X3 Marketing Group: Do I need a business website in 2021?

Do I Need A Business Website in 2021?

We’re going to get into the “Why?” of this question below but first, let’s get the main answer out of the way:

Yes, your small business definitely needs a website. And it needs it yesterday. 84% of today’s consumers think a website makes your business more credible than companies who only have social media profiles (themeisle.com). On top of that, 72% of consumers that perform a local search visit a store within 5 miles of their current location.

Does my small business need a website?

Does my small business need a website?

What's the best website builder for small business?

What’s the best website builder for small business?

How about Google My Business websites?

How about Google My Business websites?

What about those "Free" website builders?

What about those “Free” website builders?

Does my small business need a website?

As we said unequivocally above, yes. 100%. Why though? Frankly, it’s all about legitimacy and appearing above your competitors in Google Search. By the end of 2019, 97% of consumers looking for a local business did so by using a search engine and 91% of the time, that search engine is Google.

X3 Marketing Group Mobile and Digital Marketing

When we search for a local business – let’s take a mechanic in Northglenn, Colorado where our office is, for example – we’re looking for a business that is close by so we don’t spend a huge amount of our day driving to and from and we also want a mechanic who comes recommended by our neighbors and people we know.

If we search for this mechanic and there is simply a Google My Business listing which hasn’t been “claimed” by the business owner and whose information is incorrect and whose phone number is incorrect. Out of the gate, that business is losing credibility and frustrating a potential customer. In this scenario, let’s say that the customer keeps looking for a way to get in touch with the mechanic and they go digging for a website. If no website exists, the auto shop has almost certainly lost that potential customer.

When we, as an agency that provides local SEO services, work with a client the very first thing we look at is whether that small business has a website where we can drive traffic using one of our strategic SEO packages or digital advertising services. If you don’t have a website to accompany your marketing efforts, it will affect all of your online marketing plans and no amount of customer service can help if no customers can find your otherwise successful business online.

As a final point, a full 80% of online search engine usage takes place on a mobile device. If you don’t have a site at all, you’re not going to show up on mobile either.

What’s the best website builder for small business?

We’ve certainly covered this in other X3 Marketing Group articles but since HOW your website is built is almost as important as having a website at all, we’ll touch on it again. Here are some of the most popular ways to build a small business website ranging from “Free” to quite expensive, custom website builds:

Weebly: This is a reasonable way to just get an online presence but it’s extremely limited in its ability to generate leads for heating and air conditioning repair and service (or any other leads for that matter). Not good for SEO.
Wix: Similar to Weebly in that it’s a decent stop-gap while your “big kid” website is under construction with X3 (#shamelessplug). Generally speaking, there’s quite a bit of “you-get-what-you-pay-for” when it comes to online marketing and there are challenges with Wix which would make it less than ideal for reaching and engaging a loyal customer base through SEO.
Squarespace: While it’s still missing some of the SEO tools of other platforms, Squarespace is known for visually appealing websites that incorporate beautiful images on a bit of a budget. Easy to work with, it requires almost none of the technical skills that may give you pause.
WordPress: Open source and very customizable, WordPress is primarily what we build on (ahem) and makes for a solid solution. There is a world of plugins by third-party developers to make WordPress very customizable to your needs. Can be a bit sluggish from time to time if not properly optimized.
Custom: There are a couple of very important things to consider when looking at a fully custom coded website; 1. the cost will likely be significantly more than other platforms and 2. the development time will certainly be longer (typically about double) than most estimates given at the outset of a project. On the other hand, a fully-custom Python build, for example, can be fast, powerful and do pretty much everything a company of any size could need (and pay for).
In order for an agency like X3 Marketing Group to bring a small business the best local SEO services as well as giving the most bang-for-your-buck with pay-per-click and other other digital marketing and advertising methods, your website needs needs to be at the forefront of marketing efforts to effectively capitalize on a wide range of the available marketing tools.
X3 Marketing Group: Squarespace
X3 Marketing Group: Weebly

X3 Marketing Group: Wix

X3 Marketing Group: WordPress

What about Google Sites?

Speaking frankly, we wouldn’t consider Google Sites (Google My Business free websites) a true “website builder”. It can be a temporary placeholder while your website is under construction but its functionality is very limited and while it may answer basic questions your perspective customers may have, customer behavior tells use that a well-organized and visually appealing website is what causes a prospective customer to reach out. Google sites simply don’t have enough functionality.

