Chip Leader Coaching

DIGITAL MARKETING CASE STUDY

CLC
Digital Marketing case Study

Summary

Chip Leader Coaching (CLC) is the official poker training site and platform of two of the best young poker players in the world that have combined for over $45 million dollars in tournament earnings: 3X WSOP bracelet winner Chance Kornuth and 2X Global Poker Index Player of the Year, Alex Foxen.

CLC offers a variety of poker training products including the first AI training platform for tournament poker.

Summary of X3 Marketing Group's Digital Marketing Success

With Chance Kornuth and Alex Foxen as coaches, Chip Leader Coaching emerged as a leader in poker training, providing unparalleled expertise to aspiring players worldwide. However, CLC faced the challenge of expanding their brand awareness, improving their web presence and greatly improving sales and revenue. Recognizing the need to get in front of more potential clients, CLC partnered with X3 Marketing Group to craft a unique digital marketing strategy.

This encompassed implementing SEO, utilizing Google Ads, organic social media content, social media advertising and content/email marketing to reach a much broader audience.

With X3’s guidance and expertise, CLC aimed to strike the perfect balance between their established reputation and newfound digital presence, solidifying their position as the go-to destination for comprehensive and innovative poker tournament training.

CLC SEO

The Strategy

To ensure sustained growth and elevate their business to new heights, X3 designed the following strategy:

Digital Marketing Case study

Proven Results

Twitter

Since the beginning of the social media campaign, the number of CLC Twitter (X) followers has increased by 300+% and average monthly impressions increased by over 600+%. This past July, CLC gained 882 new followers with the month’s total Tweet impressions reaching 976,000+. The Twitter (X) account drives thousands of users to CLC’s website each month.
Marketing Case Study
Digital Marketing Company

Website Traffic

This active user report shows the increase in users to their site since we took over in the Spring of 2022. The number of average users going to the Chip Leader Coaching site daily has increased immensely, starting at 20 active users and now averaging 238.

Google Ads

Before Taking over the CLC account, they were doing very little for Google Ads, starting at $130 for cost per conversion (CPC). Since May, the CPC has gone down to $50 and with an ROI of 300%+.
CLC Case Study

Email Marketing

CLC Digital Marketing
CLC Case Study

Wrapping it Up

After 18 months of “going all in” working with X3 Marketing Group, Chip Leader Coaching increased their site traffic by 10X, their social media following by 2X and course/product sales by over 4X!

Why Choose Us

Reason Why Our Clients Love To Work With X3 Marketing?

Digital Marketing Agency

Need Results? Partner With X3 Marketing!

At X3 Marketing, we do more than market your business—we partner with you to achieve meaningful, measurable growth. Our holistic approach blends SEO, PPC, web design, social media marketing, and more into a tailored strategy designed to meet your specific goals.

Excellent rating
Based on 95 reviews
Google star 1Google star 2Google star 3Google star 4Google star 5
Google star 1Google star 2Google star 3Google star 4Google star 5
Halle at X3 Marketing has been awesome to work with. Very responsive to questions and requests and is patient with those of us that don't understand the digital marketing world but value the importance of it. Highly recommend X3!
Ron Erickson profile picture
Ron Erickson
Google star 1Google star 2Google star 3Google star 4Google star 5
X3 has been doing the marketing for the swim school I work for. I recently took over as the content manager and Haley and Halle have been extremely easy to work with: Great response time, knowledgeable, capable, and creative. I'm very impressed!
Becca Rehme profile picture
Becca Rehme
Google star 1Google star 2Google star 3Google star 4Google star 5
Haylee and X3 have been great to work with alongside a joint client. Clear communication, reporting, and expectations are an underrated thing in marketing these days, and to see how X3 and the team approach these things as an agency are a welcome change. Thanks for helping myself and my clients out, X3!
Jay Volak profile picture
Jay Volak
Google star 1Google star 2Google star 3Google star 4Google star 5
If you want to grow your business, you need X3 Marketing. They are professional, transparent with their data, and they deliver high-quality leads that actually convert into jobs. Nick has been so helpful with our SEO and Website and even helped us get a CRM all set up named housecall pro.
Trevor Daniels profile picture
Trevor Daniels
Google star 1Google star 2Google star 3Google star 4Google star 5
X3 has helped our family owned HVAC business get to the next level. In the 2.5 years that we’ve been working with Haylee and the team at X3 we’ve seen our annual sales double year over year. Our expectation is the same for 2026! Not only that, they provide a hands on approach, with monthly strategy meetings and are also available via text/email anytime we need them. We’re also now using them to manage our social media. This is the team you need to grow your business!
Alexandra Thompson profile picture
Alexandra Thompson
Google star 1Google star 2Google star 3Google star 4Google star 5
Love these guys there the best, helped my business grow substanially
Jared profile picture
Jared
Google star 1Google star 2Google star 3Google star 4Google star 5
I’ve had an outstanding experience with Xthree marketing! From the very start, their team was incredibly knowledgeable and attentive to my business’s needs. They took the time to understand my goals and created a customized SEO strategy that delivered real, tangible results. Within just a few months, I saw a noticeable improvement in our local search rankings and a significant increase in website traffic aswell 💪🏻
CARSON JOLLIFFE profile picture
CARSON JOLLIFFE
Google star 1Google star 2Google star 3Google star 4Google star 5
"I had an amazing experience with X3 Marketing! Their creativity and dedication truly set them apart. The team understood my vision and brought it to life in ways I never imagined. If you're looking for top-notch marketing solutions delivered with a personal touch, look no further. Highly recommended!" Best Wishes Ado Renovations
Adnan Gazibara profile picture
Adnan Gazibara
Google star 1Google star 2Google star 3Google star 4Google star 5
We were with our previous marketing company for five years, and things were just okay. After switching to X3, everything changed—our daily call volume has nearly doubled. The team has been super helpful, and our new website looks fantastic. They keep in constant communication and make sure we know where every marketing dollar is being spent. We’re excited to keep growing with them and are already telling all our business-owner friends they should switch if they want real results.
AWM Team profile picture
AWM Team
Google star 1Google star 2Google star 3Google star 4Google star 5
We worked with the same marketing company for five years and the results were just… okay. We recently switched to X3, and WOW—what a difference. Our call volume has already doubled, and the entire team has been incredibly helpful throughout the transition. Our new website looks amazing, and X3 has been great about communicating consistently so we always know exactly where our marketing dollars are going. We’re excited about the continued success ahead and are already telling all our fellow business owners that if they want real results, they should make the switch too.
Matt Raley profile picture
Matt Raley

