Project Summary
Strategy In Project
- Redesigned Sitemap
- SEO Optimization
- Utilized Imagery
- Integrated Tools
The Challenge
Sport About Apparel Decorating is a family-owned and operated custom apparel company serving Fort Collins, CO and the surrounding area. They provide a variety of custom apparel decorating processes, to help brands and schools share their graphics on t-shirts, sweatshirts, and more. Sport About has a large client base in the front range of Colorado and service client requests of all shapes and sizes.
Sport About came to X3 Marketing group to refresh an outdated website and start gaining traction organically through online means. Most of their business came through referrals, in-store visits, or established relationships, but in a growing digital landscape, the team at Sport About knew how important a robust, responsive, and mobile-friendly website is for clients. With the goal of refreshing the website aesthetic and adding more service pages to tell customers exactly what their offerings entail, X3 built out a strategic web design and sitemap strategy.
The Strategy
Redesigned Sitemap
Focusing on the specific client types they serve, services they offer, and specialties they provide to be relevant to customers looking to partner
SEO Optimization
Using keyword traffic research, high volume keyword pages were optimized for SERPs to grow organic traffic
Utilized Imagery
From only the projects Sport About has completed, so that client expectations aligned from the website to their actual order
Integrated Tools
Such as ReCaptcha, GMB embeds, and more to ensure the site was easy to navigate, optimized for Local SEO, and intuitive against spam
Benefits of Web Redesign
- Improved SEO
- Enhanced Usability
- Mobile Friendliness
- Brand Growth
Proven Results
Brand Recognition
Using only Sports About’s project images, customers can now identify the high-quality work that Sports About provides.
Improved Functionality
Sport About’s website is now mobile-friendly and is quick and responsive across devices.
Customer Journey
Clients now have a much easier time understanding the services offered, and are more easily able to contact Sport About and find their physical store.
Steady Growth
Since the launch of the website, organic traffic is on a steady upward trajectory.
Why Choose X3 Marketing?
At X3 Marketing, we don’t just create marketing strategies—we craft growth-driven solutions that make an impact. Our team of experts is dedicated to helping businesses elevate their brand, generate leads, and achieve measurable success. Here’s why businesses trust us:
Stop Wasting Time & Money on Marketing That Doesn't Deliver!
Let X3 Marketing be your secret weapon for attracting high-quality leads and growing your business. Contact us today for a free consultation and learn how our customized marketing strategies can help you reach more qualified leads, generate more sales, and achieve sustainable growth.