X3 Marketing Group: Google Sites

Additionally, Google sites don’t offer the ability to have a custom domain – this means you don’t truly have your own .COM. Google’s sites instead have a long URL string beginning with “sites.google.com/yournamehere”. This means that any traffic you get isn’t owned by your business and things like social media channels will reflect this. At the outset of this article, we talked about the credibility factor of having a website and not having your own URL is a big no-no in the world of online marketing.

What about a free website builder?

We touched on this above when talking about some of the types of website builders available but we’ll expand a bit more here. Free website builders are certainly a tempting option – especially for those small businesses who are starting out and simply need a web presence. These free options often act as the hosting provider, WYSIWYG (What You See Is What You Get) website editor and, to some degree, design company.
Most free website builders will give you some templates from which to select your website layout and even access to royalty-free, high-quality images to use. You can include functionality like a contact form. With some free website builders you can have your own custom domain with whatever domain extension you’d like (.com, .net, .tv, .co, etc.) but others will restrict your URL to being a subdirectory or subdomain of their site (like the sites.google.com/yournamehere mentioned above).

Another drawback of these free website builders is that they often require their own branding to remain on YOUR site. This is akin to handing someone your business card and it having “Kinko’s!” printed across the top.

As a marketing tool, your website helps establish and, over time, build credibility. It give people who have found you through and online review a place to click to to find out more about your business success. If it appears unprofessional and/or isn’t engaging, potential customers will leave and look elsewhere.

When it comes to websites, there are widely varying degrees of “you-get-what-you-pay-for” for sure but few (if any) digital marketing professionals would agree that a “free” website is much more than a placeholder while you grown-up site is being built.

X3: Finding the best digital marketing services in Denver, Colorado

Finding The Best Digital Marketing Services In Denver

In 2018 and 2019 Denver ranked in the top 10 for high-tech job growth. During that time the Mile High City added almost over 9,900 jobs in the tech space which accounted for 34% of all jobs added during that period. With that kind of growth, the amount of digital marketing agencies is not only included as a part of the number but those same agencies are also here to help their fellows in the tech space grow and expand their digital channels.
With X3 being a Denver, Colorado-based digital marketing agency, today we’re going to take a look at what potential customers should be looking for when searching for the right digital marketers to bring along with them trust guided by results and clarity.


Global spending on digital marketing nears $100 billion: study

What Are Digital Marketing Services?

Honestly, there is a lot to unpack in that simple question but I’m betting that any person reading this is probably looking for a quicker answer rather than a complex web of digital marketing tactics specific to Denver. So, back to the answer; these services are a blend of digital marketing channels and techniques, applied consistently which can help your business reach not just customers but the right customers with the most value and ROI. Some of these services which X3 offers to our clients, not just in Denver, but around the globe are:

  • Search Engine Optimization, also known as SEO
  • PPC or pay-per-click which is also frequently – and deservedly – conflated with “Google Ads”.
  • Web-based, media promotion
  • Website construction and optimization
  • Content marketing strategy
  • Social Media Marketing, both paid and organic
  • Email marketing
  • Link building

With regular and consistent digital marketing activity a business can increase its reach where its customers are looking. For instance, if you want to be found by customers looking for the “HVAC near me” – which is a great keyword but with a LOT of competition – it may be a more valuable strategy to focus on a keyword like, “HVAC Denver” or, to get even more granular, “HVAC repair Cherry Creek”.

Online marketing can also help a business to find the right employees with the right credentials and experience as well as those who are already nearby. For instance there isn’t much reason for a Denver-based roofing company to seek out potential hires in Norfolk, Virginia.

X3: What is Small Business SEO and Why is it Important for Your Business?

What Services Do Digital Marketing Agencies Offer?

Well, we make sure that businesses reach the right customers at the right time in the right area. At X3 we understand that the ways in which search engines drive engagement and revenue must be strategic and part of a broader brand-forward digital marketing campaign.

