
Project Summary
Strategy In Project
- Sitemap Design
- SEO Optimized Content
- Brand Consistency
- UX Design
The Challenge
R & J Cabinetry is a locally owned and family operated cabinetry design company. They produce high-end cabinetry and storage designs for clients in any room of their home, including library shelves, kitchen cabinetry, basement bars, and more. Clients of R & J Cabinetry speak highly of the services they provide, and many new clients for the company are referrals from past business.
R&J Cabinetry came to X3 to increase inbound lead volume, and optimize their presence online. With many clients coming in through word-of-mouth, R & J saw a large growth opportunity by expanding their inbound marketing channels. Digital marketing is a strong strategy for increasing lead volume, so R & J partnered with X3 to expand their online presence and design a digital strategy that would work for their small business. R & J came to X3 with a single page website, and desired a winning SEO strategy and updated website design to help grow their business.

The Strategy
Sitemap Design
A strategic sitemap that takes into account SEO and UX is important when creating a website that will generate results.
SEO Optimized Content
Each new page per the sitemap got newly written content, SEO optimized to bring in qualified organic traffic
Brand Consistency
By using only imagery from the client gallery, each page was consistent with expected results for clients.
UX Design
From navigation and relevant content to responsive design and simplified contact options, the end user experience was taken into consideration at every stage of the web design process.

Benefits of Web Redesign
- SEO Growth
- User Experience
- Mobile Friendliness
- Brand Recognition
Proven Results
Brand Recognition
Using only R & J’s project images, customers now have realistic expectations of the services they will receive.
Improved Customer Experience
R & J’s website is now mobile friendly and is quick and responsive across devices.
Relevant Information
With an additional 20 pages on the site now, services offered have never been more clear.
Steady Growth
Now with more pages to rank and a strategic keyword targeting plan, organic traffic is on a steady upward trajectory.
Why Choose X3 Marketing?
At X3 Marketing, we don’t just create marketing strategies—we craft growth-driven solutions that make an impact. Our team of experts is dedicated to helping businesses elevate their brand, generate leads, and achieve measurable success. Here’s why businesses trust us:
EXCELLENT rating
Based on 83 reviews We love X3! Haylee Brauer has been working with us on our website design and SEO. She has been very helpful and we are looking forward to more success in the future. Stacy Young2025-05-05 Katie and her team do amazing work. I'm really happy with the website she made for me. They have done a lot of work and SEO. I looks great! Jonathan Wolford2025-04-23 Katie and her team at X3 Marketing have put on display an unmatched willingness to help leverage and advance my exposure thus growing my business portfolio. Katie has made meeting for our regular progress updates very manageable but moreover lends to their transparency and commitment to a healthy partnership. Never highlinging my abundance of ignorance in the subject but rather helping me understand and moreover negotiate through the vast world of SEO. While marketing can be gamble, on the contrary this venture has only shown great potential and Dividends thus far. Best regards Adam Lion Heart Garage Doors S-Corp Adam Freteluco2025-04-21 Our new website is fantastic and they've been great communicators every step of the way to get our SEOs set up! Looking forward to seeing the fruits of their labor! Meaghan M2025-04-21 Working with X3 and Haylee has been nothing but a pleasure so far. Excited for the future!! Jordan Jensen2025-04-03 Weve been working with X3 Marketing for the past several months. Their SEO strategies are comprehensive, focusing on everything from keyword optimization to improving site speed and user experience. Since partnering with them, we've seen a noticeable increase in website traffic and improved rankings on search engines. If you're looking for a reliable SEO partner to boost your online presence, I highly recommend X3 Marketing. Their expertise and commitment to results are proven. Van Genderen2025-04-01 So we have been with the same marketing company for 5 years and they did ok… we recently moved to X3 and WOW it’s been great. Probably 3x our calls per day so far. Everyone has been extremely helpful and our new website is amazing. They definitely put the work in and keep constant communication with us so we are informed where our marketing dollars are going. Looking forward to the continued success with them and already telling all my business owner buddies they need switch it up if they want real results. Matt Raley2025-03-31 Positive experience with X3 Haylee really takes the time to listen and brainstorm ideas to reach different target audiences. Mike Hepler2025-02-25
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