
Blue Frog Roofing
The challenge
Colorado’s competitive roofing industry is driven by the amount of wind and hail the state experiences regularly. With roughly six thousand licensed roofers, getting noticed ahead of competitors requires not only expertise and great service but also a strong digital marketing strategy. Colorado had just come out of the slowest hail season in decades when Blue Frog Roofing, a well-established company, began working with X3 Marketing Group in late 2020. Blue Frog Roofing wanted to support its expertise and customer service with a strong digital marketing strategy. When X3 Marketing began working with Blue Frog Roofing, the company had an existing WordPress-based website that had little to no SEO applied to it.Â
The Strategy
While residential roofing accounts for a large majority of online searches for roofers in Colorado, marketing for commercial roofing companies is vital to Blue Frog as it makes up 75% of their business. X3 immediately got to work and implemented key improvement strategies, including:.
- Updating and maintaining Blue Frog’s Google My Business listing and other online directories to reflect new projects and services
- Mapping a strategic website publication of location-specific landing pages for service areas to fully optimize SEO
- Improved the website’s structure to increase engagement and ease of use
- Implemented strategies for geotagged images, an in-depth FAQ page, and consistent updating


Proven Results
35 %
Increase in Customer Actions on Google My Business
200 %
Increase in Organic Traffic to bluefrogroofing.com
John Sokoll
Owner, Blue Frog Roofing, Berthoud, Colorado
Why Choose X3 Marketing?
At X3 Marketing, we don’t just create marketing strategies—we craft growth-driven solutions that make an impact. Our team of experts is dedicated to helping businesses elevate their brand, generate leads, and achieve measurable success. Here’s why businesses trust us:
EXCELLENT rating
Based on 83 reviews We love X3! Haylee Brauer has been working with us on our website design and SEO. She has been very helpful and we are looking forward to more success in the future. Stacy Young2025-05-05 Katie and her team do amazing work. I'm really happy with the website she made for me. They have done a lot of work and SEO. I looks great! Jonathan Wolford2025-04-23 Katie and her team at X3 Marketing have put on display an unmatched willingness to help leverage and advance my exposure thus growing my business portfolio. Katie has made meeting for our regular progress updates very manageable but moreover lends to their transparency and commitment to a healthy partnership. Never highlinging my abundance of ignorance in the subject but rather helping me understand and moreover negotiate through the vast world of SEO. While marketing can be gamble, on the contrary this venture has only shown great potential and Dividends thus far. Best regards Adam Lion Heart Garage Doors S-Corp Adam Freteluco2025-04-21 Our new website is fantastic and they've been great communicators every step of the way to get our SEOs set up! Looking forward to seeing the fruits of their labor! Meaghan M2025-04-21 Working with X3 and Haylee has been nothing but a pleasure so far. Excited for the future!! Jordan Jensen2025-04-03 Weve been working with X3 Marketing for the past several months. Their SEO strategies are comprehensive, focusing on everything from keyword optimization to improving site speed and user experience. Since partnering with them, we've seen a noticeable increase in website traffic and improved rankings on search engines. If you're looking for a reliable SEO partner to boost your online presence, I highly recommend X3 Marketing. Their expertise and commitment to results are proven. Van Genderen2025-04-01 So we have been with the same marketing company for 5 years and they did ok… we recently moved to X3 and WOW it’s been great. Probably 3x our calls per day so far. Everyone has been extremely helpful and our new website is amazing. They definitely put the work in and keep constant communication with us so we are informed where our marketing dollars are going. Looking forward to the continued success with them and already telling all my business owner buddies they need switch it up if they want real results. Matt Raley2025-03-31 Positive experience with X3 Haylee really takes the time to listen and brainstorm ideas to reach different target audiences. Mike Hepler2025-02-25
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