Christopher & Heating

Web Design Case Study

Get started today with our SEO experts!

Google Ads Case Study
Google Ads Case Study

The Challenge

Christopher’s Heating is a family owned and operated heating and air conditioning company in Windsor, CO. They specialize in furnaces, boilers, air conditioners, water heaters, and duct cleaning. The team at Christopher’s heating and air conditioning pride themselves on three generations of experience and a passion for customer relationships, and offer extensive knowledge and dedicated craftsmanship. Since customer relationships and top-notch service matter most to their team, they partnered with X3 to boost their online presence and engage new customers.

The goal for the team at Christopher’s Heating was to create a consistent flow of incoming high-quality leads. Christopher’s Heating has a great local reputation, so building upon that and expanding the business in their area was the focus. Though strategies were executed for building out a robust and mobile-friendly website and implementing SEO campaigns, X3 identified that organic search traffic would not be enough in the competitive HVAC industry. In order to get Christopher’s Heating exposed to enough high quality leads, X3 devised a Google Ads strategy, centered around Local Services.

The Challenge: Advertising Obstacles for Christopher Heating

The best way to find high quality leads is to understand the audience, and expose them to relevant ads at key moments in their customer journey. For a locally owned, service based company like Christopher’s Heating, the best way to reach customers is when they are searching for the services they need, and the business offers. With that in mind, X3 implemented:

Local Service Ads Campaign

To appeal to the local customers that Christopher’s Heating strives to serve, X3 implemented a Local Service Ads strategy, increasing targeted impressions and conversions.

Targeted Keywords

By using targeted keywords related to Christopher’s Heating’s services, X3 could capitalize on existing SEO and ultimately bring more traffic to the site.

trategic Budgeting

By being very specific about the percentage of budget allocated to each campaign on Google Ads, Christopher’s Heating could put more resources behind ads that were getting traction, such as duct cleaning versus other services.

Website Design

Customer Journey goes from ad clicks to website views. Optimizing the website for customers to land on and take further action was key in providing higher quality leads to Christopher’s Heating.

Proven Results

Following the implementation of the Local Services Google Ads campaign, Christopher’s Heating has seen exciting lead growth and improved website traffic.

Higher Quality Leads

Targeted Local Ads have brought warmer leads, based on their active need for HVAC Services.
R J Cabinatery
Increased Traffic

Increased Traffic

Since working with X3, Christopher’s Heating has seen growth across all traffic sources.

Greater Visibility

Impressions across Google Search have increased to 1k/mo and Google Maps over 500/mo.
SEO Service Brighton

Why Choose Us

Reason Why Our Clients Love To Work With X3 Marketing?

Digital Marketing Agency

Need Results? Partner With X3 Marketing!

At X3 Marketing, we do more than market your business—we partner with you to achieve meaningful, measurable growth. Our holistic approach blends SEO, PPC, web design, social media marketing, and more into a tailored strategy designed to meet your specific goals.

Excellent rating
Based on 95 reviews
Google star 1Google star 2Google star 3Google star 4Google star 5
Google star 1Google star 2Google star 3Google star 4Google star 5
Halle at X3 Marketing has been awesome to work with. Very responsive to questions and requests and is patient with those of us that don't understand the digital marketing world but value the importance of it. Highly recommend X3!
Ron Erickson profile picture
Ron Erickson
Google star 1Google star 2Google star 3Google star 4Google star 5
X3 has been doing the marketing for the swim school I work for. I recently took over as the content manager and Haley and Halle have been extremely easy to work with: Great response time, knowledgeable, capable, and creative. I'm very impressed!
Becca Rehme profile picture
Becca Rehme
Google star 1Google star 2Google star 3Google star 4Google star 5
Haylee and X3 have been great to work with alongside a joint client. Clear communication, reporting, and expectations are an underrated thing in marketing these days, and to see how X3 and the team approach these things as an agency are a welcome change. Thanks for helping myself and my clients out, X3!
Jay Volak profile picture
Jay Volak
Google star 1Google star 2Google star 3Google star 4Google star 5
If you want to grow your business, you need X3 Marketing. They are professional, transparent with their data, and they deliver high-quality leads that actually convert into jobs. Nick has been so helpful with our SEO and Website and even helped us get a CRM all set up named housecall pro.
Trevor Daniels profile picture
Trevor Daniels
Google star 1Google star 2Google star 3Google star 4Google star 5
X3 has helped our family owned HVAC business get to the next level. In the 2.5 years that we’ve been working with Haylee and the team at X3 we’ve seen our annual sales double year over year. Our expectation is the same for 2026! Not only that, they provide a hands on approach, with monthly strategy meetings and are also available via text/email anytime we need them. We’re also now using them to manage our social media. This is the team you need to grow your business!
Alexandra Thompson profile picture
Alexandra Thompson
Google star 1Google star 2Google star 3Google star 4Google star 5
Love these guys there the best, helped my business grow substanially
Jared profile picture
Jared
Google star 1Google star 2Google star 3Google star 4Google star 5
I’ve had an outstanding experience with Xthree marketing! From the very start, their team was incredibly knowledgeable and attentive to my business’s needs. They took the time to understand my goals and created a customized SEO strategy that delivered real, tangible results. Within just a few months, I saw a noticeable improvement in our local search rankings and a significant increase in website traffic aswell 💪🏻
CARSON JOLLIFFE profile picture
CARSON JOLLIFFE
Google star 1Google star 2Google star 3Google star 4Google star 5
"I had an amazing experience with X3 Marketing! Their creativity and dedication truly set them apart. The team understood my vision and brought it to life in ways I never imagined. If you're looking for top-notch marketing solutions delivered with a personal touch, look no further. Highly recommended!" Best Wishes Ado Renovations
Adnan Gazibara profile picture
Adnan Gazibara
Google star 1Google star 2Google star 3Google star 4Google star 5
We were with our previous marketing company for five years, and things were just okay. After switching to X3, everything changed—our daily call volume has nearly doubled. The team has been super helpful, and our new website looks fantastic. They keep in constant communication and make sure we know where every marketing dollar is being spent. We’re excited to keep growing with them and are already telling all our business-owner friends they should switch if they want real results.
AWM Team profile picture
AWM Team
Google star 1Google star 2Google star 3Google star 4Google star 5
We worked with the same marketing company for five years and the results were just… okay. We recently switched to X3, and WOW—what a difference. Our call volume has already doubled, and the entire team has been incredibly helpful throughout the transition. Our new website looks amazing, and X3 has been great about communicating consistently so we always know exactly where our marketing dollars are going. We’re excited about the continued success ahead and are already telling all our fellow business owners that if they want real results, they should make the switch too.
Matt Raley profile picture
Matt Raley