The digital marketing services include:

  • Search Engine Optimization (SEO)
  • Re-targeting
  • Email Marketing
  • Affiliate Marketing
  • Social Media Marketing
  • Quality Link Building
  • Website Strategy
  • Content Marketing and Optimization
  • Search Engine Marketing (SEM)
  • Integrated Online Marketing Strategies

Are all of these digital marketing services a need-to-have or a want-to-have? Well, Colorado is a pretty competitive landscape with much of the population being located in the Front Range. This means that which the state of Colorado itself is much larger, the actual population is fairly concentrated along the I-25 corridor cenetering on Denver. Marketers in the Centennial State need to not just have and idea of digital marketing strategy from a technical side but also how and where to execute it. Otherwise, Denver by itself could suck up all the marketing “juice” since it carries the highest population in the state.

X3 Small Business SEO Packages

Do Businesses Need Digital Marketing Services?

Absolutely. Yes. Why do you need digial marketing to find and reach potential customers? Because online is where people shop today. U.S. consumers spent more than $860 billion in 2020 in online shopping. Apart from those people who were looking to buy a product or service online, 55% of Americans looked for online reviews and recommendations before engaging with companies both online and in the real world.

Many Colorado businesses have at least begun to look at digital marketing efforts as a necessary way to find opportunity but there are still many who are opting for a more traditional approach to marketing.

X3: Cost of digital marketing versus traditional marketing.

As you can see in the image above, the cost of traditional marketing is exponentially higher than that of the digital marketing discipline. It also allows Colorado businesses to focus their marketing program to specific people in specific areas. This can help dictate the customer journey and use those digital marketing skills to turn someone from a “shopper” to a customer.

Of course, not all businesses or marketers are going to use each piece of the digital marketing puzzle. One of the aspects of marketing and advertising we at X3 look at the most is which platforms are best. For instance, is Facebook a place where promoted posts for a Denver roofing company are going to be most impactful? Probably not, BUT, what if a person who was searching Google for the “best roofer near me” earlier in the day gets “retargeted” on Facebook or Twitter on their mobile devices and sees your advertising content? Then you’re likelihood of that person engaging with your message becomes much higher.

X3: what is retargeting?

Achieve Measurable Results with Targeted Digital Marketing Services

You know what many small businesses consider “measurable results”? Leads. Business owners and decision makers want good leads for their products and services. Furthermore, these businesses rely on digital marketing agencies like X3 to be able to develop and deploy the best digital marketing plan which highlights brands and their offerings and gets the content on their social media platforms and website in front of the eyes of as many (of the right) people in Denver, Colorado – for example – as possible. That is their primary goal.

But what if you want intermediate benchmarks to measure how well your digital marketing plan is working? Being able to understand how much time, energy and money it takes to trace the customer journey is part of making sure the efficiency of a marketing plan is effectively overcoming those challenges and providing the best value

At X3, our clients have access to a backend dashboard 24/7/365 where they can see everything from their Google Analytics to their reviews, social media platforms, Google Ads, SEO and (drumroll, please) their leads in the form of phone calls, chatbots, constant forms and much more. While we do provide those same clients with weekly and monthly reports, we want to help build trust by showing clear results. This is where we get our values: Trust, Results and Clarity.

Custom Digital Marketing Strategy

The way that any craftsman has a set of tools to use, digital marketing with X3 in Colorado has a set of tools to use as well. Just like those craftsmen, the expertise with which those tools are used and using them in unique, inventive ways is what sets us apart among the crowded Denver marketing space.

For X3 each customer, even customers in the same vertical (HVAC, roofing, e-commerce, etc.) have unique value propositions and goals and we address each of our clients as their marketers without making assumptions (other than a fantastic ROI). For instance, not all of our clients want to use emails to reach their customers and not all of our clients will want to use paid advertising. However, those are resources which need to be weighed into their larger marketing messages, as well as how and where they find their clients.

