The Challenge
When Roots Heating & Air first connected with us, they were ready to grow, but their digital presence wasn’t built to support that momentum. Their biggest need was visibility: how do we reach more local customers online? They also needed a strategy that turned attention into action, ensuring traffic converted into real business. The goal wasn’t just more clicks, it was long-term growth reflected in revenue, staffing, and expansion.
The Strategy
Optimized their Google profile for performance
Built high-quality backlinks to increase authority
Developed a local keyword strategy with strong intent
Upgraded their site speed, UX design, and SEO to improve rankings and conversions
Proven Results
Organic Traffic & Referring Domains Growth
Over the last 12–18 months, Roots Heating & Air saw a 4x increase in monthly organic traffic and a sharp rise in authority through over 650 new referring domains. This sustained growth created lasting visibility in search.
Keyword Ranking Performance
Their visibility continues to grow across search:
Business Impact Beyond the Numbers
-50% increase in revenue from 2023 to 2024
-In 2025, they've already matched their full 2024 revenue
-They’ve also added 3 new team members and a new service truck to meet growing demand
Final Thoughts
Roots Heating & Air trusted us to help them grow—and together, we built a digital strategy that delivered measurable impact. From visibility and SEO performance to real-world business expansion, this is what happens when the right foundation meets the right momentum.
Why Choose X3 Marketing?
At X3 Marketing, we don’t just create marketing strategies—we craft growth-driven solutions that make an impact. Our team of experts is dedicated to helping businesses elevate their brand, generate leads, and achieve measurable success. Here’s why businesses trust us:
Stop Wasting Time & Money on Marketing That Doesn't Deliver!
Let X3 Marketing be your secret weapon for attracting high-quality leads and growing your business. Contact us today for a free consultation and learn how our customized marketing strategies can help you reach more qualified leads, generate more sales, and achieve sustainable growth.