What do small business SEO packages include? X3 Marketing Group

What Do Small Business SEO Packages Include?

How to find the best digital marketing and small business SEO packages

What should small business SEO packages include? || X3 Marketing Group

Let’s be honest here: how many of you business owners or decision makers reading this have looked at digital marketing and SEO strategies with this look on your face? I’m betting right around ALL of you.

In 2021, and online marketing strategy is an absolutely must-have piece of making  sure that your business is thriving by driving emails, phone calls and other engagement that begins with search engines and social media platforms. But where do you begin?

Does my small business NEED SEO? || X3 Marketing Group

First, if you’ve gotten this far you probably already have a website. You probably also know that simply having a website with no monthly traffic being driven to it is something like having a billboard in the middle of the desert. We get into that a bit more in our article, “Do I need a business website in 2021?“.

Now that you’ve gotten your shiny new website and you want some traffic coming to it to build your business, you’ve probably looked at which direction you want to go with your digital marketing. You can go the digital advertising direction and pay for each click – which is very effective (and which we also do for our clients). Today though, we’re going to really focus on the key elements of small business SEO packages and what you should expect to spend for your monthly budget.

SMALL BUSINESS SEO PACKAGES INCLUDE:

  • Keyword Mapping and Research
  • Business-Specific SEO Strategy
  • Website Optimization
  • Backlinks Strategy
  • Regular, Detailed Reporting
  • Customer Service

Keyword Mapping and Research

You probably have a decent idea of what a keyword is and what relevant keywords you’d like your business website to be found for by prospective clients using search engines. However, there are a couple of things we should point out here:

1. YOU are not your potential client. As a business owner, you are an expert and as such, your knowledge and understanding of what YOU would type into a search engine versus what a prospective customer would search for could possibly be VERY different.

For instance, if you’re a roofer in Colorado you surely know about all kinds of roofing technologies like Class 4 shingles, EPDM and fluid-applied coatings. However, if you’re simply someone who needs to have their roof replaced because of a hail storm, you’re simply going to search for something akin to “best roof replacement near me”. We take these things into account to make sure that the keyword rankings we’re aiming for are backed by specific needs of customers.

2. Competitive keywords deserve constant attention and ongoing work. In 2020, Google’s Algorithm had 12 major updates and HUNDREDS of smaller updates that took place daily. As such, your SEO company should be actively working on strategy with you and other SEO clients to actively pursue the best strategy.

Obviously, national SEO packages aren’t necessary for most local businesses but it is important to look at the geography of your business and how it affects how to generate keyword lists that are most effective for your business.

Regardless of the size of our client’s businesses, we do all the in-depth research necessary to make sure that the keyword strategy we deploy will bring search ranking, and website traffic on an ongoing basis.

Business-Specific SEO Strategy

The other day a potential client of ours shared with us their monthly reports from their current business SEO agency. To be completely transparent while SEO content was part of the report, much of it focused on digital advertising (pay-per-click, PPC, Google Ads, etc.). What was astounding to us was that they had clearly not taken the time to considered the actual business to generate keyword list ideas or strategy. They’d simply set the Google Keyword Planner tool to “broad match” (which pulls in keywords that are even distantly linked to a category and often results in things that have no real association with business clients).

At X3 Marketing Group, it’s our job to consider things like business goals, budgets, geography, ideal customer profiles and an almost infinite list of other aspects which business partners hold as vital aspects of their specific business. Business SEO solutions are not a cookie-cutter solution and each client should have their digital marketing agency as their partner rather than simply a mercenary.

Website Optimization

There are a ton of free website builders out there but the old adage of, “You get what you pay for.” certainly holds true for most of them. Having a website is fine because it gives a business some presence online but for the most effective SEO marketing, any good digital marketing agency worth their salt will advise you to make sure the nuts & bolts of your website are just as well thought out as your content writing and content optimization.

Right out of the gate, your SEO company should make sure that your site speed is addressed. Google themselves have explicitly stated that page speed affects rank not only in organic traffic as a result of search engine optimization but also in paid search and Google Ads. Anything over about 1.68 seconds of page loading speed is unlikely to ever find itself on first page search results (outside of business name searches).

Looking back at the keyword mapping section above, something else important to consider is how the actual structure of your website is handled. Think about it like this:

If you walk into the grocery store and everything you need is there as always, but it’s in a giant pile on the floor. Imagine how long it would take you to wade through the mess to find anything specific!

