Aire Serv X3 Marketing Group

Social Media Ads Case Study

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Aire Serv Social Media Ads Project Summary and Results

Facebook is one of the largest advertising and social media platforms in the world. Businesses of all sizes and across industries can use Meta advertising to grow and attract qualified leads. For a locally operated, service based company like Aire Serv.

Strategy In Project

The Challenge

Aire Serv Lakewood is a local branch of a large heating and air conditioning company, serving the Lakewood and Denver Metro area with excellent service for commercial and residential properties. With upfront pricing and service 24/7, Aire Serv offers professional service that keeps customers coming back and referring their business to friends. Customer relationships and state-of-the-art tools and services are of the utmost importance to Aire Serv, but during slower times of the year, Aire Serv was seeking to grow lead generation through online means.

Aire Serv partnered with X3 to help grow lead volume for specific services, such as their whole home humidifier installation and furnace repair. As with most marketing plans, one channel is not enough for a campaign to be successful. X3 devised a robust plan that included SEO and Paid Search Advertising, but one successful strategy within this plan included a targeted social media advertising campaign.

Social Media Ads

The Strategy

Facebook is one of the largest advertising and social media platforms in the world. Businesses of all sizes and across industries can use Meta advertising to grow and attract qualified leads. For a locally operated, service based company like Aire Serv, it was important to design a targeted Facebook campaign to reach their intended audience for lead generation. With this in mind, X3:

Created Urgency

Aire Serv offers a multitude of services, but wanted to grow furnace tune-ups and humidifier installations. By offering discounts and sharing future expected price increases, urgency was created in individuals who viewed the ads.

Engaging Ad Graphics

By utilizing the popular reels format and creating images that were aesthetically pleasing, the ads were inviting to view, meaning engagement was amplified.

Utilized Facebook Audiences

Meta has a robust audience targeting feature, so X3 strategically created audiences that would resonate with these ads, by age group, location, and interest.

Targeted Ad Copy

An important part of any campaign is getting the right message across to the right consumer. By creating ad copy that captures attention, creates interest, and encourages desire, consumers are more likely to act.

Removed Barriers

Lastly, the more steps there are for a client to respond to a call to action, the less likely they are to convert. By creating a lead form directly on Facebook, vs having leads go to the site, then to a form, it removes a step and encourages consumer responses.

Proven Results

Following the implementation of the Social Media Ads campaign, Aire Serv has seen encouraging lead growth. Averaging at least one lead per day for these services has been instrumental in the growth of the Lakewood Aire Serv Heating and Cooling, as Aire Serv converts 1 out of every 4 leads, bringing in approximately 7-8 new jobs each month.
Social Media Ads

Why Choose Us

Reason Why Our Clients Love To Work With X3 Marketing?

Digital Marketing Agency

Need Results? Partner With X3 Marketing!

At X3 Marketing, we do more than market your business—we partner with you to achieve meaningful, measurable growth. Our holistic approach blends SEO, PPC, web design, social media marketing, and more into a tailored strategy designed to meet your specific goals.

Excellent rating
Based on 95 reviews
Google star 1Google star 2Google star 3Google star 4Google star 5
Google star 1Google star 2Google star 3Google star 4Google star 5
Halle at X3 Marketing has been awesome to work with. Very responsive to questions and requests and is patient with those of us that don't understand the digital marketing world but value the importance of it. Highly recommend X3!
Ron Erickson profile picture
Ron Erickson
Google star 1Google star 2Google star 3Google star 4Google star 5
X3 has been doing the marketing for the swim school I work for. I recently took over as the content manager and Haley and Halle have been extremely easy to work with: Great response time, knowledgeable, capable, and creative. I'm very impressed!
Becca Rehme profile picture
Becca Rehme
Google star 1Google star 2Google star 3Google star 4Google star 5
Haylee and X3 have been great to work with alongside a joint client. Clear communication, reporting, and expectations are an underrated thing in marketing these days, and to see how X3 and the team approach these things as an agency are a welcome change. Thanks for helping myself and my clients out, X3!
Jay Volak profile picture
Jay Volak
Google star 1Google star 2Google star 3Google star 4Google star 5
If you want to grow your business, you need X3 Marketing. They are professional, transparent with their data, and they deliver high-quality leads that actually convert into jobs. Nick has been so helpful with our SEO and Website and even helped us get a CRM all set up named housecall pro.
Trevor Daniels profile picture
Trevor Daniels
Google star 1Google star 2Google star 3Google star 4Google star 5
X3 has helped our family owned HVAC business get to the next level. In the 2.5 years that we’ve been working with Haylee and the team at X3 we’ve seen our annual sales double year over year. Our expectation is the same for 2026! Not only that, they provide a hands on approach, with monthly strategy meetings and are also available via text/email anytime we need them. We’re also now using them to manage our social media. This is the team you need to grow your business!
Alexandra Thompson profile picture
Alexandra Thompson
Google star 1Google star 2Google star 3Google star 4Google star 5
Love these guys there the best, helped my business grow substanially
Jared profile picture
Jared
Google star 1Google star 2Google star 3Google star 4Google star 5
I’ve had an outstanding experience with Xthree marketing! From the very start, their team was incredibly knowledgeable and attentive to my business’s needs. They took the time to understand my goals and created a customized SEO strategy that delivered real, tangible results. Within just a few months, I saw a noticeable improvement in our local search rankings and a significant increase in website traffic aswell 💪🏻
CARSON JOLLIFFE profile picture
CARSON JOLLIFFE
Google star 1Google star 2Google star 3Google star 4Google star 5
"I had an amazing experience with X3 Marketing! Their creativity and dedication truly set them apart. The team understood my vision and brought it to life in ways I never imagined. If you're looking for top-notch marketing solutions delivered with a personal touch, look no further. Highly recommended!" Best Wishes Ado Renovations
Adnan Gazibara profile picture
Adnan Gazibara
Google star 1Google star 2Google star 3Google star 4Google star 5
We were with our previous marketing company for five years, and things were just okay. After switching to X3, everything changed—our daily call volume has nearly doubled. The team has been super helpful, and our new website looks fantastic. They keep in constant communication and make sure we know where every marketing dollar is being spent. We’re excited to keep growing with them and are already telling all our business-owner friends they should switch if they want real results.
AWM Team profile picture
AWM Team
Google star 1Google star 2Google star 3Google star 4Google star 5
We worked with the same marketing company for five years and the results were just… okay. We recently switched to X3, and WOW—what a difference. Our call volume has already doubled, and the entire team has been incredibly helpful throughout the transition. Our new website looks amazing, and X3 has been great about communicating consistently so we always know exactly where our marketing dollars are going. We’re excited about the continued success ahead and are already telling all our fellow business owners that if they want real results, they should make the switch too.
Matt Raley profile picture
Matt Raley

