2020 has hit everyone hard – especially small business owners and their local businesses. Government enforced closures and restrictions, less consumer discretionary income and general fear in the marketplace have become a factor to the toughest business climate since the Great Depression. With spending getting tighter and the competition for dollars intensifying, the marketing strategies that a CEO/CMO chooses will make or break many operations. Local SEO and other digital marketing strategies have been pushed ahead by over five years and your business needs to be ready.
In this article, we will discuss 3 of the best areas to invest in marketing during the COVID pandemic to maximize return on investment.
The 3 Best Ways – focus on return on investment
With COVID-19 severely reducing the amount of time that a person spends out and about and drastically increasing the amount of time that they spend at home, it’s no surprise that people are spending more time online – on their smartphones, tablets and computers.
The increase in time spent on devices means that customers are searching, researching and buying more online. This means that even the smallest local search ranking factor can mean the difference between a person finding your business listing or another. Here are the top 3 ways to take advantage of these trends as a smart marketer:
1. Improve Your Company’s Local SEO
97% of people learn more about a local company online than anywhere else. (Source: SEO Tribunal)
One of the best ways to increase your local SEO is to research local small business SEO packages. For other ways to increase your local SEO, check out our article:
2. Digital Advertising
The click-through rate (CTR) of a retargeted ad is 10x higher than the CTR of a typical display ad. [Source: Wishpond]
Pay Per Click Ads
3. Social Media
As of Q1 2020, there are 2.6 billion monthly active Facebook users. (Statista, 2020)
The Bottom Line
Due to COVID-19, (and technology adoption as a whole) your target customers are spending less time in cars listening to the radio, less people are watching traditional TV and very few people still pick up a physical copy of a newspaper. The traditional methods of advertising (Radio, TV and Print) are dying. Business owners must change with the time to maximize return on investment and the top ways to go are: local SEO, digital advertising and social media.
At X3, we are experts at delivering local SEO and digital advertising campaigns to maximize return on investment. It all starts with a free assessment or contacting us to learn more!