Now imagine the same grocery store but it’s as normal. Well-organized aisles which are clearly labeled. Now, you’ll still have to wait for that guy standing in the middle of the aisle choosing one of the 56 varieties of peanut butter available but at least you’ll be able to find everything.

If your website isn’t well organized, a visitor looking for quality content won’t be able to find it. They’ll “bounce” quickly and this will affect your Google rankings because they’re paying attention to how long people stay on your site and pages. This is also known as the “bounce rate”.

There are many other aspects of website optimization for good SEO and we’re constantly working to make sure that our client’s results reflect every advantage we can give them.

Backlinks Strategy

What the heck is a backlink? Simply put, a backlink is a link from one website to another. In this way, site A linking out to site B is putting their virtual trust or credit in site B. For instance, we trust Google’s mobile speed tool so we, at X3 Marketing Group are going to give a link to it HERE. With that, we’ve indicated a certain amount of trust.

What do small business SEO packages include? X3 Marketing Group

Now that you understand what a backlink is, it’s important to know that now all backlinks “weigh” the same. High-quality, relevant backlinks can be considered in several different ways.

First, do Google and other search engines have general trust in the outbound site? Building that sort of trust take a lot of time and expert content creation, inbound backlinks of their own and many other factors that drive organic search traffic.

Second, is the outbound-linking website important to a specific industry? For instance, one of our clients is CCG Roofing (🤏🏻 Notice the backlink to CCG!) based here in Northern Colorado. Being that they’re in the extremely competitive roofing industry, if the Colorado Roofing Association themselves links to CCG, that is a much more important than a link from Brandon’s Cat Blog (which doesn’t exist because I’m allergic to cats) whose roof CCG just replaced.

Building authoritative backlinks is one of, if not THE most difficult and time-consuming parts of a good SEO campaign. Part of it also involves citation campaigns which aren’t as specific as, “Hey, go check out Brandon’s Cat Blog! [LINK]”. Rather, they’re simply citing a business – mostly with a link –  with included NAP (Name, Address, Phone) information. This is important, especially when done through authority sites. Think of it as them giving your business a tiny bit of their good juju with each link which, in turn, builds your own good juju.

Regular, Detailed Reporting

Even the most solid SEO strategy in the world does not bring world-changing traffic to your website overnight. For the first 1-3 months a good digital marketing company like X3 Marketing Group will be handling much of the aspects we’ve covered above as foundational pieces of great business SEO plans. After the first month, you may see some initial results showing in reporting although those first 2-4 months of results are more often than not the result of page indexing.

At X3 Marketing Group, trust, results and clarity are the cornerstone of what we do. As such, being able to provide our clients not simply with some 8-page report which you’re left to interpret on your own. While we do provide weekly and monthly reports as well as longer-term quarterly reports, the X3 Marketing dashboard gives our clients the ability to see unfiltered data so they can see exactly where their money is going.

Digital marketing strategy can be a very intimidating world and we believe it’s part of our job to pull back the curtain on all that jargon and mystery. In the SEO world, organic search traffic is what we’re looking for and since other people in your industry are working to beat you in organic search results, we also work hard to monitor competitors to give our clients great results.

Customer Service

One of the most important things we see from clients looking for great business SEO services is next-level customer service. At X3 Marketing Group, we have an in-stone meeting with our clients every 6 weeks at the very least. Understanding that SEO costs can be a significant piece of budget for those people means that it is our job to be able to show them how their online marketing campaign is working for them.

At X3, making sure that popular search engines find your business above your competition is paramount. Every single keyword matters to being found in organic search but also on business listing and increasingly important platforms like Google Maps. Our team works hand-in-hand with yours to help you dominate your competition online.

X3 Marketing Group: Do I need a business website in 2021?

Do I Need A Business Website in 2021?

We’re going to get into the “Why?” of this question below but first, let’s get the main answer out of the way:

Yes, your small business definitely needs a website. And it needs it yesterday. 84% of today’s consumers think a website makes your business more credible than companies who only have social media profiles (themeisle.com). On top of that, 72% of consumers that perform a local search visit a store within 5 miles of their current location.

Does my small business need a website?

Does my small business need a website?

What's the best website builder for small business?

What’s the best website builder for small business?

How about Google My Business websites?