At a 30,000 foot view, here are some of the ways we help a client begin to define the hows and whys of their digital marketing strategy:

  • Define your brand: This encompasses several things including branding (colors, logos, etc) as well as a mission statement and set of company values. A strong brand also benefits with strong brand awareness.
  • Construct your buyer personas or avatars: You may think you know who your ideal customer is but the practice of defininng them is a challenging one. Many clients of ours see their product or service through their own eyes instead of the customer’s eyes and their expertise can be vastly different than what a real customer would be searching the internet for.
  • Generate your SMART objectives: Don’t know what that means? CLICK HERE
  • Pick your digital marketing strategy: As mentioned earlier, this is a spot to figure our where and how your ideal customers will find you. Find the corner of the internet where they spend the most time and target it. Is it on different social media channels or some other digital platforms? Maybe. Is it on a desktop rather than a mobile device despite the trend in the other direction? Let’s figure it out.
  • Set your budget: While there’s a pretty typical guideline that a marketing budget should be about 5% of annual revenue, that can vary widely depending on goals. It’s also very important to understand that: MARKETING IS FREE. You’re probably saying, “Wait, free?!?!?!” Yes, free. When done properly – as we do at X3 – if you spend $100 marketing and make $100 of revenue through marketing then your cost is $0. However, at X3 we aim for a MUCH larger ROI and typically see at least a 2X ROI.
  • Fix your strategy: Don’t just set it and forget it. A marketing campaign and the data available through toold like Google Analytics tells you where to make adjustments.
  • Promote your campaigns: If you’ve spent a lot of time on product development and branding, be sure that all parts of your business are there to support your revenue. Build brand awareness and bring the right customers in the proverbial door.
  • Keep an update on results: While we won’t speak for other Denver, Colorado marketing agencies we, at X3, give our clients access to all the data on their marketing picture. This includes SEO, PPC (Google Ads / Google Adwords, and other modes of digital advertising), reviews, website speed, visibility and – drumroll – LEADS and SALES.

Bottom Line: The Best Digital Marketing Agency in Denver, Colorado
At X3, these are some of our foundational pieces:

CUSTOM APPROACH: It is imperative to understand that no two businesses are alike – even if they’re competing with one another. Our approach means that each client is given time and attention to detail, specific to their business, which makes them stand out. No cookie cutters.

YOUR PARTNERS IN MARKETING: More often than not, business owners and decision makers have so many things to do to actually make a business run that getting clients to notice them through marketing takes a back seat. At X3, we make sure that your business is noticed, engaged with and dominant in the digital space. Your job is to run your business and it’s our job to work with you to make sure your marketing drives revenue and growth.

MULTIFACETED: Business owners understand that trust, results and clarity are of the utmost importance. Putting trust in those you work with is one of your highest priorities. X3 does that by pulling back the curtain with tools like a custom, in-depth dashboard as well as person-to-person meetings where any questions are answered and continuous work is done to refine your growth strategy.

What’s the next step toward success with your online marketing tactics? Reach out to us now!

Curious to see how small business from X3 can hep you DOMINATE YOUR COMPETITION ONLINE? Get in touch!

10 + 7 = 

X3: Local SEO is one of the 3 Best ways to market your small business during COVID-19

The 3 Best Ways to Market Your Small Business During COVID-19 (Local SEO is #1)

2020 has hit everyone hard – especially small business owners and their local businesses. Government enforced closures and restrictions, less consumer discretionary income and general fear in the marketplace have become a factor to the toughest business climate since the Great Depression. With spending getting tighter and the competition for dollars intensifying, the marketing strategies that a CEO/CMO chooses will make or break many operations. Local SEO and other digital marketing strategies have been pushed ahead by over five years and your business needs to be ready.

In this article, we will discuss 3 of the best areas to invest in marketing during the COVID pandemic to maximize return on investment.

The 3 Best Ways – focus on return on investment

With COVID-19 severely reducing the amount of time that a person spends out and about and drastically increasing the amount of time that they spend at home, it’s no surprise that people are spending more time online – on their smartphones, tablets and computers.

The increase in time spent on devices means that customers are searching, researching and buying more online. This means that even the smallest local search ranking factor can mean the difference between a person finding your business listing or another. Here are the top 3 ways to take advantage of these trends as a smart marketer:

Global spending on digital marketing nears $100 billion: study

X3: The 3 Best ways to market your small business during COVID-19 (#1 is local SEO)

1. Improve Your Company’s Local SEO

 97% of people learn more about a local company online than anywhere else. (Source: SEO Tribunal)

A decrease in leaving the house means an increase in online shopping from home. An increase in shopping from home means more people using search engines and shopping online. Increasingly, potential customers areusing local search and platforms like Google My Business for services “near me” or “close by”. These Google searches grew by more than 900% over two years according to Chat Meter.

