The Challenge
Bare Radiance, a leading day spa and aesthetics clinic in Westminster, CO, partnered with us in April 2024. Their services—including injectables, laser hair removal, and skin care—were in high demand locally, but their digital presence didn’t reflect their expertise. With limited online visibility, an underperforming website, and disjointed marketing channels, they struggled to attract their target market through organic search, paid search, or social media.
They needed a unified digital marketing strategy—one that would increase brand awareness, drive qualified web traffic, and deliver measurable ROI through better patient acquisition, engagement, and retention.
The Strategy
Our approach was built on omnichannel marketing, combining SEO, content creation, advertising, and user experience design to ensure every marketing channel worked in harmony. This wasn’t about isolated tactics—it was about alignment between platforms, channels, and messaging.
- Rebuilt the site with modern web architecture and mobile-first web design
- Optimized metadata, HTML elements, site map structure, and accessibility for better search engine indexing
- Eliminated duplicate content and enhanced crawlability using structured data and technical SEO tools
- Integrated a content management system (CMS) for ongoing SEO content updates
- Conducted deep keyword research with a focus on local SEO, aesthetics, laser, injectables, and medical weight loss services
- Performed competitor analysis and SEO audit to identify content gaps and areas for ranking improvement
- Used SEO tools including Google Search Console and Semrush to monitor keyword ranking and organic search traffic
- Built high-authority backlinks and focused on internal link structure to improve domain authority and search engine visibility
- Deployed a full content marketing strategy including SEO blogs, service page enhancements, and newsletter content
- Aligned Google Ads and Meta ad campaigns with keyword targets to boost search advertising and paid traffic sources
- Used contextual advertising and native advertising to increase brand reach without disrupting user experience
- Monitored analytics and bounce rate data to improve campaign performance and user engagement
- Managed social media content creation with a focus on beauty, therapy, rejuvenation, and behind-the-scenes footage
- Utilized Instagram Reels, Stories, and image carousels to drive traffic back to the website landing page
- Applied influencer marketing and word-of-mouth strategies to extend digital footprint
- Designed high-converting email campaigns using Constant Contact to promote seasonal services and re-engage past patients
- Used customer relationship management tools to segment the audience and improve patient satisfaction
- Increased open rate and response through SMS reminders and personalization strategies
- Leveraged analytics platforms like Google Analytics and pageview tracking tools to monitor conversions
- Continuously ran A/B tests and CRO (conversion rate optimization) experiments on CTA placement and design
- Used web traffic reports, traffic sources, and SEO performance dashboards to fine-tune all campaigns
Proven Results
Organic Traffic & Keyword Growth
With integrated SEO and content marketing, Bare Radiance saw a massive influx of organic website traffic and visibility across local search and the world wide web. This growth is backed by strong domain authority, organic search performance, and increased patient leads from search engine results pages.
Keyword Ranking Performance
By aligning their content with real user intent and targeting high-converting keywords, Bare Radiance’s organic presence grew steadily. Optimized anchor text, link building, and search engine marketing strategies all contributed to lasting results.
Social Media & Engagement
The integration of video marketing, user-generated content, and targeted storytelling resulted in 2,000+ views per post on Instagram, expanding reach while building trust with new and returning customers.
Business Impact Beyond the Numbers
- Increased patient bookings through both organic search and online advertising
- Elevated brand positioning across search engines, Google My Business, and Meta
- Boosted website traffic and reduced bounce rate with a better mobile and desktop user experience
- Improved ROI from paid campaigns through strategic audience targeting and market research
- Email and SMS open rate improvements led to increased rebooking and client loyalty
- Increased organic search Google Analytics traffic by over 300% year-over-year
Final Thoughts
This success wasn’t driven by a single tactic—it came from a connected, data-informed strategy across every major digital channel. Bare Radiance’s growth reflects what happens when marketing campaigns are aligned, content strategy supports user behavior, and each advertising campaign is optimized for the right audience.
From technical SEO and backlink strategy to social media marketing, local search optimization, and patient-centered content marketing, we helped turn visibility into real patient growth. This is digital transformation done right—and a testament to what’s possible when brand, data, and digital media work together to support your business goals.
Why Choose X3 Marketing?
At X3 Marketing, we don’t just create marketing strategies—we craft growth-driven solutions that make an impact. Our team of experts is dedicated to helping businesses elevate their brand, generate leads, and achieve measurable success. Here’s why businesses trust us:
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