How about Google My Business websites?

What about those "Free" website builders?

What about those “Free” website builders?

Does my small business need a website?

As we said unequivocally above, yes. 100%. Why though? Frankly, it’s all about legitimacy and appearing above your competitors in Google Search. By the end of 2019, 97% of consumers looking for a local business did so by using a search engine and 91% of the time, that search engine is Google.

X3 Marketing Group Mobile and Digital Marketing

When we search for a local business – let’s take a mechanic in Northglenn, Colorado where our office is, for example – we’re looking for a business that is close by so we don’t spend a huge amount of our day driving to and from and we also want a mechanic who comes recommended by our neighbors and people we know.

If we search for this mechanic and there is simply a Google My Business listing which hasn’t been “claimed” by the business owner and whose information is incorrect and whose phone number is incorrect. Out of the gate, that business is losing credibility and frustrating a potential customer. In this scenario, let’s say that the customer keeps looking for a way to get in touch with the mechanic and they go digging for a website. If no website exists, the auto shop has almost certainly lost that potential customer.

When we, as an agency that provides local SEO services, work with a client the very first thing we look at is whether that small business has a website where we can drive traffic using one of our strategic SEO packages or digital advertising services. If you don’t have a website to accompany your marketing efforts, it will affect all of your online marketing plans and no amount of customer service can help if no customers can find your otherwise successful business online.

As a final point, a full 80% of online search engine usage takes place on a mobile device. If you don’t have a site at all, you’re not going to show up on mobile either.

What’s the best website builder for small business?

We’ve certainly covered this in other X3 Marketing Group articles but since HOW your website is built is almost as important as having a website at all, we’ll touch on it again. Here are some of the most popular ways to build a small business website ranging from “Free” to quite expensive, custom website builds:

Weebly: This is a reasonable way to just get an online presence but it’s extremely limited in its ability to generate leads for heating and air conditioning repair and service (or any other leads for that matter). Not good for SEO.
Wix: Similar to Weebly in that it’s a decent stop-gap while your “big kid” website is under construction with X3 (#shamelessplug). Generally speaking, there’s quite a bit of “you-get-what-you-pay-for” when it comes to online marketing and there are challenges with Wix which would make it less than ideal for reaching and engaging a loyal customer base through SEO.
Squarespace: While it’s still missing some of the SEO tools of other platforms, Squarespace is known for visually appealing websites that incorporate beautiful images on a bit of a budget. Easy to work with, it requires almost none of the technical skills that may give you pause.
WordPress: Open source and very customizable, WordPress is primarily what we build on (ahem) and makes for a solid solution. There is a world of plugins by third-party developers to make WordPress very customizable to your needs. Can be a bit sluggish from time to time if not properly optimized.
Custom: There are a couple of very important things to consider when looking at a fully custom coded website; 1. the cost will likely be significantly more than other platforms and 2. the development time will certainly be longer (typically about double) than most estimates given at the outset of a project. On the other hand, a fully-custom Python build, for example, can be fast, powerful and do pretty much everything a company of any size could need (and pay for).
In order for an agency like X3 Marketing Group to bring a small business the best local SEO services as well as giving the most bang-for-your-buck with pay-per-click and other other digital marketing and advertising methods, your website needs needs to be at the forefront of marketing efforts to effectively capitalize on a wide range of the available marketing tools.
X3 Marketing Group: Squarespace
X3 Marketing Group: Weebly

X3 Marketing Group: Wix

X3 Marketing Group: WordPress

What about Google Sites?

Speaking frankly, we wouldn’t consider Google Sites (Google My Business free websites) a true “website builder”. It can be a temporary placeholder while your website is under construction but its functionality is very limited and while it may answer basic questions your perspective customers may have, customer behavior tells use that a well-organized and visually appealing website is what causes a prospective customer to reach out. Google sites simply don’t have enough functionality.

X3 Marketing Group: Google Sites

Additionally, Google sites don’t offer the ability to have a custom domain – this means you don’t truly have your own .COM. Google’s sites instead have a long URL string beginning with “sites.google.com/yournamehere”. This means that any traffic you get isn’t owned by your business and things like social media channels will reflect this. At the outset of this article, we talked about the credibility factor of having a website and not having your own URL is a big no-no in the world of online marketing.

What about a free website builder?