Why Choose X3 Marketing?

Digital Marketing Agency

Need Results? Partner With X3 Marketing!

At X3 Marketing, we don’t just create marketing strategies—we craft growth-driven solutions that make an impact. Our team of experts is dedicated to helping businesses elevate their brand, generate leads, and achieve measurable success. Here’s why businesses trust us:

Excellent rating
Based on 95 reviews
Google star 1Google star 2Google star 3Google star 4Google star 5
Google star 1Google star 2Google star 3Google star 4Google star 5
Halle at X3 Marketing has been awesome to work with. Very responsive to questions and requests and is patient with those of us that don't understand the digital marketing world but value the importance of it. Highly recommend X3!
Ron Erickson profile picture
Ron Erickson
Google star 1Google star 2Google star 3Google star 4Google star 5
X3 has been doing the marketing for the swim school I work for. I recently took over as the content manager and Haley and Halle have been extremely easy to work with: Great response time, knowledgeable, capable, and creative. I'm very impressed!
Becca Rehme profile picture
Becca Rehme
Google star 1Google star 2Google star 3Google star 4Google star 5
Haylee and X3 have been great to work with alongside a joint client. Clear communication, reporting, and expectations are an underrated thing in marketing these days, and to see how X3 and the team approach these things as an agency are a welcome change. Thanks for helping myself and my clients out, X3!
Jay Volak profile picture
Jay Volak
Google star 1Google star 2Google star 3Google star 4Google star 5
If you want to grow your business, you need X3 Marketing. They are professional, transparent with their data, and they deliver high-quality leads that actually convert into jobs. Nick has been so helpful with our SEO and Website and even helped us get a CRM all set up named housecall pro.
Trevor Daniels profile picture
Trevor Daniels
Google star 1Google star 2Google star 3Google star 4Google star 5
X3 has helped our family owned HVAC business get to the next level. In the 2.5 years that we’ve been working with Haylee and the team at X3 we’ve seen our annual sales double year over year. Our expectation is the same for 2026! Not only that, they provide a hands on approach, with monthly strategy meetings and are also available via text/email anytime we need them. We’re also now using them to manage our social media. This is the team you need to grow your business!
Alexandra Thompson profile picture
Alexandra Thompson
Google star 1Google star 2Google star 3Google star 4Google star 5
Love these guys there the best, helped my business grow substanially
Jared profile picture
Jared
Google star 1Google star 2Google star 3Google star 4Google star 5
I’ve had an outstanding experience with Xthree marketing! From the very start, their team was incredibly knowledgeable and attentive to my business’s needs. They took the time to understand my goals and created a customized SEO strategy that delivered real, tangible results. Within just a few months, I saw a noticeable improvement in our local search rankings and a significant increase in website traffic aswell 💪🏻
CARSON JOLLIFFE profile picture
CARSON JOLLIFFE
Google star 1Google star 2Google star 3Google star 4Google star 5
"I had an amazing experience with X3 Marketing! Their creativity and dedication truly set them apart. The team understood my vision and brought it to life in ways I never imagined. If you're looking for top-notch marketing solutions delivered with a personal touch, look no further. Highly recommended!" Best Wishes Ado Renovations
Adnan Gazibara profile picture
Adnan Gazibara
Google star 1Google star 2Google star 3Google star 4Google star 5
We were with our previous marketing company for five years, and things were just okay. After switching to X3, everything changed—our daily call volume has nearly doubled. The team has been super helpful, and our new website looks fantastic. They keep in constant communication and make sure we know where every marketing dollar is being spent. We’re excited to keep growing with them and are already telling all our business-owner friends they should switch if they want real results.
AWM Team profile picture
AWM Team
Google star 1Google star 2Google star 3Google star 4Google star 5
We worked with the same marketing company for five years and the results were just… okay. We recently switched to X3, and WOW—what a difference. Our call volume has already doubled, and the entire team has been incredibly helpful throughout the transition. Our new website looks amazing, and X3 has been great about communicating consistently so we always know exactly where our marketing dollars are going. We’re excited about the continued success ahead and are already telling all our fellow business owners that if they want real results, they should make the switch too.
Matt Raley profile picture
Matt Raley