Why Choose X3 Marketing?

Digital Marketing Agency

Need Results? Partner With X3 Marketing!

At X3 Marketing, we don’t just create marketing strategies—we craft growth-driven solutions that make an impact. Our team of experts is dedicated to helping businesses elevate their brand, generate leads, and achieve measurable success. Here’s why businesses trust us:

Excellent rating
Based on 95 reviews
Google star 1Google star 2Google star 3Google star 4Google star 5
Google star 1Google star 2Google star 3Google star 4Google star 5
Halle at X3 Marketing has been awesome to work with. Very responsive to questions and requests and is patient with those of us that don't understand the digital marketing world but value the importance of it. Highly recommend X3!
Ron Erickson profile picture
Ron Erickson
Google star 1Google star 2Google star 3Google star 4Google star 5
X3 has been doing the marketing for the swim school I work for. I recently took over as the content manager and Haley and Halle have been extremely easy to work with: Great response time, knowledgeable, capable, and creative. I'm very impressed!
Becca Rehme profile picture
Becca Rehme
Google star 1Google star 2Google star 3Google star 4Google star 5
Haylee and X3 have been great to work with alongside a joint client. Clear communication, reporting, and expectations are an underrated thing in marketing these days, and to see how X3 and the team approach these things as an agency are a welcome change. Thanks for helping myself and my clients out, X3!
Jay Volak profile picture
Jay Volak
Google star 1Google star 2Google star 3Google star 4Google star 5
If you want to grow your business, you need X3 Marketing. They are professional, transparent with their data, and they deliver high-quality leads that actually convert into jobs. Nick has been so helpful with our SEO and Website and even helped us get a CRM all set up named housecall pro.
Trevor Daniels profile picture
Trevor Daniels
Google star 1Google star 2Google star 3Google star 4Google star 5
X3 has helped our family owned HVAC business get to the next level. In the 2.5 years that we’ve been working with Haylee and the team at X3 we’ve seen our annual sales double year over year. Our expectation is the same for 2026! Not only that, they provide a hands on approach, with monthly strategy meetings and are also available via text/email anytime we need them. We’re also now using them to manage our social media. This is the team you need to grow your business!
Alexandra Thompson profile picture
Alexandra Thompson
Google star 1Google star 2Google star 3Google star 4Google star 5
Love these guys there the best, helped my business grow substanially
Jared profile picture
Jared
Google star 1Google star 2Google star 3Google star 4Google star 5
I’ve had an outstanding experience with Xthree marketing! From the very start, their team was incredibly knowledgeable and attentive to my business’s needs. They took the time to understand my goals and created a customized SEO strategy that delivered real, tangible results. Within just a few months, I saw a noticeable improvement in our local search rankings and a significant increase in website traffic aswell 💪🏻
CARSON JOLLIFFE profile picture
CARSON JOLLIFFE
Google star 1Google star 2Google star 3Google star 4Google star 5
"I had an amazing experience with X3 Marketing! Their creativity and dedication truly set them apart. The team understood my vision and brought it to life in ways I never imagined. If you're looking for top-notch marketing solutions delivered with a personal touch, look no further. Highly recommended!" Best Wishes Ado Renovations
Adnan Gazibara profile picture
Adnan Gazibara
Google star 1Google star 2Google star 3Google star 4Google star 5
We were with our previous marketing company for five years, and things were just okay. After switching to X3, everything changed—our daily call volume has nearly doubled. The team has been super helpful, and our new website looks fantastic. They keep in constant communication and make sure we know where every marketing dollar is being spent. We’re excited to keep growing with them and are already telling all our business-owner friends they should switch if they want real results.
AWM Team profile picture
AWM Team
Google star 1Google star 2Google star 3Google star 4Google star 5
We worked with the same marketing company for five years and the results were just… okay. We recently switched to X3, and WOW—what a difference. Our call volume has already doubled, and the entire team has been incredibly helpful throughout the transition. Our new website looks amazing, and X3 has been great about communicating consistently so we always know exactly where our marketing dollars are going. We’re excited about the continued success ahead and are already telling all our fellow business owners that if they want real results, they should make the switch too.
Matt Raley profile picture
Matt Raley