We touched on this above when talking about some of the types of website builders available but we’ll expand a bit more here. Free website builders are certainly a tempting option – especially for those small businesses who are starting out and simply need a web presence. These free options often act as the hosting provider, WYSIWYG (What You See Is What You Get) website editor and, to some degree, design company.
Most free website builders will give you some templates from which to select your website layout and even access to royalty-free, high-quality images to use. You can include functionality like a contact form. With some free website builders you can have your own custom domain with whatever domain extension you’d like (.com, .net, .tv, .co, etc.) but others will restrict your URL to being a subdirectory or subdomain of their site (like the sites.google.com/yournamehere mentioned above).

Another drawback of these free website builders is that they often require their own branding to remain on YOUR site. This is akin to handing someone your business card and it having “Kinko’s!” printed across the top.

As a marketing tool, your website helps establish and, over time, build credibility. It give people who have found you through and online review a place to click to to find out more about your business success. If it appears unprofessional and/or isn’t engaging, potential customers will leave and look elsewhere.

When it comes to websites, there are widely varying degrees of “you-get-what-you-pay-for” for sure but few (if any) digital marketing professionals would agree that a “free” website is much more than a placeholder while you grown-up site is being built.

X3: Local SEO & Word of Mouth. Which way to go.

Local SEO & Word of Mouth. Which way to go.

One of the objections we hear the most from potential clients is that their primary means of finding new clients is through word of mouth. Upon hearing this, it used to be that we’d push back saying that local SEO is a much more effective way of being found by clients who don’t already know your business. Over time however, our views have evolved quite a bit.

Below I’m going to talk about just how important digital marketing is and just how strong the tie between that and word of mouth marketing is.

 

Tactics such as setting up a cool social media ad or experimenting with AI in ecommerce may sound more exciting (and like quicker wins). (originalwordofmouth.com)

First let’s look at how a customer’s research is a factor in word of mouth marketing; according to BrightLocal customers say that positive reviews of a product or company make them more likely to use that business a whopping 91% of the time in the B2B space. What happens after that though? Things like Google, Google My Business, a Google Map and a ton of other aggregators and review sites take over. That’s because things like Google My Business are simply word of mouth in the digital space and a campaign there can have a more targeted and direct reach on platforms like Google.

Typical behavior suggests that those potential customers then learn more about a product – and this is where local SEO efforts plays a massive role. For instance, when it comes to roofing in our area, a Denver SEO expert will tell you that there are about 5,000 roofers licensed to work in Colorado. With all that interference out there, if your local SEO isn’t working for you and you don’t get found in organic Google search or Google My Business, review effectiveness will fall off significantly. Second, how do we get those reviews for a local business?

Finding a good local SEO agency will tell you that getting found for the things that people search Google for – not just your company name – is vital. With the best local SEO campaign firing on all cylinders, Denver SEO for local businesses like roofers will have them showing up in top positions in search engines for things like, “roofers Denver CO” which gets 500 searches per month on average.

Once a business brings aboard a client they then have the opportunity to help them build their reviews. This includes Google Maps and Google My Business optimization which are key places that online reviews are shown. This also includes Facebook reviews in addition to other social media outlets.

We all know Google, and how it has its fingers in every part of the online pie, but what is Google My Business? (yoast.com)

Google My Business, Apple Maps and Bing Places – among other interactive map platforms –  have quickly become some of the most powerful places where a person finds business listings – including your competitor down the street. These platforms harness the knowledge of information in a business profile and couple it with reviews from customers near a particular zip code so the learn and become more informed. They also provide a business owner with a way to respond to client compliments or negative reviews which keeps their online presence transparent and their customer service tactics open.

Another advantage of these platforms is providing a local citation and a bit of local link building. For each business listing there is an opportunity to improve a local ranking factor in search engines with local links back to your businesses website which improves organic search and is one of the SEO tools and tactics which can bring new customers to your online or physical location through Google.

X3: Local SEO & Word of Mouth. Which way to go.

With a massive decrease in the amount of face-to-face interactions due to Covid-19 over the past several months, online reviews and requests for recommendations has become even more important for local businesses. The same holds true for local SEO – the more online research people do for a business, the more information they’re able to find. Google My Business is often the first stop in SERPs (Search Engine Results Pages).