With your customers increasingly turning to search engines like Google for local products and services, it is essential that your local businesses rank well in LOCAL SEO for your main offerings. If you don’t rank in the top five organic SEO search results for local businesses with your main keywords, that factor will get smoked by your local competitor as they will snap up your potential customers.

So what are a few of the ways to get your business listing to rank in local search above your nearest competitor on Google? Well, let’s look at the LOCAL SEARCH part of the equation – which includes Google My Business and the results which appear on a Google Map. The first thing a local business can do is decide where you want to see opportunity. Most potential clients and customers are going to search with local intent. This means that they’re going to use Google search to find local listings. If someone is searching for a plumber, they don’t want to see the business profile for a plumber who is located 100 miles away. They want someone who appears high in a local ranking because being local is a factor that more often than not drives business.

What are local SERP’s?

Global spending on digital marketing nears $100 billion: study

One of the best ways to increase your local SEO is to research local small business SEO packages. A great digital marketing agency will help you to reach local customers based on your business location rather than having a local ranking for a potential customer who may be hours away. That person may be searching for a business like yours but they are not truly YOUR local audience.

One of the best ways to increase your local SEO is to research local small business SEO packages. For other ways to increase your local SEO, check out our article:

5 Ways to Improve Your Local SEO

X3: The 3 Best ways to market your small business during COVID-19 (#1 is local SEO)

2. Digital Advertising

Probably the fastest and one of the best (if done correctly) ways to get a positive return on your marketing investment is through digital advertising.

With digital ads on Google, you are essentially buying the right type of traffic and leads to your website. Unlike local SEO, digital ads can generate leads for a product or service right away. This means that search engines like Google show ads targeted to a specific “avatar” which an agency such as X3 can help you develop. In other words, if you want a local link to be shown only to a person searching for “roofers near me” who is also a woman between the ages of 25 and 34 who speaks english within 10 miles of your business location – only a person fitting that profile will be shown your ad.

The best types of ads to market your small business during COVID are:

Retargeting

The click-through rate (CTR) of a retargeted ad is 10x higher than the CTR of a typical display ad. [Source: Wishpond]

Data rules the world around us and the big tech players (Facebook, Google, LinkedIn etc..) are tracking everything that you do on the internet.

If you search for something (new shoes for example) Google and Facebook both know that you are interested in buying new shoes and will show you ads for businesses that sell new shoes. If you read a blog post on how to cook a great apple pie or click on a Google map result showing the best fried chicken in your zip code, Google and other search engines know.

If you go to a shoe website, that website knows that you have been there (through “cookies”) and can serve you a retargeted ad to you via Facebook or the Google display network on other websites. This sort of tactic is meant to re-engage a potential customer.

Because you have searched for shoes and gone to a shoe website, you are likely to purchase shoes and being shown a retargeted ad will have a high conversion rate.

Very few small businesses that we meet with as a digital advertising agency in Denver are running retargeting ads which can be a huge missed opportunity. A competitor of a certain business owner may have social or paid campaigns going but a person will only see ads from that organization once or twice and only on selected platforms whereas retargeting will follow a potential customer who’s already been to the retargeting company’s website.

Because of the high conversion rate and low relative cost, we recommend retargeting ads to most of our digital advertising clients. This is doubly true for those who frequent mobile search since our phones always know where we are and using NAP citations (Name, Address, Phone number) can show us ads targeted to our location at that moment. This results in better offers to the people who are most likely to buy.

Pay Per Click Ads

Pay per click (PPC) ads are still a great way to go for small businesses that are looking to maximize their spend on digital advertising.

If the agency in charge of PPC is running a great campaign for the small business, then the ads are only being shown for keywords where potential customers are going to buy products or services and are therefore more likely to respond to those offers.

The PPC agency also has to make sure that the keywords selected for the campaign are not too competitive or costly. When that happens, the business will run out of budget quickly and will not show a positive ROI. However, because these ads can be so narrowly targeted to exactly who a business wants to reach, they can fit into national or local search.

When using PPC ads on a platform like Google or Google My Business, a business also doesn’t pay for impressions (impressions are similar to paying for a billboard which people drive by without ever paying attention). Rather, this tactic means that the only time you pay Google is when someone actually clicks on your ad. After that, it’s up to your website to convert them into a customer.

