
Project Overview
Strategy In Project
- Thorough Sitemap Design
- Strategic SEO Optimized Content
- Prioritized UX/UI Design
- Aesthetically Appealing Rebrand
The Challenge
JT Plumbing Heating & Air is a family-owned plumbing and HVAC company that has been serving the Northern Colorado community for over six years and built a strong reputation for excellence. JT Plumbing Heating & Air offers a wide range of high-quality plumbing and HVAC services to residential and commercial customers.
As a rapidly growing service-based company in Northern Colorado, the JT team recognized the importance of an effective online presence in increasing sales and overall business success. In addition, JT Plumbing Heating & Air was preparing for a rebrand that would expand its services, without disrupting its online presence and continuing to attract more inbound leads. To achieve this, they partnered with X3 to develop a tailored website design strategy. Despite having an existing website, JT Plumbing Heating & Air was looking to expand and improve it by implementing a successful SEO strategy and updating its design to support its business expansion. With X3’s expertise, they aimed to leverage proven digital marketing strategies to drive lead volume and increase their customer base.

The Strategy
Thorough Sitemap Design
Though JT already had a lot of information about their services, they were adding an entire department and needed their site to reflect this. Not only was a new sitemap created to be SEO optimized and user friendly, but also to address new services and offerings. Incorporating an effective sitemap that considers SEO and UX is essential for a successful website.
Strategic SEO Optimized Content
The website was updated with new content on each page, and all pages (titles, descriptions, content, etc.) were SEO optimized to increase organic traffic. This included keyword driven content that provided relevant information to potential clients, with FAQ's, service descriptions, contact information and more, to improve overall conversions.
Aesthetically Appealing Rebrand
The client was updating their logos and services and wanted a beautiful site to reflect the evolving brand. Utilizing client design preferences, X3 included visual elements such as animations, gradients, videos, and more to entice website visitors and build brand consistency.
Prioritized UX/UI Design
A great website is easy to navigate, visually appealing, and provides clear and concise information to users. In optimizing UX/UI design, X3 ensured that the website is mobile-friendly and intuitive to serve a wide range of clients with a wide range of services, increasing user engagement, conversion rates, and customer satisfaction.

Benefits of Web Redesign
- Higher SEO Rankings (Increased Traffic)
- Enhanced User Experience (Increased Conversions)
- Mobile Friendly Design (Improved Accessibility)
- Detailed Analytics and Tracking (Informed Decision Making)
Proven Results
Improved User Experience
A result of a well-designed website that provides users with a better experience, leading to increased engagement and lower bounce rates. This includes having a mobile-friendly design and intuitive sitemap.
Enhanced Brand Image
Because the new website accurately represents the JT brand and its values, there is an improved company image and credibility, leading to increased conversions and strong customer loyalty.
Increased Traffic
With an effective website design strategy, including SEO optimization, JT will see increased organic search traffic and more visitors to the website.
Higher Conversion Rates
Now that the website has an attractive design and effective calls to action, easy-to-use forms, and user-friendly navigation JT Plumbing Heating & Air will see higher conversion rates.
Why Choose X3 Marketing?
At X3 Marketing, we don’t just create marketing strategies—we craft growth-driven solutions that make an impact. Our team of experts is dedicated to helping businesses elevate their brand, generate leads, and achieve measurable success. Here’s why businesses trust us:
EXCELLENT rating
Based on 83 reviews We love X3! Haylee Brauer has been working with us on our website design and SEO. She has been very helpful and we are looking forward to more success in the future. Stacy Young2025-05-05 Katie and her team do amazing work. I'm really happy with the website she made for me. They have done a lot of work and SEO. I looks great! Jonathan Wolford2025-04-23 Katie and her team at X3 Marketing have put on display an unmatched willingness to help leverage and advance my exposure thus growing my business portfolio. Katie has made meeting for our regular progress updates very manageable but moreover lends to their transparency and commitment to a healthy partnership. Never highlinging my abundance of ignorance in the subject but rather helping me understand and moreover negotiate through the vast world of SEO. While marketing can be gamble, on the contrary this venture has only shown great potential and Dividends thus far. Best regards Adam Lion Heart Garage Doors S-Corp Adam Freteluco2025-04-21 Our new website is fantastic and they've been great communicators every step of the way to get our SEOs set up! Looking forward to seeing the fruits of their labor! Meaghan M2025-04-21 Working with X3 and Haylee has been nothing but a pleasure so far. Excited for the future!! Jordan Jensen2025-04-03 Weve been working with X3 Marketing for the past several months. Their SEO strategies are comprehensive, focusing on everything from keyword optimization to improving site speed and user experience. Since partnering with them, we've seen a noticeable increase in website traffic and improved rankings on search engines. If you're looking for a reliable SEO partner to boost your online presence, I highly recommend X3 Marketing. Their expertise and commitment to results are proven. Van Genderen2025-04-01 So we have been with the same marketing company for 5 years and they did ok… we recently moved to X3 and WOW it’s been great. Probably 3x our calls per day so far. Everyone has been extremely helpful and our new website is amazing. They definitely put the work in and keep constant communication with us so we are informed where our marketing dollars are going. Looking forward to the continued success with them and already telling all my business owner buddies they need switch it up if they want real results. Matt Raley2025-03-31 Positive experience with X3 Haylee really takes the time to listen and brainstorm ideas to reach different target audiences. Mike Hepler2025-02-25
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