Statcounter reported in 2020 that Google’s search engine market share worldwide is a whopping 92.18% (SOURCE)

A business should be hiring a local SEO company to help navigate those waters so that they can focus on actually running their business. At X3, we are a local business too and when we see someone like a plumber or roofer being dominated by a competitor, we know that the person running that business is a person we can help. It is our job to make sure that search engines like Google show your website and Google My Business shows your business listing first and moves your competitor or product to the second spot. We make sure that a searcher finds you using local keywords which contain things like your city or zip code.

Ever wonder where this whole Google Local thing came from and how it’s changed over time? Then come on in! (moz.com)

The final thing we’ll point to is cost. Let’s face it, on its face word of mouth marketing costs – zero. But does it? In terms of time and effort to share local business values, know how and service with a new client, there is a ton of work that goes into a business growth strategy to find a potential customer. Every minute spent on marketing takes away from a business’s ability to be involved in actually running that business. The cost in sweat equity can quickly go through the roof. This includes trying to do the complex task of managing their own SEO and social media. In fact, even as we go through this article, things like mobile search grow more and more important and a local keyword becomes more impactful since your phone knows your location. Your local ranking is the first thing you want someone nearby to see since many more people shop close-to-home (especially during the COVID-19 pandemic) than anywhere else.

X3: Local SEO & Word of Mouth. Which way to go.

However, when local businesses are looking for affordable local SEO services we love showing an actual example of how the ROI on SEO works. Here’s a quick example:

There are an average of 50,000 Google searches focus on roofing, roof repair, roof replacement, product, etc. in Colorado each month. So let’s say that 5% of those local searches find a particular roofing company, 5% of that 5% become leads and 50% (typical rate of conversions for Denver roofing companies) of that 5% become customers.

50,000 (searches) X 5% = 2,500

2,500 X 5% = 125

125 X 5% = 6.25

6.25 X 50% = ~3.125 new clients per month

 

With the average Denver roof replacement price being about $15,000 that means an estimated ~$550,000 in a year.

When broken down like that, hiring an expert local SEO company with their tools to drive traffic, reviews and more word of mouth is certainly affordable. Your marketing efforts should be focused on the overall value of improving your local search ranking since the return can be so high.

The Bottom Line

Word of mouth marketing is a vital part of establishing trust with both existing and potential clients. However, the effectiveness of much of that trust is the ability for people to then find a business through utilization of the best local SEO services available. Reviews and local search engine marketing work hand in hand to drive revenue and success with any business.

Click here for our article on

5 Ways to improve your local SEO

x3-content-is-king-header-2-1080x429

5 Ways to Improve Your Local SEO

Let’s face it, SEO can be confusing for small business owners. There is a lot of conflicting information on how much small business SEO packages should cost, the effectiveness of different approaches and how long it should take to get a local business to appear on top of Google.

While finding an SEO agency in Denver that actually produces great local seo results can be tough, it is more important than ever for a local business to invest their marketing dollars in improving their digital presence.

With the rise of COVID-19 and new business landscape, more and more people are doing their shopping and research online. Local businesses which a person finds nearby on a Google Map are those who are more likely to get business over a competitor

This means that small business owners can’t afford not to be found by potential customers on Google. At X3, we help local business owners find the perfect small business SEO package for them and guarantee results. Today, we will look at 5 ways that companies can increase their local SEO on Google and other powerful search engines.

X3: 5 Ways to Improve Your Local SEO

1) Avoid Black Hat SEO

If it sounds too good to be true, then it almost always is. This is definitely the case with local SEO and how much it can influence a ranking factor.

In the early days of local SEO, companies could use “keyword” stuffing to jam a bunch of keywords that they wanted to rank for into any page or posts on their website to improve the desired keyword’s ranking.

Today, such shortcuts will get penalized by search engines and do much more harm than good.

If a Denver SEO agency is promising hundreds of backlinks in a short amount of time, it’s another giveaway that they are using black hat SEO efforts. Other black hat tactics include:

-blog comment spam

-cloaking

-keyword stuffing

Growing your company’s digital presence requires hard work over time. Don’t work with a company that takes shortcuts and will hurt your brand and your business and its online presence.

X3: 5 Ways to Improve Your Local SEO

2) Claim your online business listings

There are many places online where your business can appear including social media sites, local indexes, search engines etc. A few of these, to be specific are:

– Google Maps

– Apple Maps

– Bing Places

– Google My Business (including Google Reviews)

Each listing that is claimed and correctly connected to your website provides a valuable backlink to your business and your local SEO near your zip code. Having correct information and being accessible on directories makes your business easier to find for potential customers.