Many local searches also give a business owner the opportunity to include specific, local keywords which takes the results of search engines like Google and displays ads that aren’t simply relevant to the topic a potential client is looking for, but also the business listing of someone nearby who can be on-the-spot much more quickly. This not only delivers faster results and local knowledge but it also give the business organization a chance to influence their local search visibility.

X3: The 3 Best ways to market your small business during COVID-19 (#1 is local SEO)

3. Social Media

As of Q1 2020, there are 2.6 billion monthly active Facebook users. (Statista, 2020)

Social Media posts and ads (especially Facebook ads) can provide a very high return on digital marketing investment for small businesses.

Because Facebook knows their users interests, friends and search histories, ads can be very targeted and only served to users with a very high likelihood to engage and purchase. Additionally, Facebook and Google can often share the sort of information gleaned from your posts which make the advertisements you see on both platforms that much more catered specifically to you

Small businesses looking to do retargeting ads through Facebook should hire a digital marketing agency that can dive deep into their ideal customer’s behavior and demographics and can create compelling visual ads with great written copy. Part of our job is to makes sure that your social media posts are focused, have proper timing and display the proper “look & feel” of your business personality.

Encouraging your social media audience to engage with a business can also encourage more sharing and gaining of a new local link to your website (think of it like a person‘s website with a link back to your business as “social proof”). Things like this not only share your website but also increase your business profile and brand recognition. Aspects like this will also increase appearance of a given local keyword on social media just as it would in Google.

The final thing we’ll mention as it relates to social media is the online reviews which live there. Giving your customer base a chance to leave both positive and negative reviews on social outlets allows a steady stream of your customers to share their feelings with you and other potential customers. It also allows you to openly resolve conflicts which shows your professionalism in handling a bad review. Search engine rankings will ultimately be affected by all online reviews – even on social media – so local organizations should make sure their SEO strategy includes a way to respond to all reviews – good AND bad.

The Bottom Line

Due to COVID-19, (and technology adoption as a whole) your target customers are spending less time in cars listening to the radio, less people are watching traditional TV and very few people still pick up a physical copy of a newspaper. The traditional methods of advertising (Radio, TV and Print) are dying. Business owners must change with the time to maximize return on investment and the top ways to go are: local SEOdigital advertising and social media.

At X3, we are experts at delivering local SEO and digital advertising campaigns to maximize return on investment. It all starts with a free assessment or contacting us to learn more!

Curious to see how small business from X3 can hep you DOMINATE YOUR COMPETITION ONLINE? Get in touch!

7 + 10 = 

X3: What is Small Business SEO and Why is it Important for Your Business?

What is Small Business SEO and Why is it Important for Your Business?

Regardless of whether you own a brick and mortar store or a purely online business, chances are that you only want one thing – customers that bring in sales. But while small businesses have evolved tons of tactics to get this done, very few understand or utilize the power of SEO.

The internet has fundamentally changed how we do business in so many ways, including how willing buyers connect with businesses. As you read this, more than 40,000 people are scouring the internet, looking for services that you may offer. And before the end of today, more than 3.5 billion more searches would have been made.

Millions of people are constantly searching the internet, asking questions and trying to connect with people that have what they need. SEO allows you get a slice of this pie by empowering you with strategies and tools that get new customers trooping in.

But what exactly does small business SEO entail and how can you get it to work for your business? Here’s all you should know.

X3: What is Small Business SEO and Why is it Important for Your Business?

1)What is Small Business SEO?

Before we delve into the meaning of small business SEO, it makes sense to first crack the nut on what SEO means.

SEO (search engine optimization, in full) means exactly what it sounds like. It involves strategies that help put your business in front of people that are searching for what you do. As the name indicates, SEO has everything to do with search engines.

Search engines, like Google, Bing and Yahoo, are essentially huge directories that point people in the direction of the answers to their questions and the resources they need. They function pretty much like a digital Yellow Pages, only in this case, you’re getting millions of results in only seconds. Search engines do three primary things – they crawl, index and rank.

