
The Challenge
Christopher’s Heating is a family owned and operated heating and air conditioning company in Windsor, CO. They specialize in furnaces, boilers, air conditioners, water heaters, and duct cleaning. The team at Christopher’s heating and air conditioning pride themselves on three generations of experience and a passion for customer relationships, and offer extensive knowledge and dedicated craftsmanship. Since customer relationships and top-notch service matter most to their team, they partnered with X3 to boost their online presence and engage new customers.
The goal for the team at Christopher’s Heating was to create a consistent flow of incoming high-quality leads. Christopher’s Heating has a great local reputation, so building upon that and expanding the business in their area was the focus. Though strategies were executed for building out a robust and mobile-friendly website and implementing SEO campaigns, X3 identified that organic search traffic would not be enough in the competitive HVAC industry. In order to get Christopher’s Heating exposed to enough high quality leads, X3 devised a Google Ads strategy, centered around Local Services.
The Strategy
The best way to find high quality leads is to understand the audience, and expose them to relevant ads at key moments in their customer journey. For a locally owned, service based company like Christopher’s Heating, the best way to reach customers is when they are searching for the services they need, and the business offers. With that in mind, X3 implemented:
Local Service Ads Campaign
To appeal to the local customers that Christopher’s Heating strives to serve, X3 implemented a Local Service Ads strategy, increasing targeted impressions and conversions.
trategic Budgeting
By being very specific about the percentage of budget allocated to each campaign on Google Ads, Christopher’s Heating could put more resources behind ads that were getting traction, such as duct cleaning versus other services.
Targeted Keywords-
By using targeted keywords related to Christopher’s Heating’s services, X3 could capitalize on existing SEO and ultimately bring more traffic to the site.
Website Design
Customer Journey goes from ad clicks to website views. Optimizing the website for customers to land on and take further action was key in providing higher quality leads to Christopher’s Heating.
Proven Results
Following the implementation of the Local Services Google Ads campaign, Christopher’s Heating has seen exciting lead growth and improved website traffic.
Higher Quality Leads: Targeted Local Ads have brought warmer leads, based on their active need for HVAC Services.
Increased Traffic: Since working with X3, Christopher’s Heating has seen growth across all traffic sources.
Greater Visibility: Impressions across Google Search have increased to 1k/mo and Google Maps over 500/mo.
Why Choose X3 Marketing?
At X3 Marketing, we don’t just create marketing strategies—we craft growth-driven solutions that make an impact. Our team of experts is dedicated to helping businesses elevate their brand, generate leads, and achieve measurable success. Here’s why businesses trust us:
EXCELLENT rating
Based on 83 reviews We love X3! Haylee Brauer has been working with us on our website design and SEO. She has been very helpful and we are looking forward to more success in the future. Stacy Young2025-05-05 Katie and her team do amazing work. I'm really happy with the website she made for me. They have done a lot of work and SEO. I looks great! Jonathan Wolford2025-04-23 Katie and her team at X3 Marketing have put on display an unmatched willingness to help leverage and advance my exposure thus growing my business portfolio. Katie has made meeting for our regular progress updates very manageable but moreover lends to their transparency and commitment to a healthy partnership. Never highlinging my abundance of ignorance in the subject but rather helping me understand and moreover negotiate through the vast world of SEO. While marketing can be gamble, on the contrary this venture has only shown great potential and Dividends thus far. Best regards Adam Lion Heart Garage Doors S-Corp Adam Freteluco2025-04-21 Our new website is fantastic and they've been great communicators every step of the way to get our SEOs set up! Looking forward to seeing the fruits of their labor! Meaghan M2025-04-21 Working with X3 and Haylee has been nothing but a pleasure so far. Excited for the future!! Jordan Jensen2025-04-03 Weve been working with X3 Marketing for the past several months. Their SEO strategies are comprehensive, focusing on everything from keyword optimization to improving site speed and user experience. Since partnering with them, we've seen a noticeable increase in website traffic and improved rankings on search engines. If you're looking for a reliable SEO partner to boost your online presence, I highly recommend X3 Marketing. Their expertise and commitment to results are proven. Van Genderen2025-04-01 So we have been with the same marketing company for 5 years and they did ok… we recently moved to X3 and WOW it’s been great. Probably 3x our calls per day so far. Everyone has been extremely helpful and our new website is amazing. They definitely put the work in and keep constant communication with us so we are informed where our marketing dollars are going. Looking forward to the continued success with them and already telling all my business owner buddies they need switch it up if they want real results. Matt Raley2025-03-31 Positive experience with X3 Haylee really takes the time to listen and brainstorm ideas to reach different target audiences. Mike Hepler2025-02-25
Stop Wasting Time & Money on Marketing That Doesn't Deliver!
Let X3 Marketing be your secret weapon for attracting high-quality leads and growing your business. Contact us today for a free consultation and learn how our customized marketing strategies can help you reach more qualified leads, generate more sales, and achieve sustainable growth.