Why Choose X3 Marketing?

Digital Marketing Agency

Need Results? Partner With X3 Marketing!

At X3 Marketing, we don’t just create marketing strategies—we craft growth-driven solutions that make an impact. Our team of experts is dedicated to helping businesses elevate their brand, generate leads, and achieve measurable success. Here’s why businesses trust us:

Review

Our Results

Excellent rating
Based on 95 reviews
Google star 1Google star 2Google star 3Google star 4Google star 5
Google star 1Google star 2Google star 3Google star 4Google star 5
Halle at X3 Marketing has been awesome to work with. Very responsive to questions and requests and is patient with those of us that don't understand the digital marketing world but value the importance of it. Highly recommend X3!
Ron Erickson profile picture
Ron Erickson
Google star 1Google star 2Google star 3Google star 4Google star 5
X3 has been doing the marketing for the swim school I work for. I recently took over as the content manager and Haley and Halle have been extremely easy to work with: Great response time, knowledgeable, capable, and creative. I'm very impressed!
Becca Rehme profile picture
Becca Rehme
Google star 1Google star 2Google star 3Google star 4Google star 5
Haylee and X3 have been great to work with alongside a joint client. Clear communication, reporting, and expectations are an underrated thing in marketing these days, and to see how X3 and the team approach these things as an agency are a welcome change. Thanks for helping myself and my clients out, X3!
Jay Volak profile picture
Jay Volak
Google star 1Google star 2Google star 3Google star 4Google star 5
If you want to grow your business, you need X3 Marketing. They are professional, transparent with their data, and they deliver high-quality leads that actually convert into jobs. Nick has been so helpful with our SEO and Website and even helped us get a CRM all set up named housecall pro.
Trevor Daniels profile picture
Trevor Daniels
Google star 1Google star 2Google star 3Google star 4Google star 5
X3 has helped our family owned HVAC business get to the next level. In the 2.5 years that we’ve been working with Haylee and the team at X3 we’ve seen our annual sales double year over year. Our expectation is the same for 2026! Not only that, they provide a hands on approach, with monthly strategy meetings and are also available via text/email anytime we need them. We’re also now using them to manage our social media. This is the team you need to grow your business!
Alexandra Thompson profile picture
Alexandra Thompson
Google star 1Google star 2Google star 3Google star 4Google star 5
Love these guys there the best, helped my business grow substanially
Jared profile picture
Jared
Google star 1Google star 2Google star 3Google star 4Google star 5
I’ve had an outstanding experience with Xthree marketing! From the very start, their team was incredibly knowledgeable and attentive to my business’s needs. They took the time to understand my goals and created a customized SEO strategy that delivered real, tangible results. Within just a few months, I saw a noticeable improvement in our local search rankings and a significant increase in website traffic aswell 💪🏻
CARSON JOLLIFFE profile picture
CARSON JOLLIFFE
Google star 1Google star 2Google star 3Google star 4Google star 5
"I had an amazing experience with X3 Marketing! Their creativity and dedication truly set them apart. The team understood my vision and brought it to life in ways I never imagined. If you're looking for top-notch marketing solutions delivered with a personal touch, look no further. Highly recommended!" Best Wishes Ado Renovations
Adnan Gazibara profile picture
Adnan Gazibara
Google star 1Google star 2Google star 3Google star 4Google star 5
We were with our previous marketing company for five years, and things were just okay. After switching to X3, everything changed—our daily call volume has nearly doubled. The team has been super helpful, and our new website looks fantastic. They keep in constant communication and make sure we know where every marketing dollar is being spent. We’re excited to keep growing with them and are already telling all our business-owner friends they should switch if they want real results.
AWM Team profile picture
AWM Team
Google star 1Google star 2Google star 3Google star 4Google star 5
We worked with the same marketing company for five years and the results were just… okay. We recently switched to X3, and WOW—what a difference. Our call volume has already doubled, and the entire team has been incredibly helpful throughout the transition. Our new website looks amazing, and X3 has been great about communicating consistently so we always know exactly where our marketing dollars are going. We’re excited about the continued success ahead and are already telling all our fellow business owners that if they want real results, they should make the switch too.
Matt Raley profile picture
Matt Raley
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