When you publish your website or a webpage for the first time, the first thing search engines do is “crawl” your page. This means millions of software programs, called “bots”, scour your website and its pages to identify the content and figure out where it fits. Next up, they store and organize the content of your website on a huge server called an “index”. This allows the search engine to quickly produce relevant pages from your website in response to query. Finally, when a user sends a search query through the engine, the bots find, retrieve and rank the most relevant results from the index.

SEO strategies focus on tweaking your website in all the critical places so search engine bots crawl, index and rank your webpages favorably. The goal, for SEO, is to ensure that when these three stages are done, your website performs excellently and puts your business right in front of high quality prospects.

Small business SEO focuses these tactics on the specific needs and opportunities of small businesses. This way, you’re certain that the strategies put in place for your SEO are tailored to the exact circumstances of your business and designed to create results that work for you.

READ MORE: LOCAL SEO vs. WORD OF MOUTH

 

X3: What is Small Business SEO and Why is it Important for Your Business?

 

Why is Small Business SEO Important?

As you must have figured out by now, small business SEO has the potential to blow the lid on your business development efforts. It provides businesses with crucial visibility and puts them exactly where they have the best shot at pulling in sales – at the top of Google search results.

Through SEO, small businesses are able to enjoy an advantage that is pretty much impossible in the real world – a level playing field with larger businesses. When it comes to ranking on search engines, it’s not about how much capital or market capitalization you enjoy. It’s simply about who can steal the lion’s share of traffic on Google’s first page. And good quality SEO is guaranteed to get you there.

When SEO is properly done, it works almost like magic. According to data from WebFX, 70% of buyers start their buyer journey with search engines. Even better, 46% of those searching are looking for local businesses, 74% of these want to buy something that same day. Simply put, the more visibility your business gets, the higher your potential for sales.

Finally, good small business SEO allows get out in front of the competition and set your business apart. Because SEO requires you to produce quality content that solves your visitors’ problems, it provides a great opportunity to establish authority and create trust. A perfect combination that unlocks wallets and purses.

 

X3: What is Small Business SEO and Why is it Important for Your Business?

Can you do SEO by yourself?

We know SEO will be transformative for your small business. But can you do it yourself?

The general answer is yes. If you have no problems with dedicating the time and resources it takes to learn and implement SEO, there’s no reason why you can’t give it a shot. At its most basic level, SEO is something anybody can do, and as a small business owner, you can become your own SEO expert.

However, it’s important to understand the full picture. While SEO is incredibly effective, it can be maddeningly difficult, not just to implement but also to keep going. This is because, first, SEO takes a lot of time before its results show up. You could write an article and have to wait months for it to show up on the first page. Second, there’s a lot to pay attention to. There are more than 200 indicators that search engines like Google use to crawl, index and rank websites. Good SEO often means paying attention to all, or at least, a majority of these.

Worse, many of these indicators change frequently along with search engine updates and tweaks. This means the sterling SEO job you did today may suddenly become obsolete by tomorrow evening. Not a good thing to look forward to.

So, the bottom line is if you’re willing to put in the work and stay on it, small business SEO can be within your reach. But as many business owners eventually find out, it can be far more beneficial to take advantage of SEO packages for small business provided by digital marketing agencies.

X3: What is Small Business SEO and Why is it Important for Your Business?

How Small Business SEO Packages Can Help

Although SEO can be labor-intensive, leveraging on small business SEO services can take the strain off you. This way, you get all the advantages of SEO for your small business, without any of the stress.

Plus, by working with an experienced local SEO agency, you can benefit from their experience in the industry in ways that eventually tell. You can avoid all the rookie mistakes that are part and parcel of taking SEO baby steps. And even better, you can immediately start to experience some of the benefits of SEO using industry tips and tricks that experienced agencies can provide.

Granted, digital marketing agencies are not necessarily cheap. But when you compare the potential cost benefits – VALUE – in terms of outsourcing your SEO effort, and the ROI of top notch SEO-led marketing, it translates to a sweet deal for you overall. Plus, these agencies know they’re dealing with small businesses. So you can bet there will be competitive packages designed to fit within your budget.

The Bottom Line

Succeeding with small business SEO takes time. But once you get started, you can look forward to enjoying the results of your efforts for many years to come. Why not get started today?

Reach out to us here at X3 and see how your business stacks up!

Curious to see how small business from X3 can hep you DOMINATE YOUR COMPETITION ONLINE? Get in touch!

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