Conversely, each unclaimed listing is a missed opportunity and you could have potential customers looking at incorrect/outdated information. You also could be missing out on responding to negative reviews or customer complaints.

In the early days of the internet, there were relatively few websites, so navigating the web was easy. Once the internet started to expand, however, search engines were created to allow… Source: mailchimp.com

Making sure that all of your online listings have been claimed can take a lot of time. If you have a solid small business SEO package, your agency should be helping you claim and audit all of your business listings.

Working with your agency (who should have much of this knowledge), look for local business directories where local customers may look to find something like plumbers or restaurants nearby. These directories indicate local intent to keep money in their own zip code.

Our website is listed in seolist.org – Colorado Search Engine Optimization Directory

X3: 5 Ways to Improve Your Local SEO

3) Reviews

Ready for a crazy statistic?

According to BrightLocal, 76% of people trust small businesses online reviews as much as a personal recommendation from a friend.

Getting positive reviews means increasing your credibility and trust with your local market and prospective customers. Google My Business and other directories with your business profile are increasingly important to a person looking for your business or product.

A large amount of reviews is also a great indicator to search engines that you are an established company in your market.

Most companies do not prioritize quality reviews from clients enough. Separate yourself from the crowd and prioritize your company’s reviews.In order to have these reviews show up in a Google search, you need to be listed with a local citation. These  include many local directories or aggregators which allow for NAP citations (Name, Address and Phone number) which will guide customers to search results for a local keyword.

WHY ARE NAP CITATIONS IMPORTANT?

Global spending on digital marketing nears $100 billion: study

X3: 5 Ways to Improve Your Local SEO

4) Focus on local link building

Getting local links to your website tells Google that you are an authority in local search for your core services or product. Let’s say that you are a Denver SEO company trying to build credibility in Denver and the surrounding areas – it wouldn’t do much good to build links in Los Angeles, California, since that location isn’t a good ranking factor for a business in Colorado, is it?

This is a mistake that a lot of companies make as they focus on industry specific links in other markets rather than building local links right in their backyard. Having a business profile and NAP citations in something like a local Chamber of Commerce is a great opportunity to find a new potential customer.

THE ULTIMATE LIST: 57 ONLINE BUSINESS DIRECTORIES

Building valuable local SEO links can be tricky as the best links have to be industry relevant and relevant locally. At X3, we help small businesses with the best local link building strategy and do the link building for our clients. Someone looking for Google local listings on mobile search are even more likely to shop with your business as mobile search knowledge becomes even more important accounting for over 80% of Google search by the end of 2020.

Most companies do not prioritize quality reviews from clients enough. Separate yourself from the crowd and prioritize your company’s reviews.

5) Creating local SEO content

Almost half of all Google search queries are searching for local information relative to where a person lives. You can make sure that your small business website shows up in the local rankings with a good local SEO content strategy.

The first step to creating great content is to come up with your local keyword strategy for Google, Bing and the other search engines. Once you have your optimal keyword strategy writing good, long-form content using the keywords in your strategy is a great way to go.

LINK: 9 WAYS TO USE BLOGGING TO RANK IN LOCAL SEARCH 

The best way to implement this is to write great blog posts around your business or service using your keywords and specifically around your local area. You can also make sure that your local ranking is further improved by keeping things like Google My Business up to date with pictures of a current project, your staff or a featured product.

Consistent, high quality blog posts are pivotal to any local SEO strategy and will ensure that you continue to stay relevant for the most valuable keywords in your market.

The Bottom Line

At X3 we are SEO professionals. It is our job to maximize your marketing budget so your digital marketing efforts can turn search engines into that put-one-in-get-two-back money machine I mentioned earlier. It’s also our job to show you how your money is being spent and provide the trust, results and clarity so you can account for each dollar and track conversion goals to see that money grow. Let’s talk.

Trackbacks/Pingbacks

  1. Local SEO & Word of Mouth. Which way to go. – X3 Marketing – […] 5 Ways to improve your local SEO […]
  2. The 3 Best Ways to Market Your Small Business During COVID-19 (Local SEO is #1) | X3 Marketing – […] 5 Ways to Improve Your Local SEO […]