Why Choose X3 Marketing?

Digital Marketing Agency

Need Results? Partner With X3 Marketing!

At X3 Marketing, we don’t just create marketing strategies—we craft growth-driven solutions that make an impact. Our team of experts is dedicated to helping businesses elevate their brand, generate leads, and achieve measurable success. Here’s why businesses trust us:

Review

Our Results

Excellent rating
Based on 95 reviews
Google star 1Google star 2Google star 3Google star 4Google star 5
Google star 1Google star 2Google star 3Google star 4Google star 5
Halle at X3 Marketing has been awesome to work with. Very responsive to questions and requests and is patient with those of us that don't understand the digital marketing world but value the importance of it. Highly recommend X3!
Ron Erickson profile picture
Ron Erickson
Google star 1Google star 2Google star 3Google star 4Google star 5
X3 has been doing the marketing for the swim school I work for. I recently took over as the content manager and Haley and Halle have been extremely easy to work with: Great response time, knowledgeable, capable, and creative. I'm very impressed!
Becca Rehme profile picture
Becca Rehme
Google star 1Google star 2Google star 3Google star 4Google star 5
Haylee and X3 have been great to work with alongside a joint client. Clear communication, reporting, and expectations are an underrated thing in marketing these days, and to see how X3 and the team approach these things as an agency are a welcome change. Thanks for helping myself and my clients out, X3!
Jay Volak profile picture
Jay Volak
Google star 1Google star 2Google star 3Google star 4Google star 5
If you want to grow your business, you need X3 Marketing. They are professional, transparent with their data, and they deliver high-quality leads that actually convert into jobs. Nick has been so helpful with our SEO and Website and even helped us get a CRM all set up named housecall pro.
Trevor Daniels profile picture
Trevor Daniels
Google star 1Google star 2Google star 3Google star 4Google star 5
X3 has helped our family owned HVAC business get to the next level. In the 2.5 years that we’ve been working with Haylee and the team at X3 we’ve seen our annual sales double year over year. Our expectation is the same for 2026! Not only that, they provide a hands on approach, with monthly strategy meetings and are also available via text/email anytime we need them. We’re also now using them to manage our social media. This is the team you need to grow your business!
Alexandra Thompson profile picture
Alexandra Thompson
Google star 1Google star 2Google star 3Google star 4Google star 5
Love these guys there the best, helped my business grow substanially
Jared profile picture
Jared
Google star 1Google star 2Google star 3Google star 4Google star 5
I’ve had an outstanding experience with Xthree marketing! From the very start, their team was incredibly knowledgeable and attentive to my business’s needs. They took the time to understand my goals and created a customized SEO strategy that delivered real, tangible results. Within just a few months, I saw a noticeable improvement in our local search rankings and a significant increase in website traffic aswell 💪🏻
CARSON JOLLIFFE profile picture
CARSON JOLLIFFE
Google star 1Google star 2Google star 3Google star 4Google star 5
"I had an amazing experience with X3 Marketing! Their creativity and dedication truly set them apart. The team understood my vision and brought it to life in ways I never imagined. If you're looking for top-notch marketing solutions delivered with a personal touch, look no further. Highly recommended!" Best Wishes Ado Renovations
Adnan Gazibara profile picture
Adnan Gazibara
Google star 1Google star 2Google star 3Google star 4Google star 5
We were with our previous marketing company for five years, and things were just okay. After switching to X3, everything changed—our daily call volume has nearly doubled. The team has been super helpful, and our new website looks fantastic. They keep in constant communication and make sure we know where every marketing dollar is being spent. We’re excited to keep growing with them and are already telling all our business-owner friends they should switch if they want real results.
AWM Team profile picture
AWM Team
Google star 1Google star 2Google star 3Google star 4Google star 5
We worked with the same marketing company for five years and the results were just… okay. We recently switched to X3, and WOW—what a difference. Our call volume has already doubled, and the entire team has been incredibly helpful throughout the transition. Our new website looks amazing, and X3 has been great about communicating consistently so we always know exactly where our marketing dollars are going. We’re excited about the continued success ahead and are already telling all our fellow business owners that if they want real results, they should make the switch too.
Matt Raley profile picture
Matt Raley
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