and how specific categories and sub-categories can affect your business.

Step 4: 4. Select the right attributes for your business

4. Select the right attributes for your business

Google My Business attributes are probably the most important details about your business that show up on your Google My Business posting and in other local business listings. They demonstrate things like payment options, amenities, accessibility, and other highlights including COVID-19 accommodations and availability.

Google My Business attributes are essential to customers, and they are critical to Google in ensuring the correct SERPs are delivered. It is a speedy and compelling path for a business owner to convey what might be essential to a customer.

Step 5: Add photos to your Google My Business listing

5. Add Photos

When it comes to local search engine rankings, there are a lot of factors which can not only affect your ranking, but also whether or not a person clicks on the link to your website above others. Probably one of the most important – especially when a business has a very visual product or service (we’re looking at you, roofing companies!) is photographs and this is where adding photos to Google My Business comes in.

In Google’s eyes, adding photos helps to show that your business is real – especially when you include pictures of your staff. It helps show off a bit of your business’ character and helps increase trust. It’s a bit surprising that Google My Business puts so much weight into pictures but, with how much rich media content adds to other platforms, it should be surprising.

Having a few pertinent pictures in your posting will help your business stand apart from the group, accomplish higher rankings, and stand out online.


CLICK HERE TO GET STARTED WITH GOOGLE MY BUSINESS!

Step 6: 6. Get clients to leave Google My Business reviews

6. Get clients to leave Google My Business reviews

Reviews on Google (among other online reviews) give essential data about your business to both you and your clients. Business reviews show up close to your posting in Google Maps and search and help your business stand apart on Google.

Asking existing clients for a review of your business is simple by sending them a short URL to visit. To get reviews on Google, urge your clients to get the message out about your business by following these prescribed procedures:

Remind your clients to leave reviews. Seriously. Be explicit and know that happy clients are often happy to share their experience. Tell them that it’s easy, fast and straightforward to leave business reviews on mobile phone or regular computer.
When a client leaves a review, respond to them. Your clients will see that your business values their opinion, and potentially leave more reviews later on. However, don’t think that all reviews are going to be good! If a customer has a less-than-great experience (ESPECIALLY if this is the case) and leaves you a bad review, you should use your response as an opportunity to find a resolution. This will show that client – and others who read that review – your professionalism and flexibility.
Check your business, so your data is qualified to show up on Maps, Search, and other Google administrations. Just confirmed organizations could react to reviews. Figure out how to verify your business.

Step 7: 7. Post to your Google My Business profile regularly

7. Post to your Google My Business profile regularly

At the very least, you should post on Google My Business at regular intervals.

A lot of businesses post once every day and have seen excellent outcomes and improved rankings. In fact, Google actually seems to defer strongly to companies that use Google’s tools (including Google My Business) frequently.

In any case, remember that the latest Google post shows unmistakably in a search, so if there is some important information or deal that you need individuals to see, it very well may be a smart thought not to have another post for the following six days. That way, that post won’t be covered behind the more up to date posts until you’re ready. Remember this when sorting out how frequently to post to Google My Business is ideal for you.

Step 8: Ask questions your clients might ask and then answer them

8. Ask questions your clients might ask and then answer them

This may seem like an odd thing to do but, if you’ve been a good business owner – and we know that businesses owned by people who aren’t fail quickly – you’ve certainly heard more than your fair share of customer questions. So, with those questions now being typed into mobile searches, local searches, searches in your zip code, etc, you have a golden opportunity to help guide potential customers to the right answers.

For instance, if you’re a pizza restaurant, you can use Google My Business to post something like:

“Does Bob’s Pizzeria have outdoor seating? Yes, yes we do! Bob’s Pizzeria has a beautiful patio with heaters for when the weather gets a bit colder. Come on in and check it out!”

Not only can this act as a valuable tool for businesses but it also serves to answer specific questions about your location which people are likely already wondering about. It also is a factor in local search engine optimization (local SEO) which search engines look for.

Things like this can be even more important during the days of COVID-19 when people are sometimes reluctant to simply find a nearby location. They want to know if a business is open, if they have outdoor seating and if they have accommodation for cleanliness measures. People don’t want to waste their time simply heading to a businesses address only to find out that they can’t – in our Pizzeria example – eat there.

Step 9: Add your products and services

9. Add your products and services

The Product and Service Editor in Google My Business is all businesses but caters more to small to medium-sized organizations. Aside from a couple of verticals, most businesses can utilize the Product and services Editor to showcase their products to potential clients.

How it works:

Recently updated items and categories show first in the Product Catalog. To feature an item, make a minor update to carry it to the highest point on the list.
To ensure all clients utilize search, check your items and add your them through the products tab in your Google My Business dashboard.
Retail vendors can use the Product Editor to transfer items to their Business Profile. To look more closely at the products you offer, clients can tap the items in your Product Catalog and product posts.
Once again, this is an opportunity to use your product posts to drive people to either buy online or to visit your business location. Remember that Google tries to prioritize local businesses above larger, national companies who are actually located near a particular location. For instance, in our earlier example of of Bob’s Pizzeria, a person may be searching for a local pizza restaurant and a national competitor miles away from their location isn’t what they want. In this way, local businesses can compete by using their local nature and their address relative to local search optimization to dominate the big boys.

Step 10: Make regular updates to your Google My Business profile including offers and promotions

10. Maintain your Google My Business profile with regular updates
Regular updates are essential to ensure that your Google my Business profile does not become out of date or stale compared to its competitors.

One suggestion that we have is to set one (or more) day a week to add content to your Google My Business profile as well as other local citations. Be sure you’re using local keywords (example: Roofing companies in Fort Collins CO) which search engines can use to establish local intent. Use these updates to share company promotions and new industry features.

If you do not maintain your Google My Business profile regularly with updates, your competitors will surpass you, and your business may lose revenue.

The Bottom Line
While we hesitate to say too broadly that consumers have become “smarter” they have become smarter consumers when it comes to searching various links for more information about a particular product or business. It’s not enough to just be a local business in a certain category – you have to set yourself apart.

Now, the “word of mouth” marketing thing is something which a ton of businesses point to as their only method or marketing. While that is certainly one of the MOST powerful small business marketing tools, it’s also an incomplete pathway to a new customer these days. In fact, if “Jenny” recommends a mechanic to someone, that someone searches for that business online 68% of the time. On top of that, if that business doesn’t have any online reviews or if their website is lackluster (or non-existent) then potential customers are extremely likely to look elsewhere.

At X3, a huge part of what we do for our clients is help them build out many different types of citations and perhaps the biggest these days is Google My Business. So, if you’ve gotten this far and you’re shaking your head saying, “I do NOT want to mess with all this stuff!” then you need to either pick up the phone and call us or CLICK HERE to send us a message. We want to help your business DOMINATE YOUR COMPETITION ONLINE.

Curious to see how small business from X3 can hep you DOMINATE YOUR COMPETITION ONLINE? Get in touch!

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