CASE STUDY: TOTAL DIGITAL MARKETING STRATEGY
Colorado is a state with definite seasons swinging from winters with low temperatures below zero and summers with highs over 100º Fahrenheit. Because of that, good digital marketing for HVAC companies is a must.
When X3 began working Gale Force Air Conditioning & Heating, we knew they were in the hyper-competitive service and installation world. On top of that, they had a well-designed website but one that could not be updated without a development team.
Finally, and most importantly, Gale Force was also coming off of their former SEO agency with a campaign that did not deliver, at all.
Having been in business for almost twenty-five years, the track record that Gale Force brought to the table was one that belied its lack of the good digital marketing for HVAC. X3 Marketing Group focused on these main areas:
- Local Service Ads
- These would allow Gale Force to stand out in their target area with a finely-focused ideal customer profile.
- Strong Blogging
- With Google and other search engines looking for regularly-updated content, having a good blogging strategy to highlight services and experience was needed and executed on.
- Additional site and page structure
- Gale Force’s website needed to have a more robust and targeted organization to appeal to both search engines and site visitors.
Despite having been in business for more than two decades, thanks to X3 Marketing Group’s efforts and Gale Force’s quality service, the HVAC veterans found themselves with their best-ever year of business.
Average Customer Acquisition Cost
Approximate new clients EACH MONTH
Bolstering their ROI even further, their digital marketing efforts resulted in a DOUBLING of their average ticket.
I’m impressed not just with the service but with the value and communication. I am treated with respect and good knowledge of our industry. We’re also provided with good ideas and options that will enhance our website and thus, our business.
Let's Work Together!
At X3 Marketing Group we love to celebrate the success of our clients. When they win, we win. Give us a call or message today and we’d be happy to give your business a free digital marketing assessment to see how we can help!