The Importance of Having a Local SEO Company: 3 Ways It Benefits You - X3 Marketing Group

The Importance of Having a Local SEO Company:

3 Ways It Benefits You

The Importance of Having a Local SEO Company: 3 Ways It Benefits You | X3 Marketing Group

When it comes to good SEO, data rules the day and defines strategy as well as measurement of ROI. However, a local SEO company who knows a particular market is invaluable. Today we’re going to take a quick look at the importance of a local SEO company and how working with one – like X3 Marketing Group – can affect your bottom line.

Local SEO Company

How does it benefit you? It works in different ways for every business. You get the ability to know your local competition. You get to understand what your own strategy looks like when compared to the competition. You get to know where to direct your message in order to garner the most attention.

Also, the local SEO company has access to a wider range of data that will show you where you stand in terms of keyword competition, competitive keywords, and much more. This is invaluable in terms of understanding what you’re getting for your money. A local SEO company in Northglenn, Colorado for instance knows that their city is completely surrounded by the cities of Westminster and Thornton. With the population density in these cities, someone like X3 will understand that simply marketing to one city will miss out on a huge audience of potential customers.

A local SEO agency will understand the local community better. They are aware of what the website ranking is and how they can improve their rankings.

Marketing with Data

A local SEO company has analyzed the typical customer profiles and made predictions based on these metrics. These predictions are based on the assumptions that a company will spend a certain amount of money to improve the position of their site in Google search. By employing an effective local SEO strategy, the company will get the following benefits:

  • Improved ranking in local search
  • More visibility in local business directories
  • Increased reviews from local customers to drive trust

If the local SEO company works with their clients to drive strong social signals, the company will have their customers ranked better (higher) in search results and social mentions.

The importance of local SEO for your business

While many small businesses take on the responsibility doing their own SEO, data and measurement aren’t their forte and they have no idea what type of numbers to look for. A local SEO company can provide a myriad of data to both inform and implement your SEO strategy within the best SEO packages. It’s not just your website that needs a little boosting, but all of your digital efforts.

The Importance of Having a Local SEO Company: 3 Ways It Benefits You | X3 Marketing Group

Even if you’ve done your research and picked the perfect keywords for your website, the traffic you receive on a monthly basis isn’t always good. For instance, we were once looking to work with a client in Loveland, Colorado called Affordable Plumbing. On average, their website got about 500 visitors which is a good amount of traffic for a local plumbing SEO effort. However, when we dug deeper, what we found was that because of their name, much of their traffic was coming from across the country. In addition to that, the searchers which were coming to their website were simply bargain shopping and seldom actually turning into a customer.

Without a local SEO company, you won’t have the local insights to help you understand the exact reason why your website is not doing well in the search engines.

THE BOTTOM LINE

Social Media

Digital Advertising

Web Development

SEO

 

The digital world we live in changes daily. The rules that existed just a few years ago are being revised rapidly, and the needs of the online marketer and brand have changed as well. The business world is no different, and how you reach your target audience and customers is changing as well. It’s essential to remember that Google and other search engines are not static. With a local SEO company, your company can be proactive and prepared for a world that’s quickly changing.

Let’s Get Started

Ready To Make a Real Change? Let’s Build this Thing Together!