Why Choose X3 Marketing?

Digital Marketing Agency

Need Results? Partner With X3 Marketing!

At X3 Marketing, we don’t just create marketing strategies—we craft growth-driven solutions that make an impact. Our team of experts is dedicated to helping businesses elevate their brand, generate leads, and achieve measurable success. Here’s why businesses trust us:

Excellent rating
Based on 95 reviews
Google star 1Google star 2Google star 3Google star 4Google star 5
Google star 1Google star 2Google star 3Google star 4Google star 5
Halle at X3 Marketing has been awesome to work with. Very responsive to questions and requests and is patient with those of us that don't understand the digital marketing world but value the importance of it. Highly recommend X3!
Ron Erickson profile picture
Ron Erickson
Google star 1Google star 2Google star 3Google star 4Google star 5
X3 has been doing the marketing for the swim school I work for. I recently took over as the content manager and Haley and Halle have been extremely easy to work with: Great response time, knowledgeable, capable, and creative. I'm very impressed!
Becca Rehme profile picture
Becca Rehme
Google star 1Google star 2Google star 3Google star 4Google star 5
Haylee and X3 have been great to work with alongside a joint client. Clear communication, reporting, and expectations are an underrated thing in marketing these days, and to see how X3 and the team approach these things as an agency are a welcome change. Thanks for helping myself and my clients out, X3!
Jay Volak profile picture
Jay Volak
Google star 1Google star 2Google star 3Google star 4Google star 5
If you want to grow your business, you need X3 Marketing. They are professional, transparent with their data, and they deliver high-quality leads that actually convert into jobs. Nick has been so helpful with our SEO and Website and even helped us get a CRM all set up named housecall pro.
Trevor Daniels profile picture
Trevor Daniels
Google star 1Google star 2Google star 3Google star 4Google star 5
X3 has helped our family owned HVAC business get to the next level. In the 2.5 years that we’ve been working with Haylee and the team at X3 we’ve seen our annual sales double year over year. Our expectation is the same for 2026! Not only that, they provide a hands on approach, with monthly strategy meetings and are also available via text/email anytime we need them. We’re also now using them to manage our social media. This is the team you need to grow your business!
Alexandra Thompson profile picture
Alexandra Thompson
Google star 1Google star 2Google star 3Google star 4Google star 5
Love these guys there the best, helped my business grow substanially
Jared profile picture
Jared
Google star 1Google star 2Google star 3Google star 4Google star 5
I’ve had an outstanding experience with Xthree marketing! From the very start, their team was incredibly knowledgeable and attentive to my business’s needs. They took the time to understand my goals and created a customized SEO strategy that delivered real, tangible results. Within just a few months, I saw a noticeable improvement in our local search rankings and a significant increase in website traffic aswell 💪🏻
CARSON JOLLIFFE profile picture
CARSON JOLLIFFE
Google star 1Google star 2Google star 3Google star 4Google star 5
"I had an amazing experience with X3 Marketing! Their creativity and dedication truly set them apart. The team understood my vision and brought it to life in ways I never imagined. If you're looking for top-notch marketing solutions delivered with a personal touch, look no further. Highly recommended!" Best Wishes Ado Renovations
Adnan Gazibara profile picture
Adnan Gazibara
Google star 1Google star 2Google star 3Google star 4Google star 5
We were with our previous marketing company for five years, and things were just okay. After switching to X3, everything changed—our daily call volume has nearly doubled. The team has been super helpful, and our new website looks fantastic. They keep in constant communication and make sure we know where every marketing dollar is being spent. We’re excited to keep growing with them and are already telling all our business-owner friends they should switch if they want real results.
AWM Team profile picture
AWM Team
Google star 1Google star 2Google star 3Google star 4Google star 5
We worked with the same marketing company for five years and the results were just… okay. We recently switched to X3, and WOW—what a difference. Our call volume has already doubled, and the entire team has been incredibly helpful throughout the transition. Our new website looks amazing, and X3 has been great about communicating consistently so we always know exactly where our marketing dollars are going. We’re excited about the continued success ahead and are already telling all our fellow business owners that if they want real results, they should make the switch too.
Matt Raley profile picture
Matt Raley

Why Choose X3 Marketing?

Digital Marketing Agency

Need Results? Partner With X3 Marketing!

At X3 Marketing, we don’t just create marketing strategies—we craft growth-driven solutions that make an impact. Our team of experts is dedicated to helping businesses elevate their brand, generate leads, and achieve measurable success. Here’s why businesses trust us:

Review

Our Results

Excellent rating
Based on 95 reviews
Google star 1Google star 2Google star 3Google star 4Google star 5
Google star 1Google star 2Google star 3Google star 4Google star 5
Halle at X3 Marketing has been awesome to work with. Very responsive to questions and requests and is patient with those of us that don't understand the digital marketing world but value the importance of it. Highly recommend X3!
Ron Erickson profile picture
Ron Erickson
Google star 1Google star 2Google star 3Google star 4Google star 5
X3 has been doing the marketing for the swim school I work for. I recently took over as the content manager and Haley and Halle have been extremely easy to work with: Great response time, knowledgeable, capable, and creative. I'm very impressed!
Becca Rehme profile picture
Becca Rehme
Google star 1Google star 2Google star 3Google star 4Google star 5
Haylee and X3 have been great to work with alongside a joint client. Clear communication, reporting, and expectations are an underrated thing in marketing these days, and to see how X3 and the team approach these things as an agency are a welcome change. Thanks for helping myself and my clients out, X3!
Jay Volak profile picture
Jay Volak
Google star 1Google star 2Google star 3Google star 4Google star 5
If you want to grow your business, you need X3 Marketing. They are professional, transparent with their data, and they deliver high-quality leads that actually convert into jobs. Nick has been so helpful with our SEO and Website and even helped us get a CRM all set up named housecall pro.
Trevor Daniels profile picture
Trevor Daniels
Google star 1Google star 2Google star 3Google star 4Google star 5
X3 has helped our family owned HVAC business get to the next level. In the 2.5 years that we’ve been working with Haylee and the team at X3 we’ve seen our annual sales double year over year. Our expectation is the same for 2026! Not only that, they provide a hands on approach, with monthly strategy meetings and are also available via text/email anytime we need them. We’re also now using them to manage our social media. This is the team you need to grow your business!
Alexandra Thompson profile picture
Alexandra Thompson
Google star 1Google star 2Google star 3Google star 4Google star 5
Love these guys there the best, helped my business grow substanially
Jared profile picture
Jared
Google star 1Google star 2Google star 3Google star 4Google star 5
I’ve had an outstanding experience with Xthree marketing! From the very start, their team was incredibly knowledgeable and attentive to my business’s needs. They took the time to understand my goals and created a customized SEO strategy that delivered real, tangible results. Within just a few months, I saw a noticeable improvement in our local search rankings and a significant increase in website traffic aswell 💪🏻
CARSON JOLLIFFE profile picture
CARSON JOLLIFFE
Google star 1Google star 2Google star 3Google star 4Google star 5
"I had an amazing experience with X3 Marketing! Their creativity and dedication truly set them apart. The team understood my vision and brought it to life in ways I never imagined. If you're looking for top-notch marketing solutions delivered with a personal touch, look no further. Highly recommended!" Best Wishes Ado Renovations
Adnan Gazibara profile picture
Adnan Gazibara
Google star 1Google star 2Google star 3Google star 4Google star 5
We were with our previous marketing company for five years, and things were just okay. After switching to X3, everything changed—our daily call volume has nearly doubled. The team has been super helpful, and our new website looks fantastic. They keep in constant communication and make sure we know where every marketing dollar is being spent. We’re excited to keep growing with them and are already telling all our business-owner friends they should switch if they want real results.
AWM Team profile picture
AWM Team
Google star 1Google star 2Google star 3Google star 4Google star 5
We worked with the same marketing company for five years and the results were just… okay. We recently switched to X3, and WOW—what a difference. Our call volume has already doubled, and the entire team has been incredibly helpful throughout the transition. Our new website looks amazing, and X3 has been great about communicating consistently so we always know exactly where our marketing dollars are going. We’re excited about the continued success ahead and are already telling all our fellow business owners that if they want real results, they should make the switch too.
Matt Raley profile picture
Matt Raley